Logo Ondigitals No BackgroundLogo Ondigitals No BackgroundLogo Ondigitals No BackgroundLogo Ondigitals No Background
  • HOME
  • SERVICES
    • SEO
    • PPC
    • SOCIAL MEDIA
    • WEBSITE/ECOMMERCE
    • MOBILE APP
    • CONTENT MARKETING
    • VIDEO MARKETING
    • KOL MARKETING
    • CREATIVE DESIGN
    • OOH ADVERTISING
    • TVC ADVERTISING
    • TELEMARKETING
    • EMAIL MARKETING
    • EVENT MARKETING
  • BLOG
  • CASE STUDY
  • TIẾNG VIỆTTIẾNG VIỆT
  • Contact
  • contact@ondigitals.com
14/02/2023
On Digitals
seo off page

2023 Off Page SEO Techniques For Highest Results


meta keywords là gì
 

To boost website rankings on SERPs, SEO experts spend a good amount of time and effort on influencing factors outside their site. In this article, On Digitals will show you what is considered an effective off page SEO plan with the most impactful techniques.

 
 
Table of Contents show
1 What is Off Page SEO?
2 The Difference between On Page and Off Page SEO
2.1 The extent of control
2.2 Ranking factors
3 Why Invest in Off Page SEO?
4 Off Page SEO and Link Building
5 2023 Top Off Page SEO Techniques
5.1 Build quality links
5.2 Social profile, social bookmarking & citation
5.3 IFTTT – Automating backlinks in off page SEO
5.4 Forum and blog commenting
5.5 Building a PBN – Private Blog Network
5.6 Building a web 2.0 system
5.7 Newspaper backlinks
5.8 Guest posting or blogging
5.9 Content Syndication
6 Some Notes for Off Page SEO Practitioners
7 Tips to Avoid Google Penalties
7.1 Build SEO copywriting content
7.2 Create unique anchor text
8 Link Building Strategies
8.1 Link building frameworks
8.2 Diversify content formats
9 Final Thoughts
 

What is Off Page SEO?

Off page SEO refers to every optimization action and plan to create influence on factors outside the website, including quality link (backlink) building, social media marketing, social bookmarking, etc.


off page seo strategy
Off page SEO is integral to any SEO strategy

The main purpose of off page SEO is to push the website to the top of the Google SERPs, thereby increasing the site traffic.


The Difference between On Page and Off Page SEO

The extent of control

When doing on page SEO, you have full control over every action because they are taken on your site. On the contrary, off page SEO is more passive, as the number of backlinks, social media engagement rate and review counts, and many others are beyond your control. 


Ranking factors

To rank a website, Google will evaluate these on page factors:

  • Content quality: Good content with topics that attract users will directly affect the site rankings.
  • Keywords: Many mistakenly assume the more keywords the better, but Google is smarter than we would like to believe. Keyword stuffing will definitely harm your rankings. 
  • Relevance: The right keyword put at the wrong place is equal to a minus. Therefore, content creators need to ensure their content and chosen keywords are relevant, and more importantly, engaging. Keep writing about old topics with high-ranking keywords isn’t bad, but the benefit doesn’t justify the cost.
  • Internal linking: When done right, internal links make it easier for search engines to crawl your website and keep users stay for longer.
  • URL structure: A friendly URL structure does a big favor to both users and crawlers in finding, collecting information and distinguishing websites and content.
  • Page structure: A complete page structure includes elements like the alt text, title tag, meta description, and heading tag.
  • Page performance: If your website loads slowly, users will jump to another with a much more pleasant speed. Page performance is one of the top factors to rank websites. Website optimization includes image and site design optimization.

off page seo strategy
The difference between an on page and off page SEO plan

On the other hand, off page only has 2 factors to take care of:

  • Backlinks: This is one of the important factors in building authority, thereby helping to increase traffic. Often, backlinks are built by:

    ○ Posting on blogs with content related to the website; 

    ○ Participating in the evaluation of websites with similar content; 

    ○ Connecting your site with Facebook or other social media accounts.

  • Domain authority: How strong a domain name is depends on a number of elements such as domain age, operation history, number of interactions and referrals, etc.

Why Invest in Off Page SEO?

To gain a high ranking on SERPs, website owners need to invest in an effective off page SEO strategy with a list of planned activities. Some even think off page accounts for more than half of the weight of ranking factors.

