Optimize Content Marketing Strategy in the Digital Age

With the aid of rapidly developing technology, content marketing strategy has become an indispensable tool for sustainable business growth.
An effective digital content strategy does not only create and deliver impactful information but also contributes to customer engagement and retention, thereby boosting conversion and revenue.

Content Marketing Strategy: The Overview

James Keady, Digital Marketing Manager of McLaren Automotive – a British automotive manufacturer, once said:
“Content is the voice of your brand, and it is therefore important to allocate the respect, investment, and focus it requires. Creating great content is difficult, and delivering great content consistently through established processes is complex. However, this is what is required if you want to take your brand from good to great in today’s communication environment.”

According to a market survey by Econsultancy, more than 90% of participants say that content marketing plays a very important role. In addition, 73% of digital marketers agree that “brands are turning into content producers.”

Given the importance of content marketing in PR and communication campaigns, this article will provide you in-depth knowledge about this concept in the digital age and how to realize its full potential.

Content marketing strategy

Content Marketing: The New Definition

The purpose of content marketing was once to promote the brand, but it has evolved. Now it means creating and delivering meaningful information to the target audience in a timely manner.

Most businesses don’t settle down to just one type of information presentation. Instead they combine many types such as images, articles and videos to create an always fresh experience. It’s not the type that matters the most though. What matters is the final work must be able to:

Convey useful information about the product and the business
Attract target customers
Provide meaning to the audience

A digital content strategy will work optimally only when all those criteria are met consistently. And the key to a successful content creation strategy is pulling instead of pushing.

Digital content strategy

Content Marketing: The Most Common Types

In the past, popular types of marketing only involved newspapers, flyers or advertising panels. With the continuous development of communication in the digital age, now we have more and more choices, each of which presents a unique charm and benefits.

Blog

Blogging is one of the most commonly used types. Your blog works just like an online newspaper with a lot of useful information to attract readers and subscribers.
Your well-managed blog will boost the value of your website, build relationships with potential customers and increase conversion rates.
According to Forbes, websites with frequently updated blogs have 434% more Indexed Pages from Google.
In addition, businesses that invest in their blogs will enjoy more inbound links, making SEO easier and more effective than ever.

Digital content marketing plan

Video

To protect your ground and expand your influence in the digital marketing battlefield, knowing your customers and meeting their true needs are critical.

Video marketing is preferred by many digital marketers thanks to its ability to reach a wide audience in a short time.

According to data from BrightCove, brands that use video in their marketing campaigns receive 157% more traffic. In addition, video helps increase the time on site by 105%. A research by Think has found that customers have a habit of watching videos about brands and products before making a purchase decision. The shorter and more focused the video is, the higher the brand awareness and trust grows.

Infographic

Infographic is a smart combination of information and graphics. Data and statistics are arranged in a visual-friendly way to provide easier-to-digest insights to the target audience.
Also, websites that frequently publish infographics are rated higher by Google, thus having a higher chance to appear on the top of SERPs (search engine result pages).

A scientific research has proved that our brain processes images 60,000 times faster than text.
center. It means visualized information will draw more attention than conventional types. Instead of reading an entire article, now customers can enjoy an easier read with equally meaningful information.

Content creation strategy

Content Marketing Strategy: The Benefits

Improve Brand Awareness

This is one of the most important benefits you can expect. According to Jeff Bullas, content marketing is not only a powerful tool for education and entertainment but also for building a positive brand image to foster customer trust, ultimately leading to a boost in revenue and reputation.

More than 78% of consumers know about a business through websites or content marketing’s publications rather than from traditional advertising.

Boost Conversion

Content marketing is a long-term strategy to gain trust from the target customers and ultimately increase conversion.

According to Content Marketing Institute, 61% of U.S. customers make a purchase decision after reading on websites. And B2B organizations have allocated 40% of their budget to content marketing.

Content marketing plan

Increase Website Traffic

Search engines are to optimize user experience by presenting the most relevant search results. With an effective content creation strategy, your sites will definitely earn a higher ranking on SERPs.

According to the State of Marketing Report 2021 of Hubspot, “web traffic is among the top two most-common measurements of success for content marketing strategies”.

Businesses position themselves on the Internet by producing and publishing branded posts. With a well-designed digital content strategy and plan, more and more customers will actively seek for the brand’s posts and increase their engagement.
In other words, an effective digital content strategy bridges the gap between the brand and their audiences in every digital nook and corner.

Content Marketing Strategy: The Ideal Process

Build on your Business Strategy

The first step is non-negotiable: Follow your business strategy. With clear, defined goals and vision, your plan will be developed in the right direction and can unleash its full potential.
A good business strategy will help you find the best way to create posts and articles that both meet the target audience’s needs and minimize risks.

