The Newest Guide: How To Get Backlinks More Effectively

The Importance of Backlinks in SEO

For every SEO expert, the most common question is “how to get backlinks.” This is especially true for those handling off-page optimization, as the quantity and caliber of inbound connections, or backlinks, may make or break a day. The rationale for this is that link creation has the instant ability to raise or lower a website’s ranking on Google search results pages. Let’s look at the obvious benefits of effective link creation as well as how to get backlinks from trustworthy sites.

How to create an effective backlink strategy?

Boost website rankings

The purpose of a backlink is to direct users to a certain website. The more reputable a site is, the more desirable their backlinks are.

You can also think of a backlink as a vote of confidence toward the quality of a site. Sites with enough “votes” will earn a higher position on Google SERPs.

Facilitate the indexing process

Through inbound links, the Google bot will have an easier time to crawl the content on your page, thereby accelerating the indexing speed.

Increase referral traffic

Readers are inadvertently directed to your site once they click on the right backlink. In other words, there is no query or keyword involved, yet you can earn visitors. This is a good opportunity to increase referral traffic.

Use The Ahrefs Tool To Create Your Backlink Strategy

Before implementing a backlink strategy, you need to gather the most reliable and comprehensive data. The Ahrefs tool provides two ways to this end.

Competitor research

For SEO professionals, competitor data has long been a valuable and sought-after source of knowledge. Use your keywords to quickly search Google for the list of rivals who are most relevant to you. Write down the first ten names that come up.

Then, launch the Ahrefs tool, enter those domains, and watch as the backlink analysis is performed.

How to get the Ahrefs backlink checker right?

The results will show you what makes your competitors’ backlink strategy work, such as the number of backlinks and their DA (Domain Authority) scores, etc. Based on these factors, consider formulating your own strategy to counter theirs.

Expert advice 

If your business operates in a niche market or takes up too little market share, consider looking for experts in the larger market.

Gaining knowledge from experts may help you steer clear of expensive pitfalls and catastrophic errors, such as black hat and spammy Google penalties.

Consider us as a case study. We don’t just target websites with SEO-focused content when building backlinks regarding SEO; we also target websites that provide in-depth marketing knowledge on topics like social media, digital marketing, etc.

You can find these backlinks on the Outgoing Links → Linked Domains of Ahrefs.

The newest 12 tips on how to get backlinks 

Backlinks from different sources are more appreciated by Google. Let’s take a look at the pros, cons and step-by-step guide of 12 white hat practices for effective link building.

Social bookmarking

The practice of saving a webpage link to a social network or sharing it there is known as social bookmarking. Every bookmark or share is regarded as a backlink. Increased traffic to your website is a result of this efficient link-building strategy.

How to get good backlinks with social bookmarking

Pros

• Easy to create an account
• Increase Trust Flow
• Support building the backlink profile
• Accelerate Google’s indexing process

Cons

• Have little impact on site rankings
• Most are nofollow links

Implementation process

• Step 1: Create an account on a social bookmarking site
• Step 2: Go to the section “Submit link”, “Add link” or “Send message”
• Step 3: Provide necessary information such as keywords and description, then select the type and paste in the URL
• Step 4: Click save or submit

Microblogging

The practice of creating brief blog entries, like status updates, in order to communicate with readers directly is known as microblogging.

Seek out microblogs that have consistent readership and request that they post your links. You can attain the necessary click-through rate in this manner.

How to get backlinks for free by microblogging

Pros

• Easy to implement
• Increase Trust Flow
• Make the backlink profile more natural
• Support indexing

Cons

• Have little impact on site rankings

Implementation process

• Step 1: Set up an account
• Step 2: Write posts or tweets containing keywords, hashtags and add the URL

File sharing

In this method, you will put the URLs in files for sharing before posting them somewhere on the Internet. These files must be in text formats such as .doc, .docx, .pdf, .ppt, etc. so that Google can crawl and index them. This is an effective method in increasing your site authority and identity.

How to get backlinks for my website through file sharing

Pros

• Highly appreciated by Google
• Generate site traffic
• Reliable
• Natural
• Easy to build

Cons

• All are nofollow links, so they cannot help Google find your site

Implementation process 

• Step 1: Set up an account for posting the content
• Step 2: Copy the optimized content (with URLs) and paste it into Word, save it as PDF
• Step 3: Upload the file and optimize the file title

Video sharing

This practice requires websites that allow video posting such as Open-video.org, Vimeo.com, and Youtube. You can insert the URL in the description of the video.

How to get backlinks to your site through video sharing

Pros

• Create quality backlinks
• Increase site traffic
• Improve page authority

Cons

• Cannot set anchor text
• No impact in boosting keyword rankings
• Can only create nofollow links

Implementation process

• Step 1: Set up an account, build video content
• Step 2: Craft a keyword-optimized title and description
• Step 3: Insert the URL in the description

Social networking

Here we target major social networking platforms with a huge number of users such as Facebook, Tumblr, Myspace, etc. These potentially abundant sources of traffic provide a big opportunity for SEO practitioners to conduct effective link building.