Also, the right off page SEO technique will increase brand mentions on social networks, and users can share them with others in their communities. So what are the specific benefits that off page SEO brings to business owners?


what is off page seo
Choose the right off page SEO technique to boost rankings

Here are three biggest perks that off page optimization can promise you:

  • Boost site rankings: When your off page tactics take effect, your website will have a higher ranking, which means more exposure to users and higher chance to gain traffic.
  • Approach new potential customers: With higher rankings, more websites will want to connect with you through backlinks. This will also be turned into an increased number of visits and shares.
  • Raise site authority: Off page SEO has a direct impact on Google E-A-T (Expertise, Authority, Trustworthiness) principle. Simply speaking, Google will evaluate backlink quality and sites with higher DA (Domain Authority) will be ranked higher.

Off Page SEO and Link Building

The quality and quantity of backlinks are important to Google. Through processing the data collected by the Pagerank algorithm, Google will decide the ranking of a website. 

Therefore, link building is an integral part of off page SEO. As long as your goal is on the top rankings on SERPs, don’t even think of breaking this sacred relationship.


2023 Top Off Page SEO Techniques

Build quality links

One of the reasons that backlinks become an indispensable part of off page optimization is its ability to endorse the quality of a website.

Building engaging content does not only increase the chance to earn backlinks but also boosts the link quality. After all, when it comes to link building, quality must be prioritized over quantity.


off page seo checklist
Off page SEO and link building techniques

Social profile, social bookmarking & citation

This type of backlinks is easy to build on social networking sites. Creating an account or profile for your website on social media is a great way to increase interaction with potential customers. 

On the other hand, social bookmarking sites provide an online service that allow users to add, annotate, edit and share bookmarks of pages in a website.

Recently, social bookmarking is not as prevalent as before, but many companies still benefit from its ability of circulating new content in certain circles. To do social bookmarking, follow these 2 simple steps:

  • Step 1: Register on social bookmarking sites, especially high traffic ones (Reddit, Twitter, Pinterest, Scoop.it, Slashdot, Digg, etc.)
  • Step 2: Fill in the full URL, title, description, tag and submit.

IFTTT – Automating backlinks in off page SEO

IFTTT stands for IF This Then That - an intermediary web service that performs a certain task when a condition occurs. The operating principle of this tool is to automate off page optimization.

In other words, when a change is detected on side A, IFTTT will make sure a planned action is implemented on side B. 

After setting up a fixed formula on IFTTT, you can get dozens of quality backlinks without spending too much effort. To make good become great, IFTTT is completely free to use.


Forum and blog commenting

Blog commenting is another way to create backlinks. For example, below a blog post, you can leave a comment introducing one of your articles. Remember to provide some basic information such as your name, some lines to introduce (comment content) and email address. Some blogs also require you to register for an account or link to your social account such as Facebook.


seo off page activities list
Building backlinks by blog commenting is a proven off page SEO technique

On the other hand, online forums are a great place for users to exchange valuable information. Choosing the right blogs and forums to post your comments is a proven off page SEO technique. 


Building a PBN - Private Blog Network

PBN is a website system built for creating quality backlinks, but it takes more time to develop than other techniques.

Also, to build a successful private blog network, you need expertise and a considerable amount of investment, but it’s truly worth its weight in gold.


Building a web 2.0 system

This is also an effective off page SEO technique. Based on high authority websites, you get the foundation to create quality content and develop a sustainable backlink system.

Here are some popular web 2.0 sites for off page SEO practitioners:

  • tumblr.com
  • weebly.com
  • blogspot.com
  • wix.com
  • sites.google.com

Newspaper backlinks

Some say it costs an arm and a leg to link with newspaper sites, but the fact that this practice is still on the market must mean something. Through this partnership, your site will get a surge in exposure, traffic and the trust of users. This impact is doubled when you build backlinks through reputable long-standing news sites.

With these benefits, this is one of the most effective off page SEO strategies for link building, and it mostly caters to the needs of organizations. 


Guest posting or blogging

Guest posting means you post your content on another website or allow them to post on your site. This is considered a win-win relationship.

Regarding whether the post is free of charge, it depends on the negotiation of two website owners. Guest posts will often have a link directing to the main page and include the author biography. 


seo off page optimisation
Utilize guest posts for off page SEO link building

Here are some benefits you can enjoy from guest posting:

  • Create sustainable backlinks
  • Improve website reputation
  • Build relationships with other website owners
  • Develop brand exposure to reach more customers

Content Syndication

Content syndication is the activity of distributing content across different platforms. This action maximizes your reach to the audience, but it must be completed by a 3rd party website.

Content that is re-posted by another website will include the entire original content or a short excerpt. Of course, the name of the author and URL of the original article are also included. The more websites perform content syndication, the more backlinks you get.  


