Pinterest SEO: 14 tips to draw more website traffic

Unlocking the power of visual discovery, Pinterest SEO is a unique strategy that involves optimizing your content for search on the platform. By strategically using keywords, descriptions, and pins, businesses can increase their visibility and reach on Pinterest. With its highly engaged and loyal user base, mastering Pinterest SEO can lead to valuable traffic and conversions for your brand.

What is Pinterest SEO?

Pinterest SEO refers to the practice of optimizing your content, such as pins and boards, on the Pinterest platform to increase its visibility and reach in search results. This involves using keywords, descriptions, and other optimization techniques to improve your content’s ranking in Pinterest’s search algorithm.

Mastering Pinterest SEO can drive more traffic and engagement to businesses’ profiles, ultimately leading to increased brand awareness and conversions.

What is Pinterest SEO?

How does SEO on Pinterest run?

SEO on Pinterest involves optimizing your Pinterest account and content to appear at the top of Pinterest search results. Here are some steps you can take to optimize your SEO Pinterest:

1. Optimize your profile: Your Pinterest profile should have a clear description of your business or blog, a profile picture, and a link to your website. Use keywords related to your niche in your profile description.
2. Create boards with keyword-rich titles: Create boards related to your niche and use keyword-rich titles for them. This will help Pinterest understand what your boards are about and improve your chances of appearing in relevant search results.
3. Optimize your pins: Use high-quality images and add relevant descriptions and titles to your pins. Include keywords in your descriptions to help your pins appear in relevant search results.
4. Use hashtags: Hashtags can help your pins appear in Pinterest search results. Use relevant hashtags in your pin descriptions to increase your reach.
5. Pin consistently: Pinning regularly can help improve your Pinterest SEO. Pin new content regularly and repin old content to keep it fresh.
6. Engage with other users: Engage with other Pinterest users by commenting on their pins and boards. This can help increase your visibility on Pinterest.

By following these steps, you can improve your Pinterest SEO and increase your visibility on the platform.

How Pinterest SEO works

14 tips to skyrocket traffic

Create a business account right away

Here are the steps to create a business account and optimize it for Pinterest SEO:

1. Go to www.pinterest.com/business/create/.
2. Select your business type: Choose the appropriate option from “Professional,” “Public Figure,” “Media,” or “Brand.”
3. Fill in your business information: Enter your email address, business name, and choose a password for your account.
4. Describe your business: Add a description of your business, including what you do and what you offer. Use keywords related to your niche in your description to improve your visibility in Pinterest search results.
5. Add your website: Enter the URL of your website. This will allow you to track your website’s performance on Pinterest. Make sure to verify your website with Pinterest to access additional analytics and optimization features.
6. Choose your language and location: Select your preferred language and location.
7. Agree to the terms of service and click “Create Account.”
8. Set up your profile.

Produce and publish engaging material of high quality

Pinterest SEO can be great for driving traffic to your website and improving your visibility. To produce and publish engaging material of high quality on Pinterest, here are some tips:

1. Create eye-catching graphics: Eye-catching graphics can easily grab the attention of users as they scroll through their feeds. Use high-quality images, bright colors, and clear fonts to create graphics that stand out.
2. Use keywords in your descriptions: Keywords in your descriptions will help users find your content. Use relevant keywords in your board titles, pin descriptions, and image filenames.
3. Optimize your boards: Organize your pins into boards that are easy to navigate and relevant to your niche. Use keywords in your board titles and descriptions to help users find your content.
4. Pin regularly: Pinterest rewards users who pin regularly by showing their content to more people. Aim to pin at least once a day to keep your account active and engaged.
5. Connect with your followers: Respond to comments and messages and share other users’ content.
6. Use Rich Pins: Rich Pins provide more information about your content, making it more beneficial for Pinterest SEO. Use Rich Pins for products, recipes, and articles to make your content more appealing.
7. Promote your content: Promote your Pinterest account and your pins on your website and other social media platforms to drive more traffic.

To determine what people want to see, use guided search

Guided Search is a great tool on Pinterest for finding out what people want to see and improving your Pinterest SEO. Here are some tips for using Guided Search on Pinterest:

1. Start with a broad keyword: Type in a broad keyword related to your niche into the search bar. For example, if you are a fashion blogger, you might start with the keyword “fashion.”
2. Scroll down to the guided search bar: Once you have entered your keyword, scroll down to the guided search bar below the search results. This bar shows related keywords that users are searching for.
3. Narrow down your search: Click on one of the related keywords in the guided search bar to narrow down your search results. For example, if you clicked on “summer fashion,” your search results would be more specific to that topic.
4. Look for popular keywords: As you are scrolling through your search results, pay attention to the keywords that are highlighted in bold. These are popular keywords that other users are searching for, and they can give you a good idea of what people want to see.
5. Use these keywords in your content: Once you have identified popular keywords related to your niche, use them in your content to improve your Pinterest SEO.

Choose high quality posts for Pinterest

Conduct keyword research

Conducting keyword research is an important aspect of improving your Pinterest SEO. It involves finding the most popular keywords relevant to your niche that users are searching for on the platform. You can use tools like Pinterest’s Guided Search, the Pinterest Trends tool, and third-party keyword research tools to identify relevant keywords. 

Once you have a list of relevant keywords, you can use them in your pin descriptions, board titles, and image filenames to make your content more visible.

For pins and boards, create keyword-rich descriptions

Creating keyword-rich descriptions for your pins and boards is crucial for Pinterest SEO. It helps users find your content when they search for relevant keywords on the platform. Pin descriptions of your content should be clear and concise with relevant keywords included. 

For board titles and descriptions, use keywords that are specific to the board’s theme and that users are searching for. This will help your boards appear in search results and attract more followers to your account.

Feel free to use hashtags

Using hashtags for Pinterest SEO can attract more followers to your account. Hashtags help users discover your content when they search for specific topics or keywords related to your pins. 

When creating pins, include relevant hashtags in your pin descriptions to make them more searchable. You can also use hashtags in your board descriptions to help users find your boards when they search for specific topics.

Tag your website with Pinterest

Tagging your website with Pinterest is an important step of Pinterest SEO. The Pinterest tag on your website can help track the performance of your pins and boards, measure conversions, and optimize your content for search.

The Pinterest tag allows you to track website activity, such as clicks, saves, and purchases, so you can see how users are interacting with your content. It also provides valuable data that you can use to improve your Pinterest SEO or marketing strategy and make data-driven decisions.

Incorporate Pinterest into your website

Add the Pinterest “Save” button to images on your site

Adding the Pinterest “Save” button to images on your website with Pinterest’s developer tools. can make it easier for users to save and share your content on Pinterest. When users click the “Save” button, it creates a pin with the image and a link back to your website. This can be incredible for increasing your visibility on Pinterest and attracting more traffic to your site.

Use Rich Pins

Rich Pins are a type of pin that provides more information about your content, such as pricing, availability, and ingredients, which can be good for Pinterest SEO. They are designed to provide a better user experience and make it easier for users to engage with your content on Pinterest.

To use Rich Pins, you will need to add meta tags to your website that provide the additional information. Once the tags are added, Pinterest will automatically pull the information and display it on your pins.

Use best practices when formatting images for pins

When formatting images for pins, following best practices ensures that your pins look great and are optimized for search. This includes using high-quality images, creating vertical images with a 2:3 aspect ratio, adding text overlays to provide context, and using relevant keywords in your image filenames and alt tags.

Study your analytics

Much like regular SEO, studying your analytics is an important part of Pinterest SEO. You can identify which pins are performing well, which boards are getting the most engagement, and what keywords are driving the most traffic to your account. You can use this information to optimize your content, create more of what is working, and improve your overall Pinterest strategy.

Using Pinterest ads

Using Pinterest ads can be a great way to increase your visibility on the platform and attract more traffic to your website. Pinterest offers a variety of ad formats, including Promoted Pins, Promoted Video Pins, and Carousel Pins. 

You can target your ads based on factors such as interests, keywords, and demographics, and track the performance of your ads using the platform’s ad analytics. By using Pinterest ads, you can reach a wider audience and improve your overall Pinterest SEO efforts.

Pin frequently to maintain your progress

Creating Pinterst videos pins

Creating Pinterest video pins is a great way to engage users and increase your visibility on the platform. Video pins are similar to regular pins but feature a video instead of an image.

When creating video pins, use high-quality videos that are optimized for Pinterest’s dimensions with a clear and concise description alongside relevant keywords. By creating video pins, you can provide a more engaging experience for users, a significant factor of Pinterest SEO.

Pin frequently

Pinning frequently is important for improving your visibility on Pinterest and attracting more followers to your account. Make sure to find a sweet spot between quality and quantity, so focus on creating high-quality pins that are optimized for search and relevance. By pinning frequently and consistently, you can build a strong presence on the platform, a tremendous step in a good Pinterest SEO campaign.

Is Pinterest useful to the SEO of your website?

Yes, Pinterest can be a valuable tool for improving the SEO of your website, as you can increase the visibility of your content and attract more traffic to your site. Pinterest allows users to save and share content in the form of pins, which can include images, videos, and links to websites.

Creating high-quality pins that are optimized for search and relevance can increase your visibility on the platform and drive more traffic to your site. Additionally, by using Pinterest’s analytics tools, you can track the performance of your pins and boards, identify what is working and what is not, and make data-driven decisions to improve your overall Pinterest marketing strategy.

Related insights: How to optimize your web pages for featured snippets.

Pinterest has a connection to SEO

Final Thoughts

Pinterest can be a powerful tool for improving the SEO of your website. You can increase your visibility on the platform and attract more traffic to your site by optimizing your pins and boards for search and relevance, using rich pins, studying your analytics, using Pinterest ads, and creating video pins.

Pinterest offers a unique opportunity to showcase your brand, reach a wider audience, and drive more traffic to your website. By incorporating Pinterest into your SEO strategy, you can take advantage of all the benefits that this platform has to offer.

Do you need help with some aspects of your SEO campaigns or are you finding professionals for your next one? SEO services of On Digitals is what you are looking for. Contact On Digitals to learn more about our services and let’s get started on your next campaign.