In a pandemic, there is a trend of businesses shifting to digital or online operation to overcome limits imposed by lockdown or social distancing, giving digital marketing a golden opportunity to flourish.
As the pandemic’s impact is uneven across industries and businesses, each company must make specific, informed decisions based on reliable statistics.
This article provides you with recent digital marketing data as well as possible future developments.
Digital marketing has long been one of the proven key business tools with extensive influence. In the age of Internet and advanced technology, it grows by leaps and bounds.
During crises that human-to-human contact is limited such as pandemic, lockdown or social distancing, online marketing is the lifesaver for hardest-hit businesses. The question is how.
Follow these 4 steps to adapt your digital marketing strategies timely and protect your business’ sustainable growth during and after the pandemic.
“Content marketing” has become a common practice in any business, especially those that seek to build a strong online image and increase their digital influence. In their toolkit, digital content marketing takes a pivotal role.
Bearing such importance to a business’ sustainable growth, content marketing can’t escape the wave of disruptions. Experts have tried to predict digital content marketing trends in 2021 and beyond. Let’s buckle up for a bumpy yet exciting ride to the future of content marketing!
As the digital age promotes a dynamic lifestyle and globalization trends, the need to digest more and more information leaps without limit. But as time is limited, so is our attention.
To produce more captivating content and seize this finite resource, many businesses have turned to guest blogging for more qualified traffic, leads and sales.
Let’s learn how to utilize guest blogging – a proven technique of content marketing strategy – to your advantage as a sustainable business.
With the birth of the Internet and the resulting irreversible change of consumer behavior, businesses seek to increase their virtual exposure with PPC (pay-per-click) advertising. Over time, the PPC market grows and “settles down”, leaving two big names in the mind of any online advertisers: Google Ads vs Facebook Ads.
Which yields more results in shorter time? Which consumes less resources but produces more? Together, let’s answer the big question: Google Ads or Facebook Ads for your sustainable business?
A “household name” in marketing sphere, Search Engine Optimization (SEO) revolves around search engines, which most of the time means Google, to increase traffic from organic search engine results, hence (hopefully) boost conversions and sales.
However, popularity doesn’t mean quality. In fact, many SEO myths still lurk around to cloud the judgment of its users, e.g. marketers, and its “beneficiaries”, e.g. company decision makers. It’s time to have a reality check to truly understand and leverage the power of SEO.
“A picture is worth a thousand words”, as your business can thrive or be plunged by your choice of visuals presented to your audience. It makes graphic design a much more impactful strategy than many usually think.
To any business, especially foreign brands trying to penetrate the Vietnam market, graphic design is a double-edged weapon since it can evoke emotions both ways. Learn how to harness its power to cut through the noise, touch the hearts and seize the throne.
When it comes to search engine optimization penalization, Google has a virtual monopoly in its own game. Google has long been on its quest to evaluate and organize the internet content to deliver to searchers.
This search engine favors valuable information, reliability, and relevance from different pages, therefore, giving customers direct access to these sites.
Likewise, websites that breach Google Webmaster Guidelines also have a high possibility of receiving Google Penalties.