Digital marketing news
and trends


The importance of Keyword Research in SEO

Many equate SEO with the manipulation of keywords. Actually, SEO is much more complicated with many other equally important aspects.

Keyword research itself is not as simple as it sounds. Even with powerful tools, many still fail to unlock the full potential of keyword research.

In this article, we will learn why keyword research is so important for business and what you can do to optimize this very first step of an effective SEO strategy.


Why Local SEO Is Important – Amplify Your Online Influence

Despite the ongoing globalization, local markets are flourishing everywhere, partly thanks to lowered entry barriers.

In the digital world, search queries that end with “... near me” i.e. local searches are sprouting every day, making many businesses turn to local SEO to improve their visibility on SERPs.

This article will explore the reason why local SEO is so important to your business and what should be done to unlock its full potential.


Visual Content: The Key to Digital Marketing

“Seeing is believing”. But the ever-brewing storm of digital information doesn’t help consumers see more clearly, let alone put their trust in the right brands.

In an attempt to address this problem, forward-looking businesses look to another adage – “A picture is worth a thousand words”. The right application of not only pictures but any types of visualized information is the key to attract, engage and convert users.

Let’s embark on the discovery journey of the powerful weapon named visual content.