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18/02/2023
On Digitals
how to get backlinks

2023 Guide: How To Get More High Quality Backlinks


meta keywords là gì
 

The key question for any off page SEO practitioners is: How to get more backlinks for my website? Indeed, the importance of backlinks cannot be emphasized enough in improving site rankings. However, without a white hat backlink strategy, you are under the risk of getting a Google penalty. In this article, let’s learn about the most effective and guaranteed methods to get more backlinks.

 
 
Table of Contents show
1 The Importance of Backlinks in SEO
2 Use The Ahrefs Tool To Create Your Backlink Strategy
2.1 Competitor research
2.2 Expert advice
3 12 Practices to Get More Backlinks in 2023
3.1 Social bookmarking
3.2 Microblogging
3.3 File sharing
3.4 Video sharing
3.5 Social networking
3.6 Forum linking
3.7 Web 2.0
3.8 Guest posting
3.9 Blog commenting
3.10 Wiki sites
3.11 301 redirect
3.12 Get more backlinks from .gov and .edu sites
4 Final Thoughts
 

The Importance of Backlinks in SEO

The quantity and quality of backlinks or inbound links can make or break a day for any SEO practitioner, especially those who are tasked with off page optimization. It is because link building can directly make a site’s ranking jump or slump on Google search results pages. Let’s take a look at some obvious benefits from effective link building:


create backlink strategy
How to create an effective backlink strategy?

Boost website rankings

The purpose of a backlink is to direct users to a certain website. The more reputable a site is, the more desirable their backlinks are.

You can also think of a backlink as a vote of confidence toward the quality of a site. Sites with enough “votes” will earn a higher position on Google SERPs.

Facilitate the indexing process

Through inbound links, the Google bot will have an easier time to crawl the content on your page, thereby accelerating the indexing speed.

Increase referral traffic

Readers are inadvertently directed to your site once they click on the right backlink. In other words, there is no query or keyword involved, yet you can earn visitors. This is a good opportunity to increase referral traffic. 


Use The Ahrefs Tool To Create Your Backlink Strategy

Before implementing a backlink strategy, you need to gather the most reliable and comprehensive data. The Ahrefs tool provides two ways to this end.


Competitor research

Competitor information has always been a rich and sought-after source of insights for SEO practitioners. To obtain the list of most relevant competitors, do a quick search on Google using your keywords, then jot down the first 10 names.

Next, open the Ahrefs tool, put those domains in and wait for the backlink analysis.


how to get a backlink
How to get the Ahrefs backlink checker right?

The results will show you what makes your competitors’ backlink strategy work, such as the number of backlinks and their DA (Domain Authority) scores, etc. Based on these factors, consider formulating your own strategy to counter theirs.


Expert advice 

If your business operates in a niche market or takes up too little market share, consider looking for experts in the larger market.

Learning from gurus help you avoid costly traps and fatal flaws, including Google penalties for spamming and black hat practices.

Take us as an example. When placing backlinks about SEO, we don’t only target sites with SEO-only content but also those that offer comprehensive marketing information, such as social media, digital marketing, etc.

You can find these backlinks on the Outgoing Links → Linked Domains of Ahrefs.


12 Practices to Get More Backlinks in 2023

Backlinks from different sources are more appreciated by Google. Let’s take a look at the pros, cons and step-by-step guide of 12 white hat practices for effective link building.


Social bookmarking

Social bookmarking is the action of bookmarking or sharing a link of a website on social networks. Each time of bookmarking or sharing is considered a backlink. This effective link building method helps your site get more visitors.


how to get good backlinks
How to get good backlinks with social bookmarking

Pros

  • Easy to create an account
  • Increase Trust Flow
  • Support building the backlink profile
  • Accelerate Google's indexing process

Cons

  • Have little impact on site rankings
  • Most are nofollow links

Implementation process

  • Step 1: Create an account on a social bookmarking site
  • Step 2: Go to the section “Submit link”, “Add link” or “Send message”
  • Step 3: Provide necessary information such as keywords and description, then select the type and paste in the URL
  • Step 4: Click save or submit

Microblogging

Microblogging is the action of making short blog posts such as statuses to interact directly with the audience.

Look for microblogs with stable traffic and ask them to include your links. In this way, you can achieve the desired click-through rate. 


how to get backlinks for free
How to get backlinks for free by microblogging

Pros

  • Easy to implement
  • Increase Trust Flow
  • Make the backlink profile more natural
  • Support indexing

Cons

  • Have little impact on site rankings

Implementation process

  • Step 1: Set up an account
  • Step 2: Write posts or tweets containing keywords, hashtags and add the URL 

File sharing

In this method, you will put the URLs in files for sharing before posting them somewhere on the Internet. These files must be in text formats such as .doc, .docx, .pdf, .ppt, etc. so that Google can crawl and index them. This is an effective method in increasing your site authority and identity. 


how to get backlinks for my website
How to get backlinks for my website through file sharing

Pros

  • Highly appreciated by Google
  • Generate site traffic
  • Reliable
  • Natural
  • Easy to build

Cons

  • All are nofollow links, so they cannot help Google find your site

Implementation process 

  • Step 1: Set up an account for posting the content
  • Step 2: Copy the optimized content (with URLs) and paste it into Word, save it as PDF
  • Step 3: Upload the file and optimize the file title

Video sharing

This practice requires websites that allow video posting such as Open-video.org, Vimeo.com, and Youtube. You can insert the URL in the description of the video.


how to get backlinks to your site
How to get backlinks to your site through video sharing

Pros

  • Create quality backlinks
  • Increase site traffic
  • Improve page authority 

Cons

  • Cannot set anchor text
  • No impact in boosting keyword rankings
  • Can only create nofollow links 

Implementation process

  • Step 1: Set up an account, build video content
  • Step 2: Craft a keyword-optimized title and description
  • Step 3: Insert the URL in the description

Social networking

Here we target major social networking platforms with a huge number of users such as Facebook, Tumblr, Myspace, etc. These potentially abundant sources of traffic provide a big opportunity for SEO practitioners to conduct effective link building.


how to get backlinks from high authority sites
How to get backlinks from high authority social network sites

Pros

  • Easy to create backlinks
  • Effective in boosting traffic

Cons

  • Have little impact on site rankings 

Implementation process

  • Step 1: Create an account on social network sites
  • Step 2: Write an article and attach a URL
  • Step 3: Post the article on social network sites, and remember to make it public

Forum linking

This is one of the most popular types of backlinks today. However, to ensure the effectiveness, pay extra care to the quality of forums.

In addition, choose forums whose content are relevant to your site, as this minimizes the risk of being marked as spam by Google.


how to build backlinks to your website
How to build backlinks to your website through forums

Pros

  • Backlinks can come in many different forms such as text, comments, signatures, etc.
  • Easy to build
  • Create a source of quality traffic
  • Can actively create links on related topics

Cons

  • Links are prone to be removed

Implementation process

  • Step 1: Create an account on the targeted forum
  • Step 2: Go to the section for posting
  • Step 3: Make a post (and insert the URL in the anchor text)

Web 2.0

Web 2.0 are websites that are established on self-publishing platforms. Most of them are free and often favored for link building practices thanks to their reputation and quality. 


how to get a backlink source
How to get a stable backlink source using Web 2.0

Pros

  • Most are dofollow links and in text formats
  • Backlinks come from high DA sites
  • Easy to build
  • Boost Trust Flow, traffic, etc. for the site

Cons

  • Require serious investment in content creation and optimization
  • Links are prone to be removed if posted on foreign sites

Implementation process

  • Step 1: Set up an account
  • Step 2: Create content with the targeted URLs, images and optimize for keywords
  • Step 3: Make a public post

Guest posting

Guest posting refers to the action of writing and publishing on websites that are not yours. In return, you will be allowed to include some URLs in the content that point back to your own site.

This method may or may not incur cost, depending on the site authority, the number of backlinks allowed, and your negotiation skills.

Obviously, try to do guest posting on pages with a high reputation. If you want to save cost, reciprocity may be the choice. In other words, exchange backlinks with relevant but not competing sites.


how to get high quality backlinks
How to get high quality backlinks using guest posting

Pros

  • Build quality and natural backlinks
  • Create a large amount of traffic  

Cons

  • High dependency on the posting website
  • Require more investment on content optimization

Implementation process

  • Step 1: Research to find out websites with good indexes or relevant to your site
  • Step 2: Contact the website admin to negotiate on guest posting and link building
  • Step 3: Write an article that contain the URL without compromising the quality
  • Step 4: Submit the article

Blog commenting

In this method, you earn backlinks by inserting URLs in the comment section of sites from the same sector.

Blog commenting used to be on the priority list of many SEO practitioners thanks to its effectiveness and ease to implement, but it has lost its shine over time. However, it is still worth a try when applying to tier 2 PBN. 


how to get backlinks from blog comments
How to get more backlinks from blog comments

Pros

  • Easy to place links
  • Can get high traffic from foreign sites 

Cons

  • Many blogs require articles to be reviewed before posting
  • Links are prone to be removed 

Implementation process

  • Step 1: Search for blogs that allow comments with links
  • Step 2: Access the target article and create a comment that contain the link
  • Step 3: Post the comment in the public setting

Wiki sites

Creating a profile on a Wiki site is also an effective way to build backlinks. Because this practice provides superior quality backlinks, it takes more effort to implement.


how to get good backlinks for free
How to get good backlinks from Wikipedia

Pros

  • Create high quality backlink

Cons

  • Hard to get approved
  • Links are prone to be removed

Implementation process

  • Step 1: Create an account
  • Step 2: Go to the Create section
  • Step 3: Create profile content containing the URL and publish it

301 redirect

In this method, you have to build links with pages that allow shortened links and 301 redirects to direct users to the target page.


how to create a backlink
How to use a 301 redirect to create a backlink

Pros

  • Create links quickly, easily and without cost
  • Can measure the number of direct visits

Cons

  • Some of the links can redirect but transfer no “link juice”
  • Links are still prone to be removed

Implementation process

  • Step 1: Create an account
  • Step 2: Use the URL shortener function
  • Step 3: Share the link

Get more backlinks from .gov and .edu sites

Almost every website with a .gov or .edu extension is under the management of the government or reputable organizations.

Therefore, these sites are highly rated by Google and links placed here also benefit. Compared to other practices, this can provide you with much higher quality links.


how to get gov backlinks
How to get backlinks on .gov and .edu sites

Pros

  • Create quality backlinks

Cons

  • Links are prone to be removed as spammy links

Implementation process

  • Step 1: Search for .gov and .edu sites that allow visitor posting
  • Step 2: Create questions containing links pointing to your site
  • Step 3: Submit your questions

Final Thoughts

With these 12 tactics, we hope you have found the best answer for the question: How to get high quality backlinks for my website without being marked as spam by Google? Done right and your off page SEO results will be guaranteed with an elevated site ranking.

For the latest updates on Digital Marketing and SEO practices, visit On Digitals today. 

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