Mobile App Development Services
Unlock a New Territory for Your Brand
Do you know that the number of smartphone users in the world is projected to reach approximately 5 billion in 2027, an astounding 60% of the world population? That means the mobile usage trend is only getting stronger and businesses need to take their marketing efforts to this platform to enhance their effectiveness. There are two ways to tackle this problem: mobile-friendly web designs and a mobile app.
As a digital marketing agency with an eye for the latest trends
On Digitals is ready to help you with our Mobile app development service
We understand the advantage of having your very own signature environment in the digital realm and what it does for customer experience. This is why our services include a comprehensive package that covers all areas of Mobile app development.
Mobile apps are no longer a luxury for businesses. Instead, an increasing number of small businesses have begun developing their apps to avoid falling behind their competition.
Contact On Digitals today and let us help you join the mobile revolution with our mobile app development services.
WHICH
scopes are included in On Digitals’ mobile app development
service package ?
Our mobile app development service comes in a comprehensive package that covers all tasks to design a brand-new application from scratch. However, customers can request services for selective stages of the process:
Interface designing
Application programming
UX/UI optimization
Cross-device compatibility examination
Content creation
Launching
SEO for mobile applications
Application development outsourcing
Offshore development services
WHAT
is On Digitals’ definition of
mobile app development service?
Mobile app development involves writing codes, designing layouts, creating content, and optimizing user interfaces for an application exclusive to a business. It can be considered a distinctive digital environment for enterprises to add their personalized touches to every aspect of the customer experience.
For other digital marketing methods, companies are generally bound by the rules of other entities such as search engines or social media platforms. With mobile apps, however, businesses are free to showcase their brand identity and deliver a unique digital experience to their customers.
Developing a mobile app from scratch can be a tall order, especially for small businesses or new startups. On Digitals thinks of our mobile app service as a helping hand for our clients, taking their marketing game to another level.
According to a survey by ContractIQ, 62% of businesses already have a mobile app or are currently in the process of developing one. This turns mobile app development into a necessary instead of complimentary task for businesses. For this reason, On Digitals is ready to help businesses join the fray and maintain their competitiveness in the market.
WHY
should you choose On Digitals
for mobile app development?
On Digitals understands the importance of mobile app development for businesses and that is reflected in our services.
1. Comprehensive package
On Digitals’ service package will cover all aspects of mobile app development, from designing and coding to publishing. Putting together a team solely for app development is a big ask for small businesses, so our services can be a viable alternative for them.
2. In-depth research
There are three subjects that we will spend time looking into: the business, its target audience, and its competition.
Firstly, an application is a special communication channel and it allows businesses to personalize every element. By researching the brand identity of companies, we can easily incorporate its guidelines like themes, colors, fonts, brand voice, and logo into the app.
While the business has total freedom in designing and developing their app, the final product should also reflect consumers’ preferences. The main purpose of an application is to enhance user experience, so learning what they want is vital.
Lastly, On Digitals will also have a look at the market to identify the gap between our clients and their competition.
For the last two subjects, we will pay close attention to elements like application layouts, features, content, etc.
3. Focus on results
No two apps look the same because each serves distinctive audience demographics and showcases a unique business. There are countless interesting features and layouts available for mobile applications but your business will not need all of them.
On Digitals will evaluate the effectiveness of every addition to the app and discuss with the clients if it contributes to the ultimate goal of improving user experience and generating revenue.
HOW
does an On Digitals
Mobile app development
process work?
Our approach to mobile app development centers around the business’ demands and objectives and involves many stages:
APPROACH
There are 7 major stages in a standard web design project of On Digitals:
Step 1
Background Research
The first stage will see On Digitals discuss the project’s general information. This includes their expectations, budgets, and requirements to set the stage for the entirety of the project. Simultaneously, we will provide a full rundown of our approach, methodologies, service package, and pricing plans.
Step 2
Analysis
After both parties find a tentative common ground, On Digitals will look into the viable design, interface, feature, and layout options for the app. There are many factors that we will take into consideration to determine the suitability of these elements, and the three aforementioned ones (the business, its customers, and its industry) are at the top of the list.
Step 3
Strategize
This step involves On Digitals pitching our ideas and proposals to our clients based on the findings from step 2. After multiple meetings and discussions to finalize a strