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SEO for new website: Tips for beginners

SEO

20/07/2023

20

Is SEO for new website necessary?

SEO for new website is not just necessary; it is vital for its online success. When launching a website, you want it to be discovered by search engines and potential visitors. SEO helps optimize your website’s structure, content, and performance, making it more accessible and appealing to search engine algorithms.

SEO for new website is a very big investment early on and you may not even see immediate results. That is correct, since SEO is a long-term strategy. You will need to invest significant time, effort, and budget into SEO for your website. If implemented properly, the results will be very worthwhile.

new website seo

Why should you implement SEO for new website?

Since a new website is pretty much a blank slate for search engines, starting early gives you a foundation for a steady rise. You will need to optimize many elements, build backlinks, and monitor your results. Getting started early will allow you to learn and adapt to the complicated world of SEO without pressure.

As your website attracts more users, it will run into stiffer competition. If you implemented SEO early on, you would only need to make adjustments instead of coming up with an entirely new campaign. It would be dramatically tougher to deal with competition while crafting an SEO strategy.

SEO steps for new website

SEO for new website involves a plethora of tasks that will be rather confusing for beginners. Worry not, as this section will detail the steps needed to ensure a great SEO strategy for your new brainchild.

Choose a suitable domain name

Choosing the right domain name is a crucial first step in setting up SEO for new website.

Firstly, your domain name should be short, memorable, and relevant to your brand. It is basically your online identity, so it needs to help users recognize you and your products. Also, it should reflect your niche so new users can see what they will find on your website.

new website seo

Choosing your preferred domain name is the first step of the process

Including keywords is also a great idea, as domain names are a ranking factor. Having a keyword in your domain name helps search engines recognize what your site is about. You can use keyword tools to find some ideas for your domain name.

Lastly, make sure it is unique. Use tools to check if your domain name ideas have been taken. If they have, you can use the suggestions from the tools or come up with new ones. Advanced tools can also show you how other domain names are performing so you have an idea on what to choose or avoid.

Choose a hosting provider

A high-speed and reliable hosting provider is the next step in the SEO for new website agenda. The hosting provider you select can impact your website’s loading speed, uptime, security, and overall performance. Here are a few reputable hosting providers to consider:

  • Bluehost: It offers optimized WordPress hosting and boasts reliable uptime and fast loading times.
  • SiteGround: Recognized for its top-notch performance, SiteGround provides advanced caching technologies, free SSL certificates, and a user-friendly interface.
  • WP Engine: WP Engine offers exceptional speed, automatic backups, and enhanced security measures to protect your website, ensuring a smooth SEO experience.
  • HostGator: This is a popular choice for both beginners and experts thanks to affordable hosting plans and a user-friendly control panel.
  • A2 Hosting: A2 Hosting supports your SEO efforts with its high-performance SwiftServer platform, faster page loading, free site migration, etc.

You need to consider many factors when choosing a hosting provider. Some of them are server location, available resources, scalability options, customer support, and pricing plans.

Plan out your website structure

A well-organized structure enhances user experience and makes it easier for search engines to crawl and index your site. This should be one of your first priorities in implementing SEO for new website.

Sketching out a sitemap will help you present the ideas you have for a website. Moreover, it allows you to visualize the hierarchy of your pages and how they connect. These are some of the indispensable things in a sitemap sketch:

new website seo

Making a site map helps you visualize your website structure

  • Homepage: Start with the main landing page of your website, as it will be the first thing users see.
  • Main navigation categories: Identify the main categories or sections of your website that will appear in the navigation menu.
  • Subcategories or subpages: Under each main category, list the subcategories or subpages that provide more specific information or products.
  • Individual pages: List all the individual pages within each subcategory.
  • Contact and about pages: Include dedicated pages for contact information and details about your company or organization.
  • Legal and privacy pages: Do not forget to include necessary legal pages, such as Terms of Service or Privacy Policy.
  • Footer links: Consider including additional links in the footer of your website, such as “FAQ,” “Sitemap,” “Terms of Service,” and “Privacy Policy.”

Remember, the goal of the sitemap is to provide a clear and logical structure for your website. It should help both users and search engines understand the organization of your content and navigate your site effectively. Once you have sketched out your sitemap, you can use it as a reference when building your website and creating internal links.

Build the website

Once you have a firm idea for your website structure, the next step in SEO for new website is building the site itself. When it comes to building your website, you have two options: building it yourself or hiring experts.

Building your website yourself can be a cost-effective approach, especially if you have the technical skills and time to invest.

While building your website yourself can be rewarding, it may require a learning curve and can be time-consuming. If you prefer a professional touch or lack the necessary skills, hiring experts can ensure a high-quality website. They possess the expertise to design a visually appealing and functional site, optimized for SEO and user experience.

