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Top 5 advanced keyword research techniques for businesses




Advanced keyword research is a vital strategy for businesses to increase visibility on search engine result pages and surpass competitors. This enables them to delve deeper into their respective industries and provide valuable information to readers. Let’s explore 5 ways to simplify and enhance the effectiveness of keyword research.

The importance of advanced keyword research

Advanced keyword research is a savvy SEO strategy that allows businesses to dominate search engines and reap numerous tangible benefits.

advanced keyword research

Advanced keyword research helps open up new opportunities to compete with other rivals

  • Enhance SEO Efforts: Utilizing this strategy will allow businesses to dig deeper and make a more comprehensive keyword list. Consequently, it plays a vital role in content creation, leading to a more optimized SEO campaign.
  • Understand User Intent: Grasping the needs and desires of customers will help businesses make better improvements and adjust their strategy accordingly.
  • Uncover Untapped Opportunities: Businesses can take advantage of specific market segments that competitors have overlooked. Thanks to keyword research, you can discover these lucrative opportunities for your websites.
  • Boost Brand Authority: As you provide users with valuable insights and solutions, you will gradually establish yourselves as industry leaders. This will not only attract more traffic to your sites, but it will also solidify your position in the market.
  • Adapt to Market Trends: Keeping up with the latest industry and SEO developments enables them to make necessary adjustments and avoid falling behind. Since trends and algorithms are constantly evolving, you will need to be on your toes and adapt to them as soon as possible.

Top 5 ways to enhance the effectiveness of advanced keyword research

After learning the significance of advanced keyword research, SEO experts can start improving their keyword strategy with the following methods:

advanced keyword research

To achieve higher visibility and attract significant website traffic, in-depth research on advanced keyword is crucial

Leveraging competitor keywords

Competitor analysis allows you to find beneficial insights regarding their strategies, specifically the keywords that are driving their success. The keywords they are targeting and ranking for will give you some much-needed inspiration for your own strategy.

Furthermore, leveraging your competitors helps you identify untapped opportunities within your niche market. As a result, businesses can develop comprehensive content strategies targeting areas that you or your competitors might overlook.

Looking into your competition provides a broader perspective on the market landscape. It helps you stay updated with emerging trends and enables you to adapt and optimize your content to meet the evolving needs of audiences.

There are several tools available that can help you analyze your competitors’ keywords effectively such as SEMRush or Ahrefs.

The Competitor Analysis function of the aforementioned tools can provide you with valuable data such as: keywords, traffic, backlink profile, traffic sources, top performing pages,….

advanced keyword research

Utilizing tools such as SEMrush to aid in the analysis of advanced keyword research of competitors

Finding newly published pages with traffic

Newly published topics with high traffic indicate exactly what users are looking for. Therefore, it is crucial to quickly exploit these topics in order to develop a relevant content strategy.

To find newly published pages with traffic for advanced keyword research, you can follow these steps:

  • Set up Google Alerts: Create a Google Alert for industry-specific keywords or topics relevant to your niche. Choose the option to receive alerts for “everything” or “news” to stay updated with the latest content.
  • Monitor social media platforms: Look for trending topics or industry-specific hashtags to discover recently published content that is generating engagement and traffic. Also, pay more attention to platforms that are more suitable for your niche and target audience.
  • Explore content aggregators: Visit content aggregators and news platforms such as Reddit, Flipboard, or Feedly. These platforms often curate and showcase recently published articles that are gaining traction.
  • Use advanced search operators: Search engines like Google offer useful functions called advanced search operators. What these functions do is allow you to combine search terms with various filters to narrow down the results. You can use filters like “past month” or “past week” to pick out recently published content.
  • Follow industry influencers and thought leaders: Stay connected with influencers, bloggers, and thought leaders in your industry. They often share or promote their latest content, which can be credible reference sources* .
  • Monitor competitor’s blogs and websites: Keep an eye on your competitors’ blogs and websites by subscribing to their newsletters or RSS feeds. Analyze the traffic and engagement on their newest releases using tools like Google Analytics or SimilarWeb.
  • Join industry forums and communities: Reputable communities often feature new content that has gained significant traffic. Relevant industry forums, online communities, or discussion boards will guide businesses towards these pages.

advanced keyword research

Set up Google Alerts to stay updated on popular and trending topics, ensuring you don’t miss out on subjects that are capturing widespread interest

Find and expand on new keyword ideas

Unique and out-of-the-box ideas can be hidden gems that lead you to success. These ideas can arise during work, meetings, or even while on the go.

Consolidate all these ideas, no matter how quirky, and collaborate with your SEO team to create and optimize related content. Then, observe your target customers’ reactions to see how effective those ideas really are. If the content is engaging, fresh, and attracts significant traffic, it will create a significant competitive advantage.

advanced keyword research

When there are new ways of thinking about the business field, it will help you have a set of highly viable keywords

Leverage Google SERPs

Don’t overlook the suggested keywords in Google SERPs or the related suggested questions. These are extremely valuable sources of information that help businesses conduct effective advanced keyword research and build relevant content plans.

Google SERPs bring a lot of benefits to those who are looking for niche keyword research such as:

  • Provide insights into user intent by showcasing the types of content and results deemed relevant and valuable by Google’s algorithms. From there, you can gain a better understanding of user intent and tailor your content to meet their needs effectively.
  • Inform businesses about keywords or that are trending. With that, you can identify popular and relevant keywords to target in your content and optimization efforts.
  • Reveal insights regarding content and other on-page elements of top-ranking pages. This information can help you refine your own SEO approach and yield better results.

Moreover, SEO experts can rely on this information to build internal link structures for websites. This helps establish a coherent website structure and improve user experience.

advanced keyword research

Businesses can analyze and evaluate the current search trends of customers and gain insights into the strategies being implemented by their competitors

Use Google Image Search

There are several reasons why you should use Google Image Search when conducting advanced keyword research:

  • Images can serve as a source of inspiration and creativity. For advanced keyword research, images can spark new ideas or perspectives that you may have never considered before.
  • If your field is design or architecture, it is necessary to reference images to identify current patterns and trends. This allows you to not only discover potential keywords but also create compelling content that attracts attention.
  • Google Image Search allows you to find and explore visual content related to your research topic. This can provide an alternative viewpoint and enhance your understanding of the subject matter. As a result, you can uncover more keywords relevant to the field.
  • You may come across different images from websites, blogs, or articles compared to traditional text-based searches. This can help you discover new sources and gather a broader range of information.

advanced keyword research

Google Image Search helps businesses generate more content ideas and leverage valuable information

When SEO practitioners struggle to achieve desired results, these advanced keyword research methods will make the perfect solutions. Furthermore, there are numerous other sources that can inspire you to come up with fresh and unique ideas for your content.

Learn more: Use Google advanced image search to find high quality visual elements for your content.

Final thoughts

Advanced keyword research can bring about many SEO-related benefits for your website and business. Additionally, you can utilize supporting tools to explore resources from competitors or rely on Google’s suggestions to create a keyword set that has a better potential for reaching users.

Do you want to learn more ways to improve your website’s position on search engine results pages? Check out more of these articles on our website. Should you need any assistance, On Digitals can be your trusty companion. Contact On Digitals to know more about our SEO services and how you can leverage them for a boost in your online presence.

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