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Top 10 Most Profitable Business Opportunities in Vietnam

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Vietnam is a highly competitive market, but that also comes with a whole of opportunities for businesses. Currently, the steady growth of the economy has allowed many sectors to develop, allowing many enterprises to enter the market or reinvigorate their operations in this market. In this article, check out the top 10 business opportunities in Vietnam for new entrepreneurs to leverage.

1. Agriculture and Food Processing – The most fruitful business opportunities in Vietnam

Vietnam is well-known for its agricultural wealth, which includes rice, coffee, cotton, peanuts, sugarcane, and so on. These items can be processed and sold to domestic customers or exported internationally. This presents one of the best business opportunities in Vietnam for investors and entrepreneurs.

You can start an agricultural processing business by starting a farm and growing your own produce. Alternatively, you can purchase them from other farmers and processing plants. Just one thing, market research on local demand as well as export potential is vital for your success.


Some potential products in Vietnam are in the coffee industry, which is the world’s second-largest. It offers promising opportunities for domestic production in both manufacturing and retail. Navigating the Vietnamese coffee market can be difficult, especially with hundreds of local and foreign coffee brands like Highlands Coffee, Starbucks, and Phuc Long.

As a result, before you enter this market, you must thoroughly understand it and be ready to satisfy regional preferences. Vietnamese people can be harsh critics when it comes to their coffee, which is understandable given that the drink is so deeply rooted into the culture. However, judging by their preferences, investing in fresh local products and creating bold and authentic blends can lead businesses to success in this sector.

Furthermore, coffee is a distinctive culture in Vietnam and businesses can choose to harness their signature traits of this beverage to incorporate into their branding. For example, Trung Nguyen has made a name for themselves over the course of their longevity in the market by bringing the most authentic coffee experience to consumers with everything from instant coffee packs to posh cafes at the busiest locations.

Aquaculture and Seafood

The aquaculture industry in Vietnam, which includes shrimp and fish farming, contributes significantly to the country’s seafood exports, making Vietnam a major player in the global seafood trade.

Vietnam’s food processing industry and agriculture industries are ripe for expansion. As the country balances tradition with modernization and sustainability, Vietnam’s agricultural sector shines brightly, promising a bountiful harvest for the future.

Furthermore, the Vietnamese government welcomes foreign investors and has implemented policies to facilitate foreign direct investment, opening up many business opportunities in Vietnam for investors from various countries.

food processing and agriculture

Vietnam’s food processing and agriculture sectors are promising

2. Tourism and Hospitality

Vietnam has become a rising star in tourism thanks to its alluring landscapes, rich cultural heritage, and vibrant cities. Over the past decade, Vietnam’s tourism and hospitality sectors have grown significantly, turning themselves to lucrative business opportunities in Vietnam.

Vietnam’s Tourism Landscape

Vietnam boasts a diverse range of attractions that attract visitors from all over the world. Furthermore, the industry has seen significant growth in both international and domestic tourism. Many domestic attractions have become world-renowned locations, welcoming millions of tourists annually.

Vietnam has also embraced sustainable and eco-tourism practices, and digital developments are reshaping how travelers explore the country.

The main appeal of Vietnamese tourism is the harmonious blend of natural landscape and diverse culture, so it is best for businesses to showcase these aspects. Over the last few years, Vietnam has witnessed the transformation of many attractions, most notably Ba Den Mountain.

It has always been an incredible spiritual destination but transportation in the mountainous region made it difficult for many travelers, namely children and the elderly, to reach the pagodas.

Sunworld, one of Vietnam’s major tourism enterprises, has transformed the region with a state-of-the-art cable car system and various attractions atop the mountain. As a result, Ba Den Mountain is one of the hottest destinations in Vietnam, attracting thousands of tourists every year and becoming a major contributor to Tay Ninh’s economy.

Hospitality Sector

When destinations attract more visitors, the need for quality accommodations will see a similar upward trend. Lodging options in Vietnam suit a variety of preferences and price ranges, which already puts them in a good position for future development.

Visitors have a wide range of options, including everything from luxury resorts and boutique hotels to hostels, guesthouses, and even unique homestay experiences.

Vietnam’s tourism and hospitality sectors can continue to shine on the global stage, offering travelers unforgettable experiences while contributing to the nation’s prosperity. Foreign companies can invest in Vietnam’s tourism industry by opening hotels, travel agencies, or tour operators for Vietnamese and foreigners.

As the tourism scene continues to flourish, so does the hospitality sector. Now that consumers are presented with multiple options, they can now opt for brands that offer a unique and comprehensive experience. For example, while ocean-view rooms and private villas are considered luxury years ago, they are now the essentials, as every brand can offer that.

With plane tickets, high-end spas, fine dining experiences, and free tickets for children included in hospitality packages of various brands, the industry is at its most competitive period.

tourism in vietnam

Vietnam becomes a rising star in the world of tourism

3. Electronics and Technology

Recently, the country has emerged as a dynamic member of the global technology industry, attracting global investments and talent. Vietnam’s major cities, such as Ho Chi Minh City and Hanoi, have transformed into thriving tech hubs, housing a plethora of startups, research centers, and global tech giant’s offices.