How to get backlinks from high authority social networking sites

Pros

• Easy to create backlinks
• Effective in boosting traffic

Cons

• Have little impact on site rankings

Implementation process

• Step 1: Create an account on social network sites
• Step 2: Write an article and attach a URL
• Step 3: Post the article on social network sites, and remember to make it public

Forum linking

This is one of the most popular types of backlinks today. However, to ensure the effectiveness, pay extra care to the quality of forums.

In addition, choose forums whose content are relevant to your site, as this minimizes the risk of being marked as spam by Google.

How to build backlinks to your website through forums

Pros

• Backlinks can come in many different forms such as text, comments, signatures, etc.
• Easy to build
• Create a source of quality traffic
• Can actively create links on related topics

Cons

• Links are prone to be removed

Implementation process

• Step 1: Create an account on the targeted forum
• Step 2: Go to the section for posting
• Step 3: Make a post (and insert the URL in the anchor text)

Web 2.0

Websites built using self-publishing platforms are known as Web 2.0. Because of their high quality and repute, the majority of them are free and frequently used in link-building strategies.

How to get a stable backlink source using Web 2.0

Pros

• Most are dofollow links and in text formats
• Backlinks come from high DA sites
• Easy to build
• Boost Trust Flow, traffic, etc. for the site

Cons

• Require serious investment in content creation and optimization
• Links are prone to be removed if posted on foreign sites

Implementation process

• Step 1: Set up an account
• Step 2: Create content with the targeted URLs, images and optimize for keywords
• Step 3: Make a public post

Guest posting

Writing for and publishing on websites that are not your own is known as guest posting. You will be able to put some URLs pointing back to your own website in the material in exchange.

Depending on the site authority, the amount of backlinks permitted, and your negotiating prowess, this strategy might or might not be expensive.

Naturally, make an effort to guest post on well-known pages. Reciprocity can be the best option if you wish to cut costs. Put differently, trade backlinks with websites that are relevant but not rivals.

How to get high quality backlinks using guest posting

Pros

• Build quality and natural backlinks
• Create a large amount of traffic

Cons

• High dependency on the posting website
• Require more investment on content optimization

Implementation process

• Step 1: Research to find out websites with good indexes or relevant to your site
• Step 2: Contact the website admin to negotiate on guest posting and link building
• Step 3: Write an article that contain the URL without compromising the quality
• Step 4: Submit the article

Blog commenting

In this method, you earn backlinks by inserting URLs in the comment section of sites from the same sector.

Blog commenting used to be on the priority list of many SEO practitioners thanks to its effectiveness and ease to implement, but it has lost its shine over time. However, it is still worth a try when applying to tier 2 PBN.

How to get more backlinks from blog comments

Pros

• Easy to place links
• Can get high traffic from foreign sites

Cons

• Many blogs require articles to be reviewed before posting
• Links are prone to be removed

Implementation process

• Step 1: Search for blogs that allow comments with links
• Step 2: Access the target article and create a comment that contain the link
• Step 3: Post the comment in the public setting

Wiki sites

Creating a profile on a Wiki site is also an effective way to build backlinks. Because this practice provides superior quality backlinks, it takes more effort to implement.

How to get good backlinks from Wikipedia

Pros

• Create high quality backlink

Cons

• Hard to get approved
• Links are prone to be removed

Implementation process

• Step 1: Create an account
• Step 2: Go to the Create section
• Step 3: Create profile content containing the URL and publish it

301 redirect

To use this strategy, you must create links with pages that support 301 redirects and shortened URLs in order to send readers to the desired page.

How to use a 301 redirect to create a backlink

Pros

• Create links quickly, easily and without cost
• Can measure the number of direct visits

Cons

• Some of the links can redirect but transfer no “link juice”
• Links are still prone to be removed

Implementation process

• Step 1: Create an account
• Step 2: Use the URL shortener function
• Step 3: Share the link

Get more backlinks from .gov and .edu sites

Almost every website with a .gov or .edu extension is under the management of the government or reputable organizations.

Therefore, these sites are highly rated by Google and links placed here also benefit. Compared to other practices, this can provide you with much higher quality links.

How to get backlinks on .gov and .edu sites

Pros

• Create quality backlinks

Cons

• Links are prone to be removed as spammy links

Implementation process

• Step 1: Search for .gov and .edu sites that allow visitor posting
• Step 2: Create questions containing links pointing to your site
• Step 3: Submit your questions

Learn more: What makes high quality backlinks and what are their benefits?

Final Thoughts

We hope that after reading these 12 most recent strategies, you have the greatest response to the query: “How can I obtain high-quality backlinks for my website without Google labeling it as spam?” If off-page SEO is done correctly, you can be sure that your site will rank higher.

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