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What is telemarketing service?
In simple terms, telemarketing is the process of marketing goods or services to potential customers via telephone.
Telemarketing is an established, legal and effective practice, though many people and even companies don’t hold it in the best opinion. It is because this practice has been abused and misused for so long and by so many.
It’s time to give telemarketing the credit it deserves by understanding and using it properly.
There are two main ways of classification of telemarketing: by format and by purpose. In terms of format, we have two types.
Be noted that inbound telemarketing is different from call center services as the latter focuses on providing answers to customer queries and support on demand.
In terms of purpose, telemarketing can be classified into 3 types, but one call can have more than one purpose.
What is the standard process of telemarketing solutions?
These 6 steps ensure your telemarketing and telesales outsource decision is made wisely.

Collect relevant information

Build call lists and scripts

Tracking and optimization

Agent skill training

Data consolidation and reporting

Tracking and optimization
Are telemarketing and telesales the same service?
No, they are as different as sales and marketing. One apparent similarity comes from the “tele“ part, which means they both take place via telephone.
There are 3 key aspects that differentiate them the most.
On the other hand, telesellers try to close a deal directly on the phone.
A talented teleseller may not fare as well in a telemarketing position and vice versa.
Are cold calling services legal in Vietnam?
Of course. You just need to pay attention to certain laws.
In specific, the Decree 91/2020 about telemarketing in Vietnam applies for advertising by SMS, emails and phone calls.
Besides imposing the allowed advertising timeframe, the government also encourages top three Vietnam mobile network operators - Mobifone, Vinaphone, and Viettel to support customers who don’t want to receive cold calls. For example, after you end an incoming call, a question may appear right away on your phone about whether this is an advertising call and bothers you.
Looking at it on the bright side, stricter policies mean better targeting and less compromising on quality. And if you need to outsource cold calling services, whether B2B or B2C, it will be easier to find reputable service providers.
Like any other laws, Vietnam telemarketing policies will have updates to improve their citizen experience. So if you want to grow your business in Vietnam, go for local telemarketing and cold calling services to leverage the most updated information and local insights.
How does customer database service help you build an effective list?
The customer database is a collection of telemarketing leads, including MQL (marketing qualified lead) & SQL (sales qualified lead).
There are 4 main ways to grow your list.
You need strong SEO for prospects to reach you “by themselves”, and great Content to make them subscribe for your blog or complete download forms.