Leading Agency
in South East Asia












How to Use Semrush for Your Marketing Needs




This comprehensive guide on how to use SEMrush will help you unlock the power of digital marketing. Get to know the essential functions and techniques that will help you harness the full potential of this versatile SEO tool. From keyword research to competitor analysis, discover how to supercharge your online presence with SEMrush.

Introduction to Semrush

SEMrush is an all-in-one digital marketing toolkit that empowers businesses to enhance their online visibility and drive successful marketing campaigns. With its extensive range of features, SEMrush provides a comprehensive solution for optimizing various aspects of digital presence.

With its user-friendly interface, rich data sets, and diverse array of features, SEMrush proves to be an indispensable marketing tool. Learning how to use SEMrush is highly beneficial for businesses seeking to maximize their digital marketing efforts.

semrush instructions

SEMrush has the ability to assist you in many aspects of marketing

How to use SEMrush for marketing

SEMrush is a versatile digital marketing tool that provides assistance across multiple aspects of online marketing. Here is how to use SEMrush for SEO, content marketing, or advertising campaigns.


When it comes to SEO, SEMrush offers a wealth of features to improve website visibility. It provides in-depth keyword research, allowing users to discover relevant keywords with high search volume and low competition. It also offers on-page optimization recommendations, competitor analysis, and backlink analysis to improve organic search rankings and drive targeted traffic.

Content marketing

In content marketing, SEMrush aids in creating and optimizing compelling content that resonates with the target audience. It offers content ideas, topic research, and content optimization suggestions to enhance the overall quality and relevance of website content. This helps in attracting and engaging users, ultimately driving conversions and brand awareness.

Ad campaigns

For advertising campaigns, SEMrush provides valuable insights and tools to optimize paid search and display advertising efforts. Competitor analysis, ad keywords research, and ad group suggestions are included in the tool, facilitating the creation of highly targeted and effective campaigns. Additionally, it provides a PPC (Pay-Per-Click) toolkit to monitor and optimize ad performance, maximizing return on investment.

How to use SEMrush features

SEMrush offers a range of notable features that make it a powerhouse in the digital marketing realm. All these tools are at your disposal to assist you in accomplishing your marketing goals. Learning how to use SEMrush features will help you unlock its full potential as a marketing Swiss army knife.

semrush instructions

Learning the functions of SEMrush is highly recommended

Keyword research

SEMrush provides a comprehensive set of keyword research functions to help businesses identify valuable keywords and optimize their digital content. These features will tell users the keyword search volume, competition, trends, and related keywords. allowing them to make data-driven decisions. Here is how to use SEMrush keyword research features:

Enter a target keyword or topic in the search bar. The tool will generate a wealth of information, including search volume, keyword difficulty, and trends. This section helps you identify the most relevant and high-value keywords for their business. It is also possible to filter the keywords using the aforementioned information to narrow down the list.

SEMrush also offers the powerful “Keyword Magic Tool,” which enables users to discover new keyword ideas and explore related terms. This tool will help users access an extensive list of relevant long-tail keywords with their search volume and difficulty. This tool is especially useful for finding niche keywords and uncovering untapped opportunities.

Competitor analysis

Learning how to use SEMrush competitor analysis functions will help businesses gain a competitive edge in the digital landscape. To make the most of these features, start by entering your competitor’s domain in the SEMrush search bar. The tool will generate a comprehensive report detailing their organic and paid search performance.

Delve into the Organic Research section to uncover your competitor’s top organic keywords, SERP positions, and estimated organic traffic. This information allows you to identify keywords with high potential and gauge the competitiveness of specific keywords in your industry.

Next, explore the advertising research section to analyze your competitor’s paid search campaigns. Discover their targeted keywords, ad copies, and even estimated ad budget. This helps you gain insights into effective strategies, identify gaps, and optimize your own paid campaigns.

Additionally, the backlink analysis feature reveals your competitor’s backlink profile, highlighting their most valuable and authoritative backlinks. Analyze their linking domains and anchor texts to identify potential link building opportunities and refine your own strategy.

semrush instructions

SEMrush has the widely popular competitor analysis function

Site audit

Site audit helps businesses analyze and optimize technical aspects of their websites for better search engine performance and user experience. Here is how to use SEMrush for a site audit to identify and resolve issues of your website.

Enter your website’s URL and choose the desired settings, such as crawl depth and frequency. SEMrush will then perform a comprehensive scan of your website, examining crawlability, indexability, site structure, page speed, and more.

