Nowadays, most businesses choose to collaborate with SEO Agencies to develop their websites. So what is an SEO Agency? What services do they provide? Why choose an SEO Agency? Let's explore the details with On Digitals with this article.
An SEO agency is a company that provides marketing, communication, and advertising services. If your business does not have enough resources to invest in these departments, an agency can be the unit to help you develop and implement a comprehensive plan.
Therefore, an SEO Agency is a company that provides website SEO services for businesses. When collaborating with these establishments, your website will be optimized for Technical, Onpage, Offpage, Entity, Content, Keyword, etc. As a result, traffic and revenue will also significantly increase.
Running Facebook ads usually relies on the mechanism of predicting user preferences. However, in the case of users actively searching for products and services on Google, their needs are clearer. Therefore, if they find your business on the first page, especially in the top 3, the conversion rate will be much higher.
It takes a certain amount of time for a website to rank on Google. But once the keywords have grown to the top 10, you will find more opportunities to attract customers and revenue for the business. SEO services will help the website rank naturally and sustainably without any additional costs.
According to statistics, website visits through search channels accounts for up to 51%. Meanwhile, this rate is only about 5% for social media channels. This also means that you will lose 51% of potential users to your competitors if you overlook SEO.
In the book “22 Immutable Laws of Marketing,” there is a law called the law of memorability. If customers remember your brand, the chances of selling your products are very high.
SEO companies can help your website achieve high rankings for industry-specific, field-specific, and product-specific keywords. Consistently appearing at the top of search results will make a favorable impression on customers about the business’ credibility. From there, it supports building and navigating a successful brand.
Vietnam ranks 16th in the world in terms of internet users (about 57 million people). This is definitely a market that any business wants to target when implementing marketing strategies.
Therefore, investing in SEO early on ensures that your brand has a strong position in the online marketing market. This will also minimize the level of competition from new businesses.
According to statistics, the click-through rate for advertising of the same keyword is only 6%. Meanwhile, clicks through search results accounts for up to 64%.
Customers mostly trust third-party evaluations rather than direct PR from businesses. If the SEO keywords are in the top 10, it means that your website is rated highly by Google. This helps you build trust with customers, which is better than any PR article.
According to research, up to 82% of marketers consider SEO to be a highly effective method compared to TV advertising, flyers, or direct sales. Some forms of communication through newspapers and flyers still attract customers. However, their cost is too expensive without high efficiency.
Therefore, SEO is the optimal solution for businesses. This marketing method helps adjust strategies based on customers’ search needs through specific data. This includes the time they stay on the page and the most visited products/services.
In addition, choosing a professional SEO company with appropriate strategy will help businesses attract more potential customers. From there, it can generate better revenue.
What are the advantages of collaborating with SEO Agencies? One of them is their large amount of knowledge and experience in multiple markets. When a business requests SEO optimization for their website, these agencies can quickly identify the target audience and market characteristics.
Based on that knowledge, SEO agencies will apply different methods to quickly bring websites to the top of search results. These agencies also provide geographic location keywords to make it easy for brands to reach users in that area.
SEO services can increase revenue for businesses, because many customers currently search for products online. They believe that this is a quick and convenient search channel. If businesses optimize SEO well, they will effectively attract users who are searching for the products they provide.
Social media is a platform that many businesses use to reach customers. It is because most of users’ time is spent browsing Facebook, Instagram, Tiktok, Youtube, etc.
Choosing to collaborate with a professional SEO company will undoubtedly help your business become more popular on social media. In fact, social media is also an important part of website SEO campaigns.
This is a difficult stage and requires in-depth understanding to come up with the best plan for the business. Dealing with Google analytics such as conversion channels, conversion rates, bounce rates, landing page split testing, keyword rankings, etc. is enough to overwhelm you.
This is where a professional SEO service company will help you evaluate clear analysis reports on the website’s status. From there, the agency will take further actions to help improve your website’s ranking in search results.
Before deciding to hire an SEO agency, you need to determine what leads you to find SEO services. Ask yourself questions similar to these:
Each SEO agency may offer different SEO services. Here are some basic SEO services:
These services will help improve the promotion of your website, as well as boosting your keyword rankings on the search bar.
Do not overlook the importance of reviewing projects that an SEO agency has previously completed or is currently working on. This will help evaluate the company’s capabilities and how many clients trust and collaborate with them. Based on this information, you can make an informed decision on whether to hire them or not.
Checking the reviews of previous customers is a crucial step to ensure that you do not waste your time and money on a low-quality SEO agency. This is the best way to get a rough idea of the company you are about to hire.
By checking reviews, you can find out if previous customers were satisfied with the SEO services provided by the agency, or whether their website ranked high and generated revenue or not. This information will help you feel more confident when collaborating with this SEO agency.
Are you wondering what the services of SEO Agency are? Check out the list of services that On Digitals provides below:
On Digitals has introduced the concept of what an SEO agency is and the services that they provide. A website not optimized for SEO will not appear in search results, and no one will know about your business.
Therefore, investing in your website is essential to building a strong brand and attracting more customers, which can increase revenue for your business. If you need advice and support on SEO services or a marketing solution, do not hesitate to contact us today.