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What is the standard process of a mass emailing service?
In a full service email marketing package, the agency will go through at least 9 steps to ensure the highest returns for your campaigns.
Collect information and requirements
Research and analyze target audience
Agree on the overall strategy
Compile previous email marketing data, database and new lists
Decide on email format
Build content and design templates
Run the campaign
Conduct testing, adjustment and optimization
Track results and produce reports
What are the key benefits of an email blast service?
Here are 6 benefits you can expect from an effective emailing campaign.
1Build and cultivate relationships
Emails enable official communication between your company and your prospects, customers, partners, employees and anyone else.
Sent to the right person with the right content at the right time, your emails can create fruitful relationships even before you meet each other.
Sent to the right person with the right content at the right time, your emails can create fruitful relationships even before you meet each other.
2Boost brand awareness
Emails with relevant, compelling content sent at the same time each week for example will create a positive impression and make the audience subconsciously look forward to it.
This is the opportunity to present your brand as a reliable reference point for prospects and customers, hence foster customer loyalty.
This is the opportunity to present your brand as a reliable reference point for prospects and customers, hence foster customer loyalty.
3Generate leads
There are many tactics to generate leads by email marketing, such as a newsletter with high-value content to attract people to subscribe to your blog service.
Then, all data will be analyzed to help draw the most detailed buyer persona – the foundation to create more and more engaging emails to boost conversion.
Then, all data will be analyzed to help draw the most detailed buyer persona – the foundation to create more and more engaging emails to boost conversion.
4Nurture leads
The more complex the buying decisions (especially for B2B solutions and long-term services), the more effort required for email marketing to move your leads through the process.
Make the best use of personalization and valuable content to keep them engaged, intrigued and ready to make one step forward.
Make the best use of personalization and valuable content to keep them engaged, intrigued and ready to make one step forward.
5Provide valuable content
Blog updates, event invitations, new research reports or ultimate guide downloads are some examples that make your emails a welcome and credible source of information.
6Promote products and services
Social media may provide a myriad of choices, but do you know that more is less when it comes to choices?
Whether it’s a year-end sales campaign or new product launch, your emails select the best deals in advance for your customers. The noise is filtered and there is a higher chance to make sales.
Whether it’s a year-end sales campaign or new product launch, your emails select the best deals in advance for your customers. The noise is filtered and there is a higher chance to make sales.
Is email marketing service obsolete?
In one word, no. While the first marketing email was in 1978 (and brought back $13 million in sales), nearly half a century doesn’t undermine its importance and impact.
1Let’s have a look at some interesting statistics.
- According to Statista, there are 4 billion daily email users. The number is expected to grow to 4.6 billion by 2025.
- Litmus’s email marketing ROI report asserted that emails generate $42 for every $1 spent.
- Hubspot’s 2021 State of Marketing report stated “77% of marketers reported seeing more engagement with email over the past year”.
- And Content Marketing Institute’s 2022 B2B Content Marketing Insights report claimed that email marketing software is among top 3 technologies that B2B companies use to assist content marketing.
1Here are the reasons why.
- Emails can be highly personalized, generating a positive feeling of 1-on-1 communication.
- Emails give the recipients the time and space needed to digest the information. Most of the time, they don’t rush people into doing something, even limited deals don’t end in an hour. (We can’t guarantee the same when emails are from your boss or your customer though).
- Emails are proof that your business really cares for the customers. Each customer will receive high quality content, event invitations or limited deals that are most relevant and valuable to them.
What makes an effective email marketing campaign for a company?
If your emails can bring about desirable results, open up new opportunities and support other business activities, you know this is a great investment decision. So, for your emails to do a great job, consider 6 elements.
1Segmentation
Don’t send the same emails to every list you have. Even the best mailing list service can’t give you one email list for all purposes.
Segment your lists on various criteria, such as email behaviors, shopping habits, and content preferences, to improve targeting and reception. It also helps to review your database and previous email marketing data such as open rates, click-through rates, read rates, etc.
