LinkedIn Advertising Services
Leverage One of the Best Social Media Platforms
LinkedIn is one of the most important social media platforms, widely considered the largest professional network in the current era. Thanks to its considerable number of users, it into the perfect place for B2B digital marketing. To assist businesses in incorporating this platform in their marketing plan, On Digitals’ LinkedIn advertising services can be just what you need.
Separating itself from other giants like Facebook, X, and Instagram
LinkedIn allows its users to showcase their qualifications, improve their skills, and network with headhunters, major figures, and businesses in various industries
It is the professional nature of LinkedIn that requires businesses to have a more specialized approach to creating and managing advertisements on the platform and maximizing their reach.
Contact On Digitals now to learn more about our LinkedIn advertising services and begin taking over this platform.
WHAT
are LinkedIn advertising services to On Digitals?
LinkedIn is not really in the spotlight in the current social media scene. The reason is that while most used platforms across the world Facebook, Instagram, YouTube, and TikTok prioritize giving their users, particularly mass audiences, an experience centered around entertainment, LinkedIn takes on the more professional side of things and caters to niche audiences. Its user base, in turn, is smaller and less active but includes many important decision-makers in many industries.
On LinkedIn, businesses can pinpoint and segment their target audience as well as learn about what they are looking for. Additionally, it requires businesses to establish a more formal persona compared to Facebook or Instagram.
Also, LinkedIn is incredible for B2B advertising, considering about 80% of B2B businesses learn about new products through LinkedIn. Utilizing this platform also allows business owners to communicate with the largest enterprises in their target market and important decision-makers in their field.
On Digitals service package can assist businesses in juggling these tasks, helping them familiarize themselves with the platform, and generating valuable leads. Our approach varies from one client to another, yet it is all based on the easy-to-learn advertising mechanic of the platform.
WHY
is On Digitals an ideal choice
for your next LinkedIn advertising campaign?
1.Localized
On Digitals has gathered significant experience in various markets, especially in the Asia-Pacific region by collaborating with businesses from multiple regions and industries. LinkedIn advertising requires an immense understanding of the intended audience and we can put our knowledge to good use to help businesses single out their target audience, learn about their preferences, and create ads that perfectly address their needs.
2.Creative
LinkedIn advertisements need to be engaging as the primary goal is still drawing attention from users. However, due to the professional nature of LinkedIn, it is essential to be succinct, transparent, and formal as opposed to other platforms. With a creative team, On Digitals can create ad copies that perfectly capture your business identity while appealing to your intended audience effectively.
3.ROI-focused
The ultimate goal of all advertising projects is to generate significant results worth the investment. In comparison with other platforms, LinkedIn ads can be more expensive, but with On Digitals, businesses can rest assured that their investment will pay off effectively.
HOW
do On Digitals’ LinkedIn
advertising services go?
APPROACH
Our Meta paid performance services typically include 4 major stages:
Step 1
Information collection
To put together an appropriate plan for LinkedIn advertising, On Digitals will first look into our client’s objectives, budgets, requirements, and essential data such as billing information. During our meetings with businesses, we will make sure to understand what they are trying to achieve and which businesses they are trying to reach through LinkedIn.
Based on the information we have learned, we will help businesses utilize the advertising goals supported by LinkedIn, which are awareness, consideration, and conversions. Most importantly, though, On Digitals will work with the clients to set an optimal budget for the ad campaign.
Step 2
Planning
Once On Digitals has obtained all the necessary information, we will devise a plan to bring your LinkedIn ads closer to your target audience. To make that happen, we will provide our assistance in creating the ad campaign and configuring the targeting criteria available on LinkedIn.
On Digitals will first utilize the LinkedIn Marketing Solutions platform and create the Campaign Manager account. This account will be used to create, configure, and monitor all aspects of the campaign, and our clients will have full access to it. This step is also where we will use your billing information to complete setting up the profile.
The next step is to determine the campaign objectives. LinkedIn has a list of preset objectives that allow for easy monitoring of your ad campaign, which includes:
- Website visits
- Brand awareness
- Engagement
- Video views
- Lead generation
- Website conversions
- Job applicants
Subsequently, segmenting your audience appropriately is the key to success when it comes to LinkedIn advertising. On Digitals will utilize a variety of factors to narrow down and pinpoint the most suitable audience base for the campaign, thereby enhancing its effectiveness. These encompass the following criteria:
- Company name
- Company size
- User groups
- Interests
- Schools (universities or colleges)
- Job titles
- Seniority
- Specific skills
Step 3
Content creation
Up next, it is now time for On Digitals and the client to decide on the ad types. LinkedIn currently offers several different ad formats:
- Sponsored content: This shows up in the news feed alongside organic content. Ad formats of this type include single-image ads, carousel ads, and video ads. We will make sure to pay close attention during the content creation process to integrate these ads seamlessly into the newsfeed.
- Message ads: As the name suggests, these advertisements show up in the users’ inbox in the form of direct messages, which facilitates direct communication between your business and your target audience.
- Dynamic ads: This type largely depends on your audience because the content it shows will be relevant to the user. These ad formats can be used to promote a company page for more followers, inform users of a new job opening, or simply present a special offer from your business.
- Text ads: The simplest ad type of the four, text ads draw attention from the audience thanks to their position on the feed. While not as engaging and prominent as the other three types, its effectiveness is still serviceable.
- Lead Gen forms: These are not an ad type per se, but it is an optional function that we can help integrate into your ads. Essentially, these forms acquire information from users by offering something in return such as ebooks, templates, etc.
On Digitals will be in charge of content creation and implementing the ads based on the predetermined schedule. By mixing engaging ad copy with appealing visual elements, On Digitals can create effective advertisements for businesses of various industries.
However, creating the ads is only half of the process as testing is just as important. With A/B testing, we will put various versions of advertisements to the test and compare their results. Based on what we find, we will make adjustments accordingly to find the best version possible.
Step 4
Monitor and report
Last but not least, On Digitals will leverage the LinkedIn Advertising Management platform to monitor the performance of the advertisements. These tools allow us to monitor and analyze the performances of all campaigns created with the Campaign Manager account.
Using the data we have obtained from the analytic tools, we will compile periodic reports for our clients, keeping them informed about their ad campaigns.
FAQ
about LinkedIn advertising services
Are LinkedIn ads effective?
Which is the best LinkedIn ad type?
Should I create multiple LinkedIn ad campaigns?
Collaborate with On Digitals
On Digitals’ LinkedIn advertising services can play a tremendous role in a business’ social media advertising plan. With extensive experience in various fields, we can assist businesses in acquiring new customers effectively through advertising.
Contact us now to learn more about our service package and how we can enhance your social media game.