Corteva Project - On Digitals
Corteva Agriscience is a global leader in the agricultural sector, dedicated to enriching the lives of both those who produce and those who consume. In Vietnam, Corteva operates with a mission to provide integrated solutions including high-quality seeds and advanced crop protection products like fungicides and herbicides, aiding the development of one of the most exciting agriculture markets in the world.
INDUSTRY TYPE:
RetailSCOPE OF WORKS:
Early Results
25
Top 20 Keywords
+12%
Organic Traffic
+40%
Search Impressions
+10%
Average Session Duration In Blog Pages
The Problem
Corteva’s products were well-known, but their website wasn’t winning the search results that mattered. Third-party retailers selling Corteva products were dominating the SERPs, pushing the brand down its own rankings and cutting off direct engagement with farmers and distributors.
Our Approach
Rebuilding the Technical Foundation
We resolved 90+ technical errors and reduced average page load time by 40% through image compression and code minification, essential for farmers the digital content on 4G connections in areas without wide coverage.
Owning Solution-Oriented Search
Rather than targeting branded terms already dominated by retailers, we mapped 150 high-value keywords around the problems farmers actually search for — rice blast disease, herbicide selection, crop yield improvement. This repositioned Corteva as an educational authority, not just a product vendor.
Content Built for the Field
We developed a dedicated “Kiến Thức Nhà Nông” (Knowledge for Farmers) content hub, publishing practical guides addressing real agricultural pain points. The hub now averages 10% longer session durations than the rest of the site, signaling genuine reader engagement.
The Takeaway
When retailers outrank the brand on its own products, the answer isn’t to fight over the same terms, it’s to own the conversation happening one step earlier, where buyers are still looking for answers
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