Dệt Toàn Thịnh Project - On Digitals
Dệt Toàn Thịnh is a pioneer in Vietnam’s textile industry with over 20 years of experience in textile and weaving, particularly elastic threads. Known for their precision and reliability, the brand has successfully expanded its footprint from local workshops to international markets, supplying global giants like Walmart and Target. Their commitment to international quality standards has made them a trusted partner for businesses seeking durable and flexible textile solutions.
INDUSTRY TYPE:
ManufacturingSCOPE OF WORKS:
Results
95%
Increase In Total Organic Traffic
25%
Keywords in Top 3
50%
Keywords in Top 10
35%
Growth In Monthly Qualified Leads
15%
Reduction In Bounce Rate
The Problem
Despite their reputation, their website wasn’t working for them. It lacked visibility for the high-intent search terms that serious B2B buyers actually use. Procurement officers were searching for elastic thread suppliers online only to find competitors instead.
Why It Mattered
The textile industry was shifting toward online sourcing. Without a strong digital presence, even a 20-year reputation wouldn’t be enough to compete for the next generation of buyers.
Our Approach
Targeting the Right Traffic
We mapped out 80+ procurement-stage keywords, terms like “dệt dây thun” and “thun dệt thoi”, filtering out informational searches to ensure every visitor arriving from organic search was a potential buyer, not a casual browser.
Technical Foundations
We audited and resolved over 120 technical errors across the site, rebuilt the information architecture, and reduced average page load time from 6.2s to under 2s, critical given that most procurement officers now source suppliers on mobile devices.
Content That Builds Trust
We published 5 to 8 long-form articles and guides per month, targeting industry pain points across every stage of the buying journey. Within four months, the site had accumulated over 30 indexed content pieces, establishing it as a credible resource in the eyes of both buyers and Google.
The Takeaway
Dệt Toàn Thịnh didn’t have a credibility problem, it’s visibility. Once their website started speaking the language of their buyers, the results followed quickly.
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