Some Notes for Off Page SEO Practitioners 

In every off page SEO plan, the most important thing in the checklist is link building. Backlinks play a crucial role in site rankings, thereby increasing the traffic, reach and conversion rate.

Therefore, to guarantee backlink quality, choose to place links at sites with high authority, reputation and stable traffic. For example, websites that end with .edu or .gov are prioritized by Google. 


seo off page optimization
Link building activities in an SEO off page plan

Besides, Google is known for “respecting the elderly”, so the older the domain the better. Avoid websites that change their content so often, use a lot of flash or publish controversial and illegal content.


Tips to Avoid Google Penalties

Build SEO copywriting content 

Google never stops crawling, indexing and evaluating the quality of top-ranked websites, so you cannot have a long rest on your laurels. If your website does not regularly update meaningful information and provide value to users, competitors will claim your throne before you know it. 

To avoid losing the championship, pay extra attention to Google algorithm changes. At the same time, focus on creating SEO copywriting content around what users are looking for. This tactic never loses its charm.


Create unique anchor text

Anchor text plays an important role in off page optimization, especially in link building. After deciding on the keywords, create detailed and unique anchor texts for each backlink. Note that it’s better that the anchor text matches user intent and preferences. 


seo off page best techniques
Off page SEO – Choose the right anchor text for backlinks

Beware: If you only have several anchor texts for multiple backlinks, for example certain keywords, it increases the risk of being marked as spam and penalized by Google.


Link Building Strategies

Link building frameworks

Building backlinks through a framework requires a substantial investment of time and effort. Of course, the results justify the costs.

There are two most popular frameworks for link building: Domain Authority Stacking and Link Pyramid. The latter is employed more often in off page SEO.

When using the Link Pyramid, your backlinks will go through multiple layers before pointing back to the main website. That’s why it is also known as the “backlink to backlink” framework.

Let’s take a look at the simulation of a 4-stage Link Pyramid framework:

  • Stage 1: Includes the landing page that you want to rank.
  • Stage 2: Includes websites with high rankings, reputation and popularity such as YouTube, Blogspot, PBNs, etc. All backlinks on this stage will point directly to the URL on Stage 1.
  • Stage 3: Includes websites with PR that you often put dofollow backlinks such as forums, websites with .edu, .gov extensions. The backlinks on this stage will point to the websites on Stage 2.
  • Stage 4: Here you do not need to build any SEO copywriting content. Your focus is on other tasks such as posting and sharing website content on social networks, commenting on blogs and forums to increase interaction, submitting RSS and so on.

Diversify content formats

Website content is no longer limited by text. Now users enjoy viewing images, watching videos and many other forms of content. Turning one piece of content into multiple forms is both economical and SEO-efficient.


what is seo off page checklist
Diversify your content for improved off page SEO results

Therefore, in the process of building backlinks, try to take advantage of the “multiverse” of content for the highest results:

  • Write blog posts
  • Design ebooks
  • Create visual infographics
  • Upload videos to YouTube
  • Conduct discussions on certain topics on Facebook Live
  • Put images on Flickr, Imgur or Pinterest
  • Post a funny or trendy tweet

Final Thoughts

On page and off page SEO, albeit different in practices, are both employed to reach the same goal: brand development and traffic improvement. SEO experts who know how to leverage both on page and off page techniques will be able to maximize SEO efficiency.

To receive the latest Digital Marketing trends and professional support from a reputable marketing service provider, visit On Digitals. We provide dedicated consultancy and solutions tailored to your specific business case.

1111
Share
6

Related posts

meta description thumbnail
13/03/2023

Meta Description: 7 Essentials Needed for SEO


Read more
06/03/2023

Local SEO Checklist: The Essential Guide For Your Local Business


Read more
05/03/2023

Bounce Rate: The Complete Guide For Newbies


Read more

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Our Services


SEO
PPC
Social Media
Web/eCommerce Design
Mobile App
Content Marketing
Video Marketing
KOL Marketing
Creative Design
OOH Advertising
TVC Advertising
Telemarketing
Email Marketing
Event Marketing

Resources


Case Study
Blog
Contact Us
Privacy Policy
Site Map
Landing Page

Logo Ondigitals No Background
  • Address: 7th Floor, 75 Ho Hao Hon Street, Co Giang Ward, District 1, Ho Chi Minh City
  • Hotline: 0906648177
  • Opening Hours: Monday - Friday
© 2023 On Digitals Company Limited. All right reserved.
  • No translations available for this page
  • contact@ondigitals.com