With more than 1 billion users worldwide, TikTok is expanding is influence as a platform with tremendous online business potential. The most notable program of all is TikTok Affiliate marketing, prompting many questions regarding how to join and make income. In this article, On Digitals will answer your questions and help you prepare an effective strategy.
TikTok Affiliate is a marketing method for content creators like KOC/KOL to promote products/services for businesses through engaging videos. These creators place an affiliate link in their TikTok bio, directing viewers to a website containing the products being advertised.
The main purpose is to stimulate users’ shopping desires using specially made TikTok videos. More importantly, creators can earn commissions from businesses as long as people click on the product links.
To reap a share of the revenue from TikTok Affiliate marketing, you need to create captivating video content. However, plain engaging content will not be enough for viewers. You need to address their needs and incentivize them to click on the links in your bio.
Increased revenue is only the tip of the iceberg, as businesses can remarkably benefit from this new marketing method. Here are three of the main perks of TikTok Affiliate
Becoming a TikTok affiliate is an effective method to enhance brand awareness for sellers. This platform attracts a large and influential user community, aiding in building and bolstering brand recognition.
One of the most crucial factors is the influence of TikTokers. Collaborating with popular content creators with a strong following on TikTok brings your brand closer to the users.
Thanks to its massive community, TikTok is an ideal platform to reach your target customers. TikTok affiliate marketing allows sellers to attract these customers with the help of videos containing shopping links or livestream sessions.
As the large customer base with significant brand awareness persists, stores and brand will cement their positions as industry leaders. Since KOC/KOLs play a major role in this method, their influence can act as the catalyst to generate trust from users.
Naturally, the opinions of these content creators hold significant weight in their communities. So when they endorse or promote your products, users will feel more confident with their purchases. Additionally, the ability to interact and receive positive feedback from viewers on this platform also contributes to the overall credibility.
TikTok Affiliate marketing creates a win-win situation for both businesses and content creators. As brands enjoy a rise in reputation and revenue, the affiliates also have some major advantages like:
The TikTok Affiliate program can be an income source thanks to commissions from businesses. When you share product links, you can make money for each transaction generated through that link. When users make purchases or perform necessary actions through your provided links, you will receive a commission from your partners.
You do not even need users to purchase at all. If they click on your link and add products to their cart within a specific period (usually around 30 days), you will receive a commission for that order, provided that they do not click on any other link.
TikTok Affiliate marketing does not require any money upfront. All you need to do is sign up for the program and start creating content as well as promoting the products or services of the partners you have previously registered for.
KOL/KOC can attract new viewers and potential customers by being a TikTok Affiliate. Participating in the program can help these content creators increase their key engagement metrics on the platform. Meanwhile, it brings them opportunities to fill different shoes, such as a brand ambassador or partner.
Are you a vendor looking to leverage the tremendous potential of TikTok for affiliate marketing? Follow these steps to properly implement a TikTok Affiliate marketing program.
Note: In order of priority, Open Plan comes first, followed by Target Plan, and finally, Shop Plan. However, depending on the business model and goals of their store, the vendor may evaluate their options. Choose the most suitable type of campaign to achieve the best possible affiliate marketing results for the business.
These detailed steps can take vendors one step closer to TikTok KOC/KOL for collaboration in affiliate marketing and sales:
Many users are aware of the considerable opportunities from TikTok but still figuring out where to start. Refer to the detailed steps of TikTok Affiliate marketing to help you earn more income effectively:
Next, create a TikTok Shop account and fill in all the required information such as: email, phone number, and password.
After registering, you will need to verify your account. Make sure that you provide accurate and valid information to ensure the authenticity and reliability of your TikTok Shop account.
You need to register an account for commissions on TikTok Shop when you add an affiliate product for the first time. All you need to enter are your first and last name.
Note: Please enter your name accurately according to the name on your bank account to receive commissions without any hindrance. Kindly verify the entered information to prevent errors in your commission payment.
Following the account setup process, you can now search and add TikTok Shop products you wish to promote:
Note: You can add multiple linked products to your store to expand your catalog and increase the potential for affiliate marketing on TikTok.
As part of the TikTok Shop Affiliate program, you can add product links to your videos or livestreams. This is how to do it:
Lastly, here are some last-minute pointers before you venture into affiliate marketing on TikTok to grow your brand and channel.
Choose reputable shops with positive reviews: Before affiliating yourself with a product, check the reviews from previous buyers. Take a look at the shops to ensure product and service quality and maintain your reputation. From that, pick out the shops that are verified or receive great word-of-mouth feedback. On the other hand, avoid vendors with slow delivery or order cancellations.
Agree on the commission rate: Before accepting product affiliations, discuss and finalize the commission rate with the shop. This helps prevent situations where the shop arbitrarily reduces the commission after you have registered and promoted the product.
Double-check whether the product links have been attached and lead to the correct page before uploading your video. Customers can only place orders with a product link present, and only then can you earn commissions from these affiliations.
During this period, the TikTok Shop Affiliate platform will confirm and process your commissions. Typically, commissions will be confirmed within 14 days from order completion. Then you will have to wait an additional 7 to 16 days for the transfer to your account. Grasping this timeframe helps you plan and manage your income from TikTok affiliate marketing effectively.
On Digitals hope that you have gained some valuable knowledge about TikTok affiliate marketing. Thanks to these shared insights, readers may leverage this platform as a viable income source for the digitalized era.