POSM Services
Present The Best of Your Brand to Consumers
POSM, or Point of Sale Materials, is a necessity for modern brands to capture the attention of consumers in the busy and competitive market. This extends to both Vietnamese and global markets as consumers everywhere are being presented with very diverse options. To help businesses elevate the presentation of their products and services, On Digitals offer our POSM services tailored to the target customer demographic and branding of our clients.
Posters, banners, shelf talkers, gift packages, and more
are the usual suspects in the POSM field, increasing brand recognition
and encouraging consumers to make purchase decisions.
In due time and in conjunction with other marketing methods, effective POSM strategies can translate to sales and revenue.
Contact On Digitals today to learn more about our POSM service package and how we can help your products and services become more attractive to consumers.
WHICH
Point of Sale Materials
do On Digitals offer?
Display Stands/Islands
Dump Bins
Counter Display Units (CDUs)
End-Cap Displays
Sidekick Displays
Testers
Booths
Floor Graphics
Shelf Talkers/Dangler/Wobbler/
Posters and Banners/Leaflet
WHY
should businesses collaborate with
On Digitals for POSM services?
1.Appealing
At On Digitals, visual allure takes center stage in our campaigns. Our creative team crafts POSM materials that not only grab instant attention but also leave a long-lasting impression. Combining visually appealing elements and catchy messages, our materials can be the best wingman for your products.
2.Strategic
Aesthetics are only half of what our POSM services are about, because we know it is the results that count. Our experts employ data-driven strategies to place your materials where they matter most and decide which type of materials you can benefit from. Knowledge about customer behaviors and retail trends goes a long way, and that is exactly what we obtain through extensive market research to drive engagement and boost sales for our clients.
3.Brand Consistent
We want to protect and highlight your brand’s most valuable asset, its identity. On Digitals ensures that every piece of POSM material aligns seamlessly with your brand guidelines, delivering a unified message across all touchpoints. The result? A stronger, more recognizable brand presence that is instantly recognizable on the crowded market.
4.Tech-driven
In the age where digital marketing takes over, keeping up with the times is key. We combine traditional expertise with cutting-edge technology to integrate digital elements such as animations or QR code integration into various POSM formats. This will not only allow for more dynamic promotional content but also shine the spotlight on the brand.
5.Environmentally Friendly
Our environment requires the best efforts to reduce pollution, and our POSM services can contribute to this good cause. We collaborate with the manufacturers that source organic, eco-friendly, sustainable, and recyclable materials for POSM products. Working with us allows our clients to play a part in the greater good and establish a better image on the market.
HOW
does a POSM campaign
from On Digitals go?
ON DIGITALS APPROACH
Check out all the steps we take to produce the most engaging creative design products.
Step 1
Research
We begin by analyzing your target audience, market trends, and competitors to identify the most effective POSM strategies. This step ensures we tailor our solutions to meet your business objectives and branding scheme because these point of sale materials are essentially the representatives of your brand at major spots like supermarkets, shopping malls, and fairs.
Step 2
Conceptualize
Using the newly obtained insights, we will roll up our sleeves and start brainstorming ideas for the best POSM for our client’s brand. We will take note of three factors specifically:
- Format: There are quite a few POSM formats to choose from to really capture the attention of consumers. With knowledge about the customer behaviors of your target market, we will
- Placement: We strategize the optimal locations for your POSM materials, focusing on high-traffic areas and key customer touchpoints to maximize visibility and influence purchasing decisions.
- Design: Our creative team crafts visually compelling layouts, blending your brand’s identity with innovative concepts. Each design is tailored to captivate attention and enhance the customer experience.
- Content: We develop concise, impactful messaging that resonates with your target audience. With product highlights, promotional offers, or branding messages, the content is designed to inform and persuade effectively. This comprehensive approach ensures your POSM materials not only look great but also deliver results where it matters most.
Step 3
Design and Manufacture
Using cutting-edge tools and premium materials, we create custom POSM solutions. Every element, from banners to display stands, is designed with precision and manufactured to the highest quality standards. We also pay close attention to the eco-friendliness of our materials, playing a part in maintaining sustainability in marketing.
Step 4
Implement
Our team ensures seamless installation and placement of your POSM materials, prioritizing optimal visibility and compliance with store layouts and guidelines. POSM campaigns can be deployed in many ways, either in supermarkets or retail stores or incorporated into gift baskets and promotional materials.
Step 5
Report
Post-implementation, we provide detailed performance reports including online awareness metrics, sales generated, and more. These insights help assess the campaign’s effectiveness and guide future improvements to the strategy.
FAQ
about POSM services
What are the typical turnaround times and costs?
How do you measure the success of a POSM campaign?
Are the materials sustainable or eco-friendly?
Do you offer support after the installation?
Introduce your products to the public with On Digitals
On Digitals’ POSM services can help businesses bring your products closer than ever to your target customers. Putting your brand and products on display in diverse ways can encourage your consumers to make purchase decisions.
Contact On Digitals today to get a quote from us and see how we can help you close the gap between your brand and the consumers.
EXPLORE
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