Remember to build your content marketing plan with SMART goals: Specific, Measurable, Achievable, Relevant, and Time-based.
Businesses position themselves on the Internet by producing and publishing branded posts. With a well-designed digital content strategy and plan, more and more customers will actively seek for the brand’s posts and increase their engagement.
In other words, an effective digital content strategy bridges the gap between the brand and their audiences in every digital nook and corner.

The first step is non-negotiable: Follow your business strategy. With clear, defined goals and vision, your plan will be developed in the right direction and can unleash its full potential.

A good business strategy will help you find the best way to create posts and articles that both meet the target audience’s needs and minimize risks.
Remember to build your content marketing plan with SMART goals: Specific, Measurable, Achievable, Relevant, and Time-based.

Best digital content strategy

Focus on Market Segmentation

You need to be crystal clear about your target segments to understand your SWOT – strengths, weaknesses, opportunities and threats.

This is the basis for the success of the whole strategy. Without this critical step, a business can hardly monitor the progress and relevant developments to timely assess and anticipate future market changes.

Analyze your Competitors

We can’t emphasize enough the importance of competitor analysis in perfecting your strategy. Research about your competitors’ business strategy, track their results and learn from both their successes and failures.

You can find out which keywords your competitors are using by tools like Spyfu and KWFinder. They can help you build a more informed plan to better serve your audience’s information needs.

You need to be crystal clear about your target segments to understand your SWOT – strengths, weaknesses, opportunities and threats.
This is the basis for the success of the whole strategy. Without this critical step, a business can hardly monitor the progress and relevant developments to timely assess and anticipate future market changes.

We can’t emphasize enough the importance of competitor analysis in perfecting your strategy. Research about your competitors’ business strategy, track their results and learn from both their successes and failures.
You can find out which keywords your competitors are using by tools like Spyfu and KWFinder. They can help you build a more informed plan to better serve your audience’s information needs.

Effective content creation strategy

Understand your Target Audience

“Create with your audience in mind” is one advice to take when you build your future-proof content marketing plan. This buyer portrait gives you a better idea of how your target audience will look, what they like and where they gather in the digital world. This is what lies in the center of your entire content marketing plan.

Spend time researching the demographics, behaviors and interests of these target groups and you will know how to best write your articles, film your videos and design your infographics.

Design your Content Creation Strategy

A well-designed digital content strategy spells success in building and maintaining brand identity. You know your strategy is successful when your posts bring value to the customers and increase the brand’s reach and influence.

“Create with your audience in mind” is one advice to take when you build your future-proof content marketing plan. This buyer portrait gives you a better idea of how your target audience will look, what they like and where they gather in the digital world. This is what lies in the center of your entire content marketing plan.
Spend time researching the demographics, behaviors and interests of these target groups and you will know how to best write your articles, film your videos and design your infographics.

A well-designed digital content strategy spells success in building and maintaining brand identity. You know your strategy is successful when your posts bring value to the customers and increase the brand’s reach and influence.

A SEMrush survey on more than 1,200 marketers across 39 countries has found that the most common content marketing challenges are sourcing (54%), creating traffic-boosting content (52%) and relevant content (45%).
The very first requirement is the branded post must be of high quality and encourage sharing. Remember, this is not just a means of advertising. It is the opportunity to increase the influence and reputation of your brand.

The very first requirement is the branded post must be of high quality and encourage sharing. Remember, this is not just a means of advertising. It is the opportunity to increase the influence and reputation of your brand.

Ideal content marketing strategy

Measure Results

Once your articles and videos are published, don’t forget to closely manage its results through performance measurement and evaluation tools such as Google Analytics and Intense Debate. These tools help tracking website visits, traffic and conversion rates with the least effort and time consumed.
All in all, continuously publishing new articles and repurposing existing ones on your site will give your audience a refreshed, informative and engaging experience. This turns heads and keeps the audience’s eyes on your site and away from your competitors’.

Related insights: Why is the TikTok affiliate program one of the best options to grow your personal brand?

Content Marketing Strategy: The Agency You Can Trust

On Digitals takes pride in the expertise, experience and dedication invested in every project we take to help your business grow and win.

Our all-inclusive packages are designed with best practices and tailored to your unique needs to bring about the highest results. Contact On Digitals today for consultancy on the best way to achieve your ultimate digital marketing goals.

Once your articles and videos are published, don’t forget to closely manage its results through performance measurement and evaluation tools such as Google Analytics and Intense Debate. These tools help tracking website visits, traffic and conversion rates with the least effort and time consumed.

All in all, continuously publishing new articles and repurposing existing ones on your site will give your audience a refreshed, informative and engaging experience. This turns heads and keeps the audience’s eyes on your site and away from your competitors’.