Vietnam, a vibrant hub of digital innovation, is experiencing a digital marketing revolution. As we traverse through 2023, it is clear that the digital landscape is the driving force behind a marketing strategy. Let On Digitals help you look through the most successful digital marketing strategies for Vietnam and how they play a part in the current landscape.
For businesses and marketers, understanding the current digital landscape is paramount in entering a market. With an increasingly connected population and a booming e-commerce scene, Vietnam presents a ripe opportunity for marketers to reach and engage with a dynamic audience. Furthermore, seeing how they can fit into the bigger picture will allow businesses to implement the right digital marketing strategies for Vietnam.
Vietnam, with a population of 98.53 million in 2023, is experiencing a digital revolution like never before. The country’s digital landscape is evolving rapidly, driven by internet adoption, mobile connectivity, and social media usage.
In a span of just three years, from January 2020 to the beginning of 2023, the number of internet users in Vietnam skyrocketed from 67.6 million to 77.93 million with an average time of 6 hours per day.
This remarkable growth signifies a voracious appetite for all things digital among the Vietnamese population. From consuming captivating content to utilizing online services and actively participating in the thriving e-commerce scene, Vietnam is wholeheartedly embracing their new era.
Much like the rest of the world, mobile devices have also begun their takeover in Vietnam. As of early 2023, the country boasted an astonishing 161.6 million cellular mobile connections with 95% of users accessing the Internet through mobile devices.
This trend underscores the pivotal role of mobile devices in the daily lives of the Vietnamese people. These devices bridge the gap between individuals and the digital world, facilitating seamless access to information and services.
The realm of social media is experiencing a renaissance of its own in Vietnam. In January 2023, an astounding 70 million individuals in the country actively engaged with various social media platforms.
This impressive figure not only highlights the vast influence of social networks but also showcases the Vietnamese population’s digital preferences. These platforms have evolved into lively hubs for communication, interaction, and content sharing, revolutionizing how Vietnamese people engage with the world in this exhilarating digital age.
Beyond the numbers, this digital transformation signifies a profound shift in the way Vietnamese people interact with technology and information. With a rapidly expanding internet user base, profound mobile connectivity, and a thriving social media scene, Vietnam is poised to become a dynamic hub for digital innovation and a gold mine of marketing opportunities.
Now, let’s get to the heart of the matter – digital marketing strategies for Vietnam for the following year. From what we know about consumers, brands can utilize this to their advantages.
The following are digital marketing strategies that are recommended in Vietnam, designed to pave the way for your brand’s triumphant entry into Vietnam.
Ever since the COVID-19 pandemic and the subsequent lockdowns, the shopping landscape has been turned upside down. As physical locations became unavailable, online shopping emerged as the lifeline for consumers adhering to safety measures.
This digital shopping boom has ushered in a remarkable trend: live shopping through livestreams. These platforms have redefined the shopping experience by offering real-time interaction, expediting the purchasing process, fostering customer loyalty, and strengthening trust between consumers and brands.
As a consequence, an increasing number of businesses are embracing the live shopping phenomenon. Thanks to social media giants like Facebook and TikTok, companies are harnessing the potential of live shopping to engage audiences. Even prominent e-commerce platforms such as LAZADA and Shopee have jumped into the fray with their own live shopping features—LazLive and ShopeeLive, respectively.
If you want to thrive in the digital realm, it is high time to pivot toward live shopping. Simplify the overall buyer’s journey for your customers and observe as brand loyalty and consumer confidence soar to new heights. The future of shopping has arrived, and it is happening live.
People are generally drawn towards things that evoke a sense of familiarity. Closing the gap between businesses and consumers can be the key to success. There are multiple methods for brands to do so, and they all begin with content.
To put it simply, companies can foster a healthy relationship with consumers by shrugging off the corporate look and putting on something more casual. This includes their brand voice, style, promotional or informative content, or even a mascot to go above and beyond.
Few things can be as endearing as a character with relatable yet unique character traits. Duolingo, the popular language learning app, understands the assignment perfectly.
They have been taking Vietnam and the world by storm with the adorable (but menacing) green owl. Their marketing approach revolves around the use of viral memes and engaging TikTok videos to captivate users and elevate the appeal of their product.
From the case of Duolingo, harnessing the influence of characters has proven to be exceptionally effective. These characters can effortlessly weave themselves into the fabric of daily life. As a result, they can become indispensable tools for promotional campaigns. This method is the perfect fusion of adorable aesthetics and genuine connection, a winning formula that is hard to match.
Historically speaking, Vietnamese have deeply rooted community values upheld by locals for thousands of years. To enhance the effectiveness of their campaigns, businesses can showcase these cultural traits. Since these values are extremely prevalent in the country, they can resonate with an equally wide customer base.
With the campaign “bring Mom money,” Honda seamlessly integrated their brand identity into the Tet holiday ambiance. Moreover, they managed to relate with those currently living away from their hometowns, signifying their understanding of familial values in Vietnamese culture.With the help of a widely beloved local artist, the song and video were astounding successes.
Embracing the profound sense of community in Vietnamese culture allows brands to create memorable campaigns and improve customer sentiment toward them.
Vietnam’s social media landscape is teeming with influencers of all sizes. Depending on the scale and objectives of a business, businesses may choose from mega, macro, micro, or nano influencers.
The smaller-scale influencers have engagement rates, all while demanding a fraction of the cost compared to their mega-influencer counterparts. Meanwhile, celebrities and Key Opinion Leaders (KOLs) excel at building brand presence and awareness, thanks to their large following.
With that being said, identifying the perfect influencers is a momentous task. Their following is only one part of the equation. To judge their compatibility with a business, their public image and content style will need to be taken into consideration.
If your aim is to forge authentic connections with consumers, the power of influencers can be your ticket to success.
We hope that these digital marketing strategies for Vietnam have offered you a closer look at the country’s market. Vietnamese consumers are spoiled for choice, and businesses need to be absolutely outstanding to succeed.
On Digitals will be your number one ally on the journey to explore the Vietnamese market. With a track record of successful collaborations with domestic and international partners, we specialize in crafting customized marketing strategies according to your business objectives. Reach out today to learn more about our SEO, social media, and KOL marketing services.