Once the site audit is complete, SEMrush generates a detailed report highlighting the issues discovered on the website. These issues can range from broken links, duplicate content, missing meta tags, to mobile optimization problems and HTTPs implementation errors. Each issue is accompanied by an explanation and recommended steps for resolution.

Users can prioritize the identified issues based on their severity and potential impact on SEO. The user-friendly interface allows for easy navigation through the report and progress tracking over time.

Backlink analysis

SEMrush provides powerful backlink analysis tools that offer valuable insights into a website’s link profile. Learning how to use SEMrush for backlink analysis should be easy enough, thanks to these functions:

Start by entering your domain or a specific URL into the Backlink Analytics tool. The Backlink Overview presents a snapshot of your website’s backlink profile, including the number of backlinks, referring domains, and IPs. You can also quickly assess the overall health and authority of your website.

Use the Backlink Audit feature to identify potentially harmful or low-quality backlinks. SEMrush scans your backlink profile and assigns toxic scores to backlinks that may harm your website’s SEO.

On top of that, SEMrush also provides a comprehensive list of domains and IPs that link to your website. Analyze the authority and relevance of these sources, identify potential link-building opportunities, and assess the overall diversity of your backlinks.

SEMrush can also analyze the anchor texts used in your backlinks. Gain insights into the distribution of anchor texts and identify over-optimized or suspicious anchor texts to optimize your backlink profile.

SEMrush’s backlink analysis extends beyond your own website. Utilize the Competitors’ Backlinks feature to explore the backlink profiles of your competitors. Identify their top-performing backlinks, anchor texts, and referring domains. This information helps you uncover link-building opportunities you missed or avoid mistakes of competitors.

Rank tracking

The rank tracking functions in SEMrush provide valuable insights into the performance of your website’s keywords and search engine rankings. Here is a detailed guide on how to use SEMrush for rank tracking:

semrush instructions

Track the rankings of your pages with SEMrush

Begin by selecting the target keywords you want to track. SEMrush allows you to add keywords manually or import them from Google Analytics or Google Search Console. You can group keywords into categories to track specific campaigns or segments of your website.

Enter the target search engines and locations to track your keyword rankings. SEMrush supports tracking for multiple search engines and specific geographic regions. You can choose from various languages and specify desktop or mobile rankings.

Additionally, you can view the current positions, changes over time, and compare rankings with your competitors. Use the ranking distribution feature to understand the visibility of your keywords across the top search positions.

Tracking competitors’ performance alongside your own is also possible. Analyze their keyword rankings, identify their top-performing keywords, and adjust your SEO strategies accordingly.

If your business has a local presence, utilize SEMrush’s local rank tracking feature. Specify the target locations and monitor how your website ranks for location-specific keywords. This helps optimize your local SEO efforts and improve visibility in relevant regions.

SEMrush enables you to generate comprehensive reports to share with your team or clients. Customize the report content, include key metrics, and choose the desired frequency. These reports provide a clear overview of keyword rankings, visibility trends, and competitor comparisons.

On-page SEO optimization

SEMrush provides powerful on-page SEO optimization functions that can significantly enhance your website’s visibility and organic search rankings. Here is a detailed guide on how to use SEMrush features to optimize on-page SEO.

Start by performing a comprehensive site audit with SEMrush. It will analyze your website’s structure, detect technical issues, and provide recommendations for improvement. Addressing these issues, such as broken links or missing meta tags, can have a significant impact on your website’s SEO performance.

SEMrush’s content optimization tools help you fine-tune your web pages for search engines and users. Ensure that your primary keyword appears in the title, meta description, headings, and the content itself, while maintaining a natural flow.

Utilize the On-Page SEO Checker feature to analyze specific pages on your website and receive actionable recommendations. It provides insights into keyword usage, content length, readability, and more. Follow the suggestions provided to optimize your pages effectively.

The SEO Writing Assistant is a powerful tool that integrates with popular text editors, such as Google Docs and WordPress. It offers real-time suggestions to improve your content’s SEO performance as you write. It analyzes factors like readability, keyword usage, and backlinks to provide guidance for crafting optimized content.

Content marketing tools

SEMrush offers an array of powerful content marketing functions that can significantly boost your digital presence. Learning how to use SEMrush functions will make your content marketing efforts significantly easier.

semrush instructions

SEMrush can assist you in your content marketing campaigns

SEMrush provides a content ideas tool that generates relevant topics based on keywords or your website’s URL. It offers valuable insights into popular content in your niche, helping you brainstorm fresh ideas.

