Social Posts
Bossen Project - On Digitals
Made by pet lovers, for fellow pet lovers, Bossen proves to be a premier provider of veterinary-grade healthcare and nutritional products for pets in Vietnam. Catering to a growing community of discerning pet owners, the brand offers a specialized range of supplements and topical treatments designed for dogs and cats. With a commitment to quality and clinical efficacy, Bossen Vietnam is a formidable frontrunner in the busy sector of pet care in Vietnam.
INDUSTRY TYPE:
FMCGSCOPE OF WORKS:
Results
145%
Growth In Social Media Engagement
4.2x
ROAS On Retail Product Advertising Campaigns
28%
Reduction In Cost Per Lead
3,500+
New Targeted Followers
The Problem
Bossen had the products and the clinical credibility. What they lacked was a digital presence that could translate that expertise into genuine engagement, the kind that turns a scroll into a sale, and a pet owner into a loyal customer.
Why It Mattered
Vietnam’s pet care market is growing fast, and so is the competition. A brand that couldn’t communicate its authority online risked being drowned out by louder, if less rigorous, alternatives.
Our Approach
Making Expertise Entertaining
In pet healthcare, trust is everything, but trust alone doesn’t stop the scroll. We took over Bossen’s art direction and content creation, shifting from sterile product shots toward expert-led storytelling with a healthy dose of humor about the bond between pets and their owners. The result was content that felt authoritative and warm in equal measure.
Reaching the Right Rooms
We ran distinct advertising strategies for two very different audiences — B2B partners like veterinary clinics and pet shops, and B2C pet owners seeking premium care. By targeting high-intent users — those already interested in pet health, veterinary medicine, and premium nutrition — we kept spend focused and results meaningful, achieving a 4.2x ROAS across retail campaigns.
The Takeaway
Bossen didn’t need to choose between being credible and being likeable. The moment their content started doing both at once, their audience, and their numbers, responded.
NEED HELP
with digital growth?
Tell us about your business challenge and let’s discuss together