The key question for any off page SEO practitioners is: How to get more backlinks for my website? Indeed, the importance of backlinks cannot be emphasized enough in improving site rankings. However, without a white hat backlink strategy, you are under the risk of getting a Google penalty. In this article, let’s learn about the most effective and guaranteed methods to get more backlinks.
The quantity and quality of backlinks or inbound links can make or break a day for any SEO practitioner, especially those who are tasked with off page optimization. It is because link building can directly make a site’s ranking jump or slump on Google search results pages. Let’s take a look at some obvious benefits from effective link building:
Boost website rankings
The purpose of a backlink is to direct users to a certain website. The more reputable a site is, the more desirable their backlinks are.
You can also think of a backlink as a vote of confidence toward the quality of a site. Sites with enough “votes” will earn a higher position on Google SERPs.
Facilitate the indexing process
Through inbound links, the Google bot will have an easier time to crawl the content on your page, thereby accelerating the indexing speed.
Increase referral traffic
Readers are inadvertently directed to your site once they click on the right backlink. In other words, there is no query or keyword involved, yet you can earn visitors. This is a good opportunity to increase referral traffic.
Before implementing a backlink strategy, you need to gather the most reliable and comprehensive data. The Ahrefs tool provides two ways to this end.
Competitor information has always been a rich and sought-after source of insights for SEO practitioners. To obtain the list of most relevant competitors, do a quick search on Google using your keywords, then jot down the first 10 names.
Next, open the Ahrefs tool, put those domains in and wait for the backlink analysis.
The results will show you what makes your competitors’ backlink strategy work, such as the number of backlinks and their DA (Domain Authority) scores, etc. Based on these factors, consider formulating your own strategy to counter theirs.
If your business operates in a niche market or takes up too little market share, consider looking for experts in the larger market.
Learning from gurus help you avoid costly traps and fatal flaws, including Google penalties for spamming and black hat practices.
Take us as an example. When placing backlinks about SEO, we don’t only target sites with SEO-only content but also those that offer comprehensive marketing information, such as social media, digital marketing, etc.
You can find these backlinks on the Outgoing Links → Linked Domains of Ahrefs.
Backlinks from different sources are more appreciated by Google. Let’s take a look at the pros, cons and step-by-step guide of 12 white hat practices for effective link building.
Social bookmarking is the action of bookmarking or sharing a link of a website on social networks. Each time of bookmarking or sharing is considered a backlink. This effective link building method helps your site get more visitors.
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Microblogging is the action of making short blog posts such as statuses to interact directly with the audience.
Look for microblogs with stable traffic and ask them to include your links. In this way, you can achieve the desired click-through rate.
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In this method, you will put the URLs in files for sharing before posting them somewhere on the Internet. These files must be in text formats such as .doc, .docx, .pdf, .ppt, etc. so that Google can crawl and index them. This is an effective method in increasing your site authority and identity.
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This practice requires websites that allow video posting such as Open-video.org, Vimeo.com, and Youtube. You can insert the URL in the description of the video.
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Here we target major social networking platforms with a huge number of users such as Facebook, Tumblr, Myspace, etc. These potentially abundant sources of traffic provide a big opportunity for SEO practitioners to conduct effective link building.
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This is one of the most popular types of backlinks today. However, to ensure the effectiveness, pay extra care to the quality of forums.
In addition, choose forums whose content are relevant to your site, as this minimizes the risk of being marked as spam by Google.
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Web 2.0 are websites that are established on self-publishing platforms. Most of them are free and often favored for link building practices thanks to their reputation and quality.
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Guest posting refers to the action of writing and publishing on websites that are not yours. In return, you will be allowed to include some URLs in the content that point back to your own site.
This method may or may not incur cost, depending on the site authority, the number of backlinks allowed, and your negotiation skills.
Obviously, try to do guest posting on pages with a high reputation. If you want to save cost, reciprocity may be the choice. In other words, exchange backlinks with relevant but not competing sites.
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In this method, you earn backlinks by inserting URLs in the comment section of sites from the same sector.
Blog commenting used to be on the priority list of many SEO practitioners thanks to its effectiveness and ease to implement, but it has lost its shine over time. However, it is still worth a try when applying to tier 2 PBN.
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Creating a profile on a Wiki site is also an effective way to build backlinks. Because this practice provides superior quality backlinks, it takes more effort to implement.
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In this method, you have to build links with pages that allow shortened links and 301 redirects to direct users to the target page.
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Almost every website with a .gov or .edu extension is under the management of the government or reputable organizations.
Therefore, these sites are highly rated by Google and links placed here also benefit. Compared to other practices, this can provide you with much higher quality links.
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With these 12 tactics, we hope you have found the best answer for the question: How to get high quality backlinks for my website without being marked as spam by Google? Done right and your off page SEO results will be guaranteed with an elevated site ranking.
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