Segment your lists on various criteria, such as email behaviors, shopping habits, and content preferences, to improve targeting and reception. It also helps to review your database and previous email marketing data such as open rates, click-through rates, read rates, etc.
2Personalization
If you think having “Hi ” instead of “Dear Customers” is enough personalization, think again.
Fruitful relationships can’t start with just name calling (no pun intended!). You need to show you know what the recipients need, want or like to have. In other words, send them relevant, unique content that will make them remember your brand.
One common email personalization tactic is to send out deals or offers that are available in the area of the recipient, or those related to their search history and past orders.
Fruitful relationships can’t start with just name calling (no pun intended!). You need to show you know what the recipients need, want or like to have. In other words, send them relevant, unique content that will make them remember your brand.
One common email personalization tactic is to send out deals or offers that are available in the area of the recipient, or those related to their search history and past orders.
3Permission
This is one of the key factors to ensure email deliverability services work.
People today are already overwhelmed with information, so it’s a natural reflex to disregard emails whose senders are not recorded in their memory.
Therefore make sure to give your audience the right to choose whether to receive your emails, which types and how often. One example is to implement double opt-in, but only if it serves your goal and strategy.
People today are already overwhelmed with information, so it’s a natural reflex to disregard emails whose senders are not recorded in their memory.
Therefore make sure to give your audience the right to choose whether to receive your emails, which types and how often. One example is to implement double opt-in, but only if it serves your goal and strategy.
4Automation
Some may argue this practice makes emails colder and less effective. It’s not untrue if you abuse it.
Automation is to improve efficiency by reducing human effort for repetitive tasks. But it’s by no means the magic that guarantees performance.
Even the best email marketing agency can’t leave their automated mass emailing processes unchecked over 2 weeks, because it doesn’t only make emails go cold, but also the hard-earned leads.
Automation is to improve efficiency by reducing human effort for repetitive tasks. But it’s by no means the magic that guarantees performance.
Even the best email marketing agency can’t leave their automated mass emailing processes unchecked over 2 weeks, because it doesn’t only make emails go cold, but also the hard-earned leads.
5Mobile optimization
It’s not a surprise that many open their emails on mobile devices.
Therefore make sure your landing pages behind your beautiful CTAs (call-to-action buttons) are all mobile optimized.
If your emails offer a deal, make sure your eCommerce website looks neat on various mobile views.
Therefore make sure your landing pages behind your beautiful CTAs (call-to-action buttons) are all mobile optimized.
If your emails offer a deal, make sure your eCommerce website looks neat on various mobile views.
6Visual appeal
Your website is not the only place that needs creative design, your emails want it too.
Visual content is easier to digest and more memorable. Just make sure your emails are visually optimized so that they both look appealing and are user-friendly.
Visual content is easier to digest and more memorable. Just make sure your emails are visually optimized so that they both look appealing and are user-friendly.
What should a company prepare to get the most from an email blast service?
Besides information that any plan requires such as goals, expectations and analysis, consider three recommendations.
1A well designed (and mobile-optimized) website.
If you don’t have enough time to optimize the whole site now, at least make the landing pages pleasant to the eye and user friendly. But as soon as possible, invest in website optimization because it helps boost the performance of all digital activities.
2A rich base of content.
Building email content is part of a full service package of any email marketing agency, but content on your owned media (website, blog, social pages) is your responsibility.
If you don’t have enough content on your page and even less presence on Google due to weak SEO practices, post-email engagement and retention rates are going to suffer.
If you don’t have enough content on your page and even less presence on Google due to weak SEO practices, post-email engagement and retention rates are going to suffer.
3Make this a habit.
Great results don’t come from one-time effort, no matter how successful it is.
Make email marketing one of your strategies with long-term plans and schedules, especially if you provide B2B products and services.
Make email marketing one of your strategies with long-term plans and schedules, especially if you provide B2B products and services.