Either way, you will need to find your preferred Content Management Systems (CMS). They are popular tools that simplify website creation and management. Some highly recommended CMS options include:

  • WordPress: Known for its flexibility and user-friendly interface, WordPress powers a significant portion of websites worldwide. It offers numerous customizable themes, plugins, and extensive documentation.
  • Wix: Ideal for beginners, Wix provides an intuitive drag-and-drop interface, making website creation straightforward. It offers a wide range of templates and allows customization without coding knowledge.
  • Joomla: Suitable for more advanced users, Joomla offers a balance between flexibility and user-friendliness. It supports e-commerce functionality and provides robust content management features.

Craft a content strategy

Before making content, you need to craft a content strategy as it can do wonders for SEO for new website. A content strategy will help you focus your effort into creating content that your target audience will want to see. It can also help maintain a steady flow of content with a publishing schedule.

new website seo

Establishing a content strategy early on will be beneficial for a new website

The planning process for crafting a content strategy involves several key steps to ensure effectiveness and efficiency:

The planning process for crafting a content strategy involves several key steps to ensure effectiveness and efficiency:

  • Define your goals: Clearly defining your goals will shape the direction and focus of your content creation efforts.
  • Identify your target audience: This knowledge will help you tailor your content to their needs and interests, increasing engagement and relevance.
  • Conduct keyword research: This research will guide your content topics and help optimize your content for search engines.
  • Plan content topics: Based on three previous steps, brainstorm a list of content topics that provide value to your audience.
  • Create a content calendar: Determine the frequency of your content releases (e.g., weekly, bi-weekly) and assign deadlines to ensure a consistent flow.
  • Allocate resources: Determine the resources required for content creation, such as writers, editors, designers, and SEO specialists.

Create SEO-optimized content

With a comprehensive content strategy prepared, you can start creating content based on it. Content is a cornerstone of SEO, as search engines value high-quality, relevant, and informative content that caters to user intent.

To create SEO-optimized content, start by conducting keyword research to identify relevant keywords and phrases to target in your content. Incorporate these keywords naturally within your content, including headings, titles, and meta descriptions.

Focus on producing engaging and valuable content that satisfies user queries and provides solutions. Ensure your content is well-structured, easy to read, and optimized for mobile devices.

Additionally, consider incorporating multimedia elements such as images, videos, and infographics to enhance user engagement. Make sure to compress the size of these visual elements to maximize website performance.

Regularly update and add fresh content to your website to keep it dynamic and relevant.

Optimize on-page and off-page elements

After finishing with content, you need to spend some time on other elements of your website. When it comes to SEO for new website, on-page and off-page elements are not any less important.

On-page optimization focuses on enhancing various aspects within your website, while off-page optimization involves activities outside of your website. These elements all play a role in improving your site’s overall visibility and authority. Here are key elements to consider for each:

new website seo

Pay attention to both on-page and off-page SEO

On-page elements:

  • Title tags: Craft unique, descriptive titles for each webpage, incorporating relevant keywords.
  • Meta descriptions: Write compelling summaries that entice users to click through from the search results.
  • Heading tags: Structure content using H1, H2, and H3 tags to improve readability and highlight key sections.
  • URL structure: Create concise, keyword-rich URLs that accurately reflect the page’s content.
  • Content optimization: Develop high-quality, keyword-focused content that satisfies user intent and provides value.
  • Image optimization: Optimize image files with descriptive filenames, alt text, and appropriate dimensions to improve accessibility and search engine understanding.
  • Internal linking: Connect related pages within your website through strategic internal links, improving navigation and spreading link authority.

Off-page elements:

  • Backlinks: Acquire high-quality backlinks from reputable websites to enhance your site’s authority and visibility.
  • Social media: Cultivate a strong social media presence and encourage sharing of your content to expand your reach.
  • Online directories and citations: Submit your website to relevant directories and ensure consistent NAP (Name, Address, Phone number) information across the web.
  • Online reputation management: Monitor and manage your online reputation by addressing customer reviews and feedback promptly and professionally.
  • Influencer outreach: Collaborate with influential individuals or brands in your industry to gain exposure and build credibility.

