Kundal is the number one, environmentally-friendly shampoo brand from Korea. Kundal is exclusively distributed by Guardian Vietnam - a popular healthcare and beauty retailer chain.
Guardian has evolved to be the top retailer in the health and beauty sector in Asia and is owned by the leading pan-Asian retailer Dairy Farm.
Facebook ads
Cosmetic and healthcare market research
Customer behavior analysis
Customer segmentation
Identify the target audience
CONTENT MARKETING
Promote 5 flagship shampoo lines of the brand
Emphasize the ingredients and positive effects of the products
Share body care and hair care tips
Promotion campaign planning
GRAPHIC DESIGN
Product image design
Post design following the brand's guidelines and agreed concepts
Advertising post design
Digital promotion banner design
KOL MARKETING
KOL marketing campaign setup:
Micro influencer: those who have high influence in hair caring to share relevant hair care tips and tricks
Macro influencer: those who have high follower counts as to increase brand reach
Booking KOL
Campaign managing and reporting
Middleman task handling
VIDEO MARKETING
Video script planning
Video making and editing
Background music selecting and adding
Transitions and special effects adding
Beautiful and elegant images aligned with highly interactive content make our campaign with Kundal a true success. Let's visit the work of our Kundal Project Team.