Digital marketing news
and trends

October 29, 2021

Zero Click Searches – The Call to Adapt Your SEO Strategies

Zero click search is a familiar concept to SEO practitioners, though mostly in an unfavorable light.

Many believe zero click searches have a negative impact on SEO and PPC campaigns. However, though traffic is indeed reduced, zero click searches can actually boost your site authority.

How can they do that? This article will help you understand in more detail about the nature of zero click searches and how to adapt your SEO strategies to best cope with its increasing impact.

October 21, 2021
visual content social media

Visual Content on Social Media – A Feast for All Eyes

Hardly does any online business join the attention-grabbing battle without the weapon named visual content, especially if they choose social media to be the main battlefield.

The combination between visual content and social media doesn’t only benefit businesses but also users, as they will have more easily digestible, memorable and shareable information to enjoy.

This article provides a thorough analysis about the importance, benefits and best practices of posting visual content on social media.

October 21, 2021
how to create visual content

How to Create Effective Visual Content – The Golden Recipe

It’s virtually impossible to find an online business these days without any visual content for marketing and business purposes.

However, as there are too many types of visuals, the main concern is how to create high quality work consistently.

This article provides you a golden recipe for visual content production with 3 key elements.

October 15, 2021
why is off page seo important

Why Off Page SEO Is Important – Take Your Reputation Up a Notch

The main purpose of SEO is to improve a site’s rankings, and one sure-win way for many marketers is increasing page authority.

With that goal in mind, many businesses hastily turn to off page SEO or specifically link building, but only a few manage to pull it off.

In this article, you will learn about the true, complete off page SEO as a sustainable strategy, why it is important and what we can do to optimize important offpage elements.

October 15, 2021
why on page seo is important

Why On Page SEO Is Important – From Invisible to Invincible

As a pillar strategy in digital marketing, SEO’s main purpose is to improve site rankings.

To reach this end, one key action of any business is to ensure search engines can “read” and index their pages correctly. This is where on page SEO comes in.

In this article, we will learn why on page SEO is so important for sites to turn from being invisible to invincible on SERPs, and what businesses should do to optimize essential onpage elements.

October 8, 2021
visual content strategy

Visual Content Strategy – How to Plan for the Best Results

Humans rely the most on visual cues to make decisions. It’s no secret to themselves, businesses and marketers.

That’s why visuals are an integral part in any marketing strategy. In the shift to digital, visual content rises to a new level with the help of powerful tools in creation, distribution and management.

This article provides a step-by-step guide to formulate an informed and effective visual content strategy for your business.

October 7, 2021
types of visual content-pfp

Types of Visual Content – Which Are Best for Your Strategy?

Visual content is one of the best tools for branding, marketing communication and digital result improvement.

But many businesses who want to equip their marketing strategy with this powerful weapon are stuck at the question, “Which types of visual content are the most effective?”

To help you make an informed decision, this article provides a comprehensive analysis of the most common types of visual content with different use cases.

October 5, 2021
why is keyword research important-profile

Why Keyword Research Is Important – The First Step in SEO

Many equate SEO with the manipulation of keywords. Actually, SEO is much more complicated with many other equally important aspects.

Keyword research itself is not as simple as it sounds. Even with powerful tools, many still fail to unlock the full potential of keyword research.

In this article, we will learn why keyword research is so important for business and what you can do to optimize this very first step of an effective SEO strategy.

October 4, 2021
why local seo is important

Why Local SEO Is Important – Amplify Your Online Influence

Despite the ongoing globalization, local markets are flourishing everywhere, partly thanks to lowered entry barriers.

In the digital world, search queries that end with “... near me” i.e. local searches are sprouting every day, making many businesses turn to local SEO to improve their visibility on SERPs.

This article will explore the reason why local SEO is so important to your business and what should be done to unlock its full potential.

September 23, 2021

Visual Content – The Key to an Impactful Marketing Strategy

“Seeing is believing”. But the ever-brewing storm of digital information doesn’t help consumers see more clearly, let alone put their trust in the right brands.

In an attempt to address this problem, forward-looking businesses look to another adage – “A picture is worth a thousand words”. The right application of not only pictures but any types of visualized information is the key to attract, engage and convert users.

Let’s embark on the discovery journey of the powerful weapon named visual content.