Digital marketing news
and trends

As the digital age promotes a dynamic lifestyle and globalization trends, the need to digest more and more information leaps without limit. But as time is limited, so is our attention.

To produce more captivating content and seize this finite resource, many businesses have turned to guest blogging for more qualified traffic, leads and sales.

Let’s learn how to utilize guest blogging – a proven technique of content marketing strategy – to your advantage as a sustainable business.

With the birth of the Internet and the resulting irreversible change of consumer behavior, businesses seek to increase their virtual exposure with PPC (pay-per-click) advertising. Over time, the PPC market grows and “settles down”, leaving two big names in the mind of any online advertisers: Google Ads vs Facebook Ads.

Which yields more results in shorter time? Which consumes less resources but produces more? Together, let’s answer the big question: Google Ads or Facebook Ads for your sustainable business?

A “household name” in marketing sphere, Search Engine Optimization (SEO) revolves around search engines, which most of the time means Google, to increase traffic from organic search engine results, hence (hopefully) boost conversions and sales.

However, popularity doesn’t mean quality. In fact, many SEO myths still lurk around to cloud the judgment of its users, e.g. marketers, and its “beneficiaries”, e.g. company decision makers. It’s time to have a reality check to truly understand and leverage the power of SEO.

“A picture is worth a thousand words”, as your business can thrive or be plunged by your choice of visuals presented to your audience. It makes graphic design a much more impactful strategy than many usually think.

To any business, especially foreign brands trying to penetrate the Vietnam market, graphic design is a double-edged weapon since it can evoke emotions both ways. Learn how to harness its power to cut through the noise, touch the hearts and seize the throne.

The world in 2020s starts with a “new normal” fighting against Covid-19. Though Vietnam is on the winning side, making it even more lucrative, foreign brands and investors can’t turn a blind eye to latent disruptions to how this blooming market behaves in the global chaos.

Undoubtedly, the pandemic accelerates the ever-present groundswell of support to online adoption. Social media marketing has turned from a common tool to an indispensable edge for businesses to mark their influence in Vietnam market.

Vietnam economy is developing at a rapid pace in recent years along with its significant rise in digital needs.

This article provides concrete facts as to why this Southeast Asian country is a good choice for foreign investors.

It explains ways and means of how to scale a business in Vietnam and what digital marketing solutions are the go-to options to effectively target this unique market.

When it comes to search engine optimization penalization, Google has a virtual monopoly in its own game. Google has long been on its quest to evaluate and organize the internet content to deliver to searchers.

This search engine favors valuable information, reliability, and relevance from different pages, therefore, giving customers direct access to these sites.

Likewise, websites that breach Google Webmaster Guidelines also have a high possibility of receiving Google Penalties.

Did you know that between 70-80% of search engine users only focus on organic results?

More than ever, it’s important for your business to stand out among the competition with a strong digital marketing plan.

Here at On Digitals, we’re dedicated to delivering creative, tailored solutions to fit your business needs.