Knowledge about keyword search volume is vital for any SEO practitioners and businesses aiming to grow their online presence. The keywords targeted can make or break an SEO campaign and their search volume is a vital metric to measure the effectiveness of said campaigns. In this article, you will learn about how keywords work as well as some potential tools to do research on them.
Keyword search volume refers to the number of times a specific keyword or phrase is entered into a search engine over a given period, typically a month. It is an important metric used in search engine optimization (SEO) to determine the popularity and potential traffic of a particular keyword.
The higher the search volume of a keyword, the greater the potential traffic that can be generated to a website through it. Keyword search volume is also useful in identifying long-tail keywords, which are less competitive with lower search volumes, but can still generate significant traffic and conversions.
Keywords are words or phrases that are used to identify and match relevant content in search engines, online advertising campaigns, and other digital contexts. They function as a way to help users find relevant content and for marketers to reach their target audience.
In search engines, keywords are used to match user queries with relevant web pages. When a user types a search query, the search engine uses an algorithm to identify the most relevant pages based on the presence of relevant keywords in the content of the page.
In online advertising campaigns, keywords are used to target specific groups of people who are likely to be interested in the product or service being advertised. Advertisers select keywords that are relevant to their target audience and bid on them in order to display their ads to users who search for those keywords.
Keywords can also be used in content marketing to help content creators optimize their content for search engines. By including relevant keywords in their webpage or blog post, content creators can increase the chances that their content will rank higher in search engine results pages and attract more organic traffic.
Determining what constitutes a good keyword search volume depends on various factors, including the industry, the specific keyword, and the goals of the marketer.
In general, a good search volume for a keyword is one that is big enough to indicate that people are searching for that term, but not so much that it is overly competitive and difficult to rank for.
It is important to note that keyword search volume is not the only factor to consider when selecting keywords for a marketing campaign. Other factors, such as keyword competition, relevance to the target audience, and intent of the searcher, should also be taken into account.
When it comes to keyword research, there are two types of keywords that marketers need to be aware of: seasonal keywords and evergreen keywords.
Seasonal keywords are those that are related to a particular season or holiday, such as “Christmas gifts” or “Halloween costumes.” These keywords tend to have a high search volume during a specific time of the year and are often used in marketing campaigns to promote seasonal products or services. However, once the season or holiday is over, the search volume for these keywords typically drops off significantly.
On the other hand, evergreen keywords are those that are relevant all year round and have a consistent search volume over time. These keywords are not tied to a particular season or holiday and are often used in marketing campaigns to promote evergreen products or services. Examples of evergreen keywords include “how to lose weight” or “best digital cameras.”
Both seasonal and evergreen keywords have their benefits and drawbacks. Seasonal keywords can be great for driving traffic and sales during specific times of the year, but they can drop dramatically once the season is over.
Evergreen keywords, on the other hand, can provide a more consistent flow of traffic and sales, but may not have the same level of urgency or excitement that seasonal keywords can bring.
In order to create a successful keyword strategy, marketers need to balance the use of seasonal and evergreen keywords to ensure that they are reaching their target audience all year round while also taking advantage of seasonal opportunities.
Finding the monthly search volume for keywords is a critical part of keyword research. There are several ways to find monthly search volume for keywords:
Finding unique keywords to use in your writing can be a challenge, but there are a few strategies you can use to help you identify words and phrases that are less common.
Remember that while using unique keywords can help make your writing more interesting and engaging, it is important to also focus on clarity and accuracy. Make sure the words you choose accurately convey the meaning you intend and avoid using language that is overly complex or confusing.
To find keywords in SEMrush, you can follow these steps:
Alternatively, you can use SEMrush’s Keyword Magic Tool to find keywords related to a particular topic or niche. To do this, follow these steps:
To find keywords in Google Trends, you can follow these steps:
To find keywords in Moz Keyword Explorer, you can follow these steps:
To find keywords in Google Keyword Planner, you can follow these steps:
Finding keywords in Google Search Console, you can follow these steps:
In Keyword Sheeter, you can follow these steps:
Local search volume refers to the number of searches performed on a particular keyword within a specific geographic location. To find the local search volume, you can use tools like Google Keyword Planner, Position Tracking, PPC Keyword Tool.
To find the local search volume in position tracking, you can use SEO tools such as SEMrush or Ahrefs. Here is how to find the local search volume in position tracking using SEMrush:
You can also view the historical data for the search volume by clicking on the “Volume” column header, which will show you the search volume for the keyword over time.
Note that the search volume data in position tracking tools is estimated and may not be 100% accurate. However, it can still provide valuable insights into the relative popularity of different keywords in your target location.
To find the local search volume using a PPC keyword tool like Google Ads Keyword Planner, follow these steps:
In the results, you will see an estimate of the estimated average monthly search volume for each keyword, as well as the competition level and suggested bid amount. You can also see related keywords and their search volume data to get more ideas for your PPC campaigns.
To find the local search volume using Google Ads Keyword Planner, follow these steps:
In the results, you will see an estimate of the average monthly search volume for each keyword, as well as the competition level and suggested bid amount. You can also see related keywords and their search volume data to get more ideas for your PPC campaigns.
Search volume is an essential metric for any digital marketer looking to optimize their SEO or PPC strategy. Understanding the local search volume for specific keywords and locations can help you identify high-value opportunities, improve your targeting, and drive more traffic to your website.
However, it is important to remember that search volume is just one factor to consider when developing your strategy, and it should be used in combination with other metrics and analysis to ensure the best possible results.