Dua Kelinci Project - On Digitals
Every snack story starts with a satisfying crunch, and for Dua Kelinci, that crunch has been echoing since 1972. But when it came to capturing the hearts (and stomachs) of the Gen Z and Millennial crowd for two of their star products, TosTos and Deka, they knew they needed more than just great taste. They needed a digital presence that was as “extra” as their flavors.
On Digitals stepped into the kitchen to cook up a social media strategy that would make these brands the ultimate “snack-talk” of the town.
INDUSTRY TYPE:
FMCGSCOPE OF WORKS:
Results
145%
Surge in Total Engagement
2.5
Million+ Impressions
35%
Follower Growth on Facebook pages
Making Waves on Social Media
TosTos is all about those big, bold tortilla chips, we created high-energy social posts that resonated with the “always-on” generation. From vibrant Facebook posts showcasing the perfect dip to interactive “this or that” stories, we made sure TosTos is a must-have for any and all snack lovers. We even leveraged the massive hype of their BOYNEXTDOOR collaboration to let the public know that TosTos is all about “The Action.”
On the other hand, Deka required a “sweeter” approach. Known for its wafer rolls and crepes, Deka is the ultimate companion for “me-time” or study sessions, even lazy evenings in front of the TV. We shifted the tone to be cozy yet trendy, using “aesthetic” food photography and snack-hack videos that showed followers how to level up their dessert game. “Small wins” and “sweet rewards” in the content featuring Deka really proves it as the cream of the crop in the Indonesian snack scene.
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