With SEMrush’s topic research feature, you can explore subtopics, questions, and related keywords to create comprehensive and engaging content. This tool assists in structuring your articles, optimizing for search intent, and capturing the attention of your target audience.

SEMrush’s Content Templates can help you streamline your content creation process. These templates provide a structured framework for creating different types of content, including blog posts, articles, and product descriptions. They offer SEO recommendations, keyword suggestions, and other helpful tips to ensure your content aligns with SEO best practices.

The content audit tool allows you to analyze your existing content’s performance and identify areas for improvement. It provides insights on duplicate content, broken links, readability scores, and SEO recommendations, enabling you to enhance your content strategy and user experience.

Meanwhile, the brand monitoring tool tracks mentions of, you guess it, your brand, products, or competitors across the web. This enables you to monitor your online reputation, engage with your audience, and identify content marketing opportunities.

Advertising research

SEMrush’s advertising research functions provide invaluable insights and tools for optimizing paid advertising campaigns. Learning how to use SEMrush will also assist you in advertising campaigns.

SEMrush allows users to analyze competitors’ advertising strategies, uncover their top-performing ads, and identify new advertising opportunities. To begin, enter a competitor’s domain or a specific keyword related to your industry. SEMrush will generate a detailed report showing the competitor’s paid search campaigns, ad copies, ad positions, and more.

The Advertising Research module also provides access to the Display Advertising feature, which reveals information about your competitors’ display ads. You can discover the publishers that display their ads, their ad formats, and even specific creatives they employ.

Additionally, SEMrush offers an Advertising Toolkit with features such as the Keyword Gap tool. It compares your paid keywords with those of your competitors, highlighting opportunities for expansion or improvement. The Ad Builder tool allows you to create and optimize your own ads based on best practices and data-driven insights.

Social media management

SEMrush provides powerful social media management functions that help businesses effectively manage and optimize their social media presence. With a user-friendly interface and a comprehensive suite of tools, learning how to use SEMrush for social media should be a piece of cake.

semrush instructions

You can also manage your business social media with SEMrush

To begin, users can connect their social media accounts to SEMrush, which supports popular platforms like Facebook, Twitter, LinkedIn, etc. This allows for seamless management of multiple social media profiles from a centralized platform.

Once the accounts are connected, SEMrush offers a content calendar where users can plan and schedule posts in advance. The calendar provides a visual overview of the content schedule, ensuring a consistent and organized approach to social media posting. Users can create and customize posts, add images or videos, and select the desired posting time and date.

SEMrush also provides features for monitoring social media performance. Users can track key metrics such as engagement or follower growth to see how effective their social media efforts are. The platform allows for the creation of customizable reports, making it easy to share social media analytics with clients or team members.

Additionally, SEMrush enables users to conduct social media competitive analysis. By analyzing competitors’ social media strategies, content performance, and audience engagement, businesses can identify trends, discover new content ideas, and fine-tune their own social media campaigns for better results.

Reporting and analysis

SEMrush provides robust reporting and analysis functions that enable users to gain valuable insights and track the performance of their digital marketing efforts. Here is how to use SEMrush to make intuitive reports:

SEMrush offers customizable reports that allow users to showcase data in a visually appealing and easily digestible format. Start by selecting the desired data range and metrics to include in the report. Customize the layout, add branding elements, and choose from various visualization options.

These reports are ideal for presenting SEO audits, competitor analysis, keyword rankings, and more to clients or internal stakeholders.

semrush instructions

SEMrush can create comprehensive reports for your marketing data

Learn more: How to do white hat SEO in order to maintain the integrity and legitimacy of your web pages.

Final thoughts

SEMrush proves to be an indispensable tool for businesses aiming to maximize their digital marketing efforts. Its comprehensive features, ranging from competitor analysis to keyword research, empower users to gain insights and make data-driven decisions.

By understanding how to use SEMrush, businesses can optimize their SEO strategies, create impactful content, and refine advertising campaigns. With its user-friendly interface and robust data, SEMrush provides a powerful solution to enhance online visibility, outperform competitors, and achieve sustainable growth in the dynamic digital landscape.

If you need to consult professionals about your upcoming marketing strategies, look no further than On Digitals. With comprehensive SEO services and many more, we can offer a helping hand to grow your online presence. Contact On Digitals to learn more and get started on your next campaign.

Back to list

Read more

    NEED HELP with digital growth?
    Tell us about your business challenge and let's discuss together