Set up analytics tools

After finishing up all the aspects of your website, linking analytics tools should be the next step. There are a wide variety of tools for you to monitor and analyze your site performance. This is extra important for SEO for new website, as you can make informed decisions timely with the data. Check out some of these tools to use for your website:

  • Google Analytics: A comprehensive and free tool that offers in-depth website metrics, audience demographics, traffic sources, and user behavior analysis.
  • Google Search Console: This tool helps monitor your website’s presence in Google search results. It provides valuable data on indexing, crawl errors, keyword performance, and incoming links.
  • SEMrush: An all-in-one SEO tool that offers website analytics, keyword research, backlink analysis, and competitor insights. It provides a comprehensive view of your website’s SEO performance.
  • Moz Pro: A powerful SEO suite that offers keyword research, site audits, rank tracking, and link analysis. Moz Pro provides actionable insights to improve your website’s SEO performance.
  • Ahrefs: Known for its backlink analysis capabilities, Ahrefs also offers keyword research, content analysis, and rank tracking. It helps you understand your website’s link profile and competition.

Research your competition

Some of the analytics tools above can also help you learn about the SEO strategies of your competitors. Understanding what your competitors are doing can provide valuable insights and help you stay ahead in the digital landscape. This is not very significant if you are just starting SEO for new website, but it will be more important as your site grows.

new website seo

See what your competitor is doing to learn from their efforts

By analyzing your competition, you can identify areas of opportunity and gain a competitive edge. You will get to assess their keyword targeting, content strategies, backlink profiles, and overall online presence. This information helps you refine your own SEO approach, uncover untapped keywords, and develop unique value propositions.

Additionally, studying your competitors’ successful tactics can inspire innovative ideas and give you a benchmark to strive for. By staying informed about the competitive landscape, you can continuously adapt and improve your SEO efforts, positioning your new website for long-term success.

Optimize your site for mobile

As part of the SEO for new website, optimizing it for mobile devices should be a top priority. With the exponential rise in mobile usage, mobile-friendliness is essential for user experience and search engine rankings.

Start by implementing responsive web design, which allows your site to adapt seamlessly to various screen sizes and resolutions. Optimize loading times by compressing images and minimizing unnecessary elements. Make sure your font sizes and buttons are easy to read and click on mobile screens.

Additionally, consider using Accelerated Mobile Pages (AMP) to create lightning-fast mobile experiences. Prioritizing mobile optimization not only improves user engagement but also aligns with search engines’ mobile-first indexing, which can significantly impact your website’s visibility in mobile search results.

Deal with accessibility issues

While this may not be one of the biggest priorities in SEO for new website, it is worth mentioning. Ensuring that your website is accessible to users with disabilities not only demonstrates inclusivity but also improves your rankings.

Start by examining your website’s design and layout to ensure it complies with accessibility guidelines. Take into account aspects like clear navigation, legible fonts, and proper color contrast.

new website seo

Address accessibility issues to improve user experience

Additionally, provide alternative text for images, captions for videos, and transcripts for audio content to accommodate users with impairments. Furthermore, optimize your website for assistive technologies like screen readers, keyboard navigation, and voice commands.

Update your content and website regularly

The last two steps are why SEO is a long-running process. The first one, updating your content and website, is extremely important for SEO for new website. Since you are testing the waters to see what works and what not, you are going to make many changes. In later stages, you will still need to make regular updates to adjust to algorithm updates or website performance metrics.

As search engine algorithms evolve, it is important to keep your content fresh and relevant. By regularly publishing new and valuable content, you show search engines that your website is active and worthy of attention.

Additionally, analyze data from SEO analytics tools to gain insights into user behavior, keyword performance, and other relevant metrics. Use this information to identify areas for improvement and make data-driven decisions when updating your website.

Promote your website

Once your website is fully optimized, it is time to spread the word and draw attention from your target audience. There are many ways for you to go about this. You can choose to remain on the digital realm or take your marketing efforts offline. For the best results, you should go with both.

  • Start with social media, where you can share valuable content, engage with your audience, and drive traffic to your site.
  • Consider guest blogging on industry-related websites to establish your authority and gain exposure.
  • Actively participate in online communities and forums, providing helpful insights and including a link to your website in your signature.
  • Collaborate with influencers or bloggers in your niche who can showcase your website and endorse your offerings.
  • Harness the power of email marketing by building an opt-in subscriber list and sending regular newsletters or updates.
  • Utilize traditional marketing methods such as business cards and networking events to promote your website offline.

Final thoughts

SEO for new website is highly influential to the growth of said website. It serves as the foundation for improved search engine visibility, organic traffic growth, and enhanced online presence.

Effective SEO strategies such as optimizing site structure, creating quality content, and building authoritative backlinks can position your website for success in the competitive digital landscape. Moreover, promoting your website through various channels amplifies its reach and attracts targeted visitors.

Embracing SEO from the outset empowers your new website to connect with the right audience, and achieve its objectives in the ever-evolving online world.

Do you have a new website? And are you looking for some help with growing its visibility and rankings? Contact On Digitals to learn more about our comprehensive SEO services and let us help you in the quest to grow your brand.


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