With multinational corporations establishing production facilities in the country, these cities have become magnets for tech talent and entrepreneurs. This has increased the export of electronic components and devices, significantly contributing to Vietnam’s GDP.

Electronics Manufacturing

Vietnam has established itself as an electronics manufacturing hub, producing a wide range of products including smartphones, tablets, and electronic components for global brands like Samsung, LG, and Foxconn, among others. Additionally, some domestic brands have established a stable presence in the industry. Sunhouse, Goldsun, Asanzo, or Kangaroo are some of the popular native names in the industry.

Investing in this sector can seem risky at first glance, since it is undoubtedly competitive and required considerable time, effort, and money. With that being said, Vietnam always has high demand for electronic products and capitalizing on the right areas can be tremendous for business growth. Most of the brands dominating the sector all have a marquee product, so businesses need to choose the appropriate niche and scout their competition thoroughly to set themselves up for success.

Software Development

The number of software development companies in Vietnam that provide services such as software outsourcing, app development, and IT consulting is rising. In addition, Vietnam’s software engineers are gaining recognition for their skills and expertise.

Vietnam is well-positioned to continue its ascent in the tech world, offering exciting opportunities for innovation and investment thanks to a dynamic startup ecosystem, a skilled workforce, and supportive government policies. Investing in Vietnam’s supporting industries allows foreign investors to participate in the country’s manufacturing growth story while indirectly supporting the advancement of the technology sector.

global technology scene

Vietnam has made significant contributions to global technology

4. F&B Industry

Vietnam, known for its diverse cuisine and culinary traditions, has a thriving food and beverage (F&B) industry.

Street Food Culture

Vietnam’s street food scene is well-known throughout the world. Cities such as Hanoi and Ho Chi Minh City have vibrant street markets where vendors sell pho, banh mi, and fresh spring rolls, attracting both locals and tourists. Street food is an interesting sector because it started with local vendors.

Most Vietnamese people refer to their favorite street food places by the owner’s name or the dishes they offer, so branding was not really a concept they are consciously working towards.

However, as companies begin tackling the street food scene, the locals have ventured into branding and digital marketing. Fortunately, social media platforms have been of great help for these individuals as they are easy enough to use and they can come up with signature slogans and schticks to promote their products.

The influx of TikTok and YouTube channels featuring small businesses creating humorous and relatable content is a great sign for the future of the street food sector in Vietnam.

Fine Dining and Fusion Cuisine

Upscale Vietnamese restaurants and eateries are gaining popularity for their fusion of traditional and international cuisines. The country has Michelin-starred restaurants as well as innovative dining concepts.

Beverage Industry

With a strong coffee culture and a growing market for craft beer, cocktails, and specialty teas, Vietnam’s beverage industry is thriving.

Vietnam’s food and beverage industry is exploding, providing a feast of opportunities for entrepreneurs, chefs, and foodies. With its rich culinary heritage, changing consumer preferences, and a rising middle class, Vietnam’s F&B sector is poised for continued expansion.

Foreign investors in Vietnam have a variety of investment options, including joint ventures, wholly foreign-owned enterprises, and business cooperation contracts. With that being said, they must be vigilant in upholding the specific regulations and requirements of the food service industry, such as health and safety standards.

As of right now, the country has a diverse collection of both local and international brands vying for attention of consumers by bringing their signature aspects to the table. Some take an approach centered around specialty drinks like Phuc Long, Koi The, or Trung Nguyen, while others rely on the atmosphere or architecture to attract customers like Katinat and Coffee House.

street food culture

Vietnam’s street food culture is well-known throughout the world

5. Real Estate

Vietnam’s real estate market has grown rapidly in the last decade, attracting both domestic and foreign investors. In this part, we look at the dynamics of the Vietnamese real estate market, including its key drivers, emerging trends, and opportunities for both investors and homeowners.

Urbanization and Infrastructure Development

Vietnam’s rapid urbanization has fueled the demand for residential, commercial, and industrial properties. The government’s focus on infrastructure development, including transportation networks and utilities, has made previously inaccessible areas attractive for real estate investment.

Foreign Investment

Foreign investors have shown keen interest in Vietnam’s real estate market, contributing to its growth. Investment-friendly policies and an improving business environment have further enhanced Vietnam’s appeal to international investors.

The real estate market is poised for continued growth and presents a wealth of business opportunities in Vietnam for investors, developers, and homeowners.

With stable economic growth, a favorable business environment, and a commitment to sustainable development, Vietnam’s real estate sector is on a trajectory toward further expansion and modernization, making it an attractive destination for real estate investment and development.

real estate business in vietnam

The real estate market in Vietnam is poised for great growth

Learn more: These business ideas in China can pave the way to success for you.

Final thoughts

This provides a structured approach to exploring business opportunities in Vietnam across various sectors. It’s essential to conduct detailed market research and adapt your business plan to the specific opportunities and challenges within your chosen sector. On Digitals, we hope that this top tier will be able to help you understand the Vietnam market better.

Contact us if you require help with digital marketing, and browse our blog for more beneficial details. A great choice for businesses looking for ways to promote their products or services is On Digitals. We look forward to collaborating with you on our SEO, social media marketing, and website design projects.

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