Contact us now for
a TVC Advertising consultation.
What is TVC?
In a nutshell, television commercial or TVC ads mean advertisements for a certain brand, products or services on TV channels. Just as other types of advertising, TV ads promote a message to boost brand awareness, trust and confidence in a brand, and ultimately increase sales.
However, compared to other media, TV advertising is unmatched in scale and reach as it is one established media with long-standing trust and is here to stay. Widespread impact is an undisputed power of TVC.
Many may mistake video marketing with TV commercials as the latter are made in video format too. However, video marketing is a part of a bigger digital marketing plan which posts video on online platforms to boost digital results, while TVC releases its powers through various channels on television.
You must have watched a lifetime of TV commercials and built your own system to categorize them. But in the end, TVC ads are either created in a “true” or “ live” point of view to create a sense of closeness/empathy or humor.
The most commonly seen TVC formats are as follow.
TV commercials can evoke more positive and longer-lasting emotions.
In contrary to common beliefs, TVC can be applied for even B2B brands, digital-native companies and e-commerce businesses. There are certain television channels for specific fields which call for B2B advertising.
What makes a TV commercial effective?
To take advantage of this, do proper research on your targeted groups to know when they watch TV the most and build your advertising plan accordingly.
The cost incurred will increase if you shoot outdoor and the weather is unfavorable, or you want to include celebrities or KOLs in your ads, for example.
All of these should be planned for and agreed on before production to avoid the unexpected.
TV shows allow for limited slots to advertise. The hotter the show, the more competitive those slots are.
Also, booking your TVC on a free or paid channel also affects your cost.
In sum, to avoid going over budget and other unpleasant surprises, plan thoroughly in advance and agree on key components. The best solution is to outsource the whole process to a trusted agency as they will help optimize your planning based on your specific requirements.
Also, proven ability in researching and analyzing with depth will help with building the best content, while a wide network in the field supports booking TVC with the most suitable TV stations.
Experience in video production is a plus.