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11 Types of Content You Need for Marketing Strategy

Digital Content



Content that can appear anywhere around us, such as a water bottle sticker or a promotional video you watch on a social networking platform, is also considered content.

The role of content has a great impact on SEO in particular and marketing in general, especially in today’s developing digital technology platform.

Content is considered the core to creating success for marketing campaigns; depending on the context, it will be deployed in different forms. So how many types of content are there, and how should they be used?

What are Content Types?

Did you know that 92% marketers stated that their company views content as a business asset, from a CMI survey? The purpose of content when created is to provide information, promote and introduce services, products, etc. presented in many different forms.

there are different types of content

There are different types of content

Here are common types of content include:

  • Blog posts
  • Social media
  • Ebooks
  • Emails
  • Infographics
  • Audio content
  • Videos
  • Podcasts
  • Memes
  • User-generated content (UGC)
  • Courses

The important role of Content has

The role of content does not simply stop at introducing products and services to the public. It also helps increase brand awareness, attract viewers, and turn them into potential customers.

content plays crucial role in seo and marketing strategies

Content plays crucial role in SEO and Marketing strategies

Besides, integrating many different types of content also brings many other benefits, such as:

  • Attract many customer segments thanks to diverse content types.
  • You may connect different kinds of content to build a network that is both helpful and engaging for your audience to browse. Your brand is strengthened, and it also increases visitors to your website.
  • It facilitates more imaginative and adaptable storytelling, which makes it simpler to communicate difficult ideas in an interesting way.

11 Types of Content to Boost Audience Engagement

Let’s take a closer look at the 11 most common forms of material listed below after gaining a general understanding of their function. What are the advantages and aims of each kind of content?

Blog posts

Blog content is often deployed in detail to provide a lot of information and knowledge to readers. Blog posts can vary widely in style and format, including text, image, video and so on.

blog posts content can include another kind of contents

Blog posts content can include another kind of contents

The effectiveness of a blog post hinges on its ability to provide value to its readers, whether through educating them about a subject, offering solutions to problems, sharing personal experiences, or presenting news and updates.

It offers chances for inbound link building and keyword optimization, both of which have a significant positive impact on SEO and visitor growth.

Social media

With an impressive number of users, up to billions for social networking platforms (X, Facebook, Instagram, TikTok, etc.). Therefore, building content on these social forums can help accelerate successful results. Attract viewers and direct feedback through analytics such as likes, views, shares, comments, etc.

In addition, this type of content especially creates high brand awareness and expansion. Primarily deployed in the direction of introducing and promoting products and services, as well as contests, promotions, etc.

creating social media content easily attract the consumers

Creating Social Media content easily attract the consumers

Even social media platforms like Instagram and Facebook also create additional features, such as Q&A sections on stories or sharing live chats with your viewers, to help businesses easily interact with their customers.


E-book content refers to the digital version of a book, designed to be read on electronic devices such as e-readers, tablets, smartphones, and computers.

When producing content for Ebooks, businesses can attach links to lead users to the information they want them to access. In particular, through Ebook content, your business can collect readers’ gmail information to create a potential list.


Email content is often applied by businesses with B2B or B2C models. Using email marketing strategies makes the interaction between businesses and customers more natural.

email for b2b, b2c

Email is one of the most popular content for B2B, B2C

Today, email is no longer just letters with dense content and lots of text, but instead is presented in the form of images and survey forms. It is important to note that the email title must be short, concise, and attractive to avoid being placed in the spam or trash folder.


Infographics are evaluated as one of the most effective types of content and are especially suitable for content containing a lot of data.

Readers find it easier to digest when reading infographic-oriented content instead of a data-only article full of text.

Audio content

Audio content refers to any information or entertainment delivered in an audio format that can be listened to on various devices, such as smartphones, tablets, computers, and smart speakers.

For marketers or creators, audio content offers a unique way to engage with audiences, create a personal connection through voice, and provide valuable information in an easily digestible format.

a growing element in content marketing is audio content

A growing element in content marketing is audio content


Video can be used to integrate into different content genres such as blogs, social media content, and more. Videos are very effective for presenting stories, showcasing goods, and providing instructional content. Because individuals tend to remember video content better than text-based content, it increases user engagement and retention.

Building video content for SEO strategy in particular and marketing in general attracts a huge amount of interaction. What your business needs to remember is that a video must ensure creativity, value, attraction, product demonstration, and a call to action.


As an emerging type in recent years, according to Statista statistics, there will be up to 450 million people listening to podcasts by 2023 alone. This number is predicted to continue to show signs of growth in the future. hybrid.

Podcasts attract customers, especially for those who do not like to read; this is the ideal type of content. As listeners tune in, often during commutes or while multitasking, they form a closer connection with the speaker, fostering trust and loyalty. This makes podcasts an effective medium for building long-term relationships with the audience.

podcasts content build a connection with your listeners, potential customers

Podcasts content build a connection with your listeners, potential customers


The use of memes to convey marketing messages has a strong impact on young people, especially Millennials and Gen Z.

Memes are relevant and easily shared, which makes them prone to becoming viral rapidly. A meme that strikes a chord with a certain demographic has the potential to become viral quickly on social media, giving brands more exposure and awareness.

User-generated content (UGC)

Unlike the above types of content, UGC is a quite unique marketing method that uses customers’ perspectives on social media, websites, etc., including photos, reviews, and so on.

UGC content is considered to have high credibility, quality content, and authenticity. This helps gain customers’ trust and attention for the brand.

UGC can improve communication and involvement with the brand. Customers feel appreciated and more connected to brands when they are encouraged to produce and share content, since this builds a sense of community and involvement. Higher levels of brand loyalty and repeat business may result from this enhanced involvement.

build up your business's trustworthiness through ugc content

Build up your business’s trustworthiness through UGC content


In the context of marketing, “courses” refers to instructional programs or training sessions that companies or people provide to impart certain knowledge, skills, or expertise about their sector, goods, or services. These courses can be offered in a number of ways, such as webinars, online tutorials, in-person workshops, or structured e-learning modules.

Businesses can draw in prospective clients who want to learn more about their goods or services by providing free or paid courses. These courses give the brand a chance to demonstrate its knowledge and build credibility, which will eventually boost the brand’s confidence and trust.

Final thoughts

Each type of content—whether it’s blog posts, social media content, e-books, audio content, video content, memes, user-generated content, courses, webinars, case studies, or infographics—offers unique advantages that can enhance engagement, build trust, and drive conversions.

By understanding and utilizing these different content types, you can reach a broader audience, cater to varied preferences, and strengthen your brand’s presence across multiple platforms.

If your company is looking for digital marketing solutions, please don’t hesitate to Contact us for more advice.

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