Leading Agency
in South East Asia












What are Seed Keywords? Guide to find and use them in SEO




In order to build an effective content strategy in SEO, help articles be indexed early, and increase website rankings (whether new or old), keyword research is an essential stage.

The process of researching and finding a seed keyword is the first step that affects the keyword research process. So what exactly are Seed Keywords? What is the impact of SEO, and what is the most effective way to find it?

Understanding Seed keywords

SEO (search engine optimization) and Digital Marketing strategies start with Seed Keywords. These keywords serve as the fundamental building blocks for more in-depth keyword research.

Typically, seed keywords are general, broad terms that summarize the main idea behind a product, service, etc

seed keyword presents for short-tail keywords

Seed Keyword presents for short-tail keywords that describe a topic broadly

In the context of SEO, seed keywords are used to identify related long-tail keywords, which are more specific phrases that potential customers might use when searching online.

For instance, a seed keyword like “shoes” can lead to more detailed search terms such as “running shoes for men” or “best shoes for flat feet.” Through the research volume, competition, and relevance of the related keywords, marketers can create targeted content that meets the needs of their audience and improves their chances of ranking higher in SERPs.

The crucial role of Seed Keywords in Keyword Research

Seed Keywords are crucial for keyword research because they lay the groundwork for discovering a comprehensive and effective set of medium- and long-tail keywords.

These medium- and long-tail keywords are often less competitive and more targeted, leading to high conversion rates as they align closely with the search intent of users.

the role of seed keyword in research keyword

The role of Seed Keyword in research keyword process

Furthermore, Seed Keywords are important for developing topic clusters, which are necessary for organizing and developing content strategies. A central pillar page that provides a general overview of a key topic is the focal point of a topic cluster, which is reinforced by cluster content sites that go into greater detail on relevant subtopics.

Guideline: 5 Ways to find Seed Keywords

To support the process of researching and finding suitable Seed Keywords for the topic on your website. Let On Digitals introduce to you five simple, fast, and accurate ways to find Seed Keywords.

Keyword Planner

Using Google Keyword Planner to find seed keywords is a straightforward and effective process. First, access Google Keyword Planner through your Google Ads account. Once you’re in, navigate to the “Discover new keywords” section. Here, you can input broad terms or phrases related to your niche.

Google Keyword Planner will then generate a list of related keywords, complete with important metrics such as average monthly searches, competition level, and bid estimates. This data helps you identify which keywords have high search volumes and manageable competition.

keyword planner aids to find seed keyword

Keyword Planner aids to find Seed Keywords

By analyzing these suggestions, you can pinpoint the most relevant and impactful seed keywords for your SEO strategy. This tool not only saves time but also ensures your keyword choices are backed by solid data.

Google Search Console

Using Google Search Console not only allows you to know your website’s keyword rankings but also your competitors’ websites.

Login to your GSG account and select the property for which you want to analyze keywords. Navigate to the “Performance” report, and then click “Search Results”, where you’ll find data on search queries that have led users to your site.

google search console helps to find seed keywords

Google Search Console is another helpful tool to find Seed Keywords

An abundance of data is included in this report, such as the keywords your website is currently ranking for, as well as information on impressions, clicks, and average position in search results.

By examining these queries, you can identify which keywords are driving traffic and which have potential to become effective Seed Keywords.

Using tools

Thanks to the support of paid Seed Keywords search engines such as Ahrefs, Semrush, Moz, etc., they will provide complete information such as search volume, keyword difficulty, and related keyword strings.

To be able to research and build sets of Seed Keywords professionally. Please refer to and choose companies that provide reputable SEO services, ensuring that you achieve the expected results.

Your competitors

A tactical method for finding a worthwhile Seed Keyword for your SEO strategy is competitor research. You can find chances to target related terms and take a portion of their traffic by looking at the keywords that your rivals are ranking for.

Google’s SERPs

Start by typing general terms or phrases associated with your sector or specialty into Google. Observe the autocomplete recommendations that show up in the search field as you write your question. These recommendations, which are based on widely used searches associated with your original query, can offer insightful information about possible seed keywords.

look at the ppa section to discover seed keywords

Look at the PPA section to discover Seed Keywords

The “Searches related to” section at the bottom of the page displays the search results. Here are some more keyword possibilities that Google suggests based on your initial query: You can find long-tail variations and niche-specific terms with the aid of these linked searches that might not have been obvious at first.

Keep an eye out for the “People also ask” area, which includes frequently asked questions about your search term. These inquiries frequently include insightful seed keywords that speak to the passions and anxieties of your intended audience.


Should I use multiple Seed Keywords?

Definitely, using multiple seed keywords can be beneficial for several reasons:

  • Helps you draw in a more varied audience by enabling you to cover a larger range of search phrases.
  • Aids in the identification of several long-tail keywords that are useful for your content strategy.
  • Having a variety of Seed Keywords helps you better understand your industry’s behavior and how your area’s competitors are analyzed.

Note: It is necessary to ensure that the keywords are related to the content to be deployed. 

How to optimize Seed Keywords?

To effectively optimize Seed Keywords, you can refer to some of the following ways:

  • Optimize Seed Keyword in the title, description, and article content.
  • Increase article or website rankings by searching for long-tail keywords related to Seed Keywords.
  • Take advantage of the tools introduced above, such as Ahrefs, Semrush, etc., to research and build Seed Keywords that are popular in the industry you are implementing.

Final thoughts

Mastering the art of finding and choosing Seed Keywords is fundamental to a successful SEO strategy. Hopefully, the tips for finding Seed Keywords that On Digitals shares will help you succeed in the process of conducting research.

On Digitals is a company providing comprehensive SEO service solutions. Please contact us immediately to receive detailed advice and help deploy content on the website successfully and achieve good rankings.

Back to list

Read more

    NEED HELP with digital growth?
    Tell us about your business challenge and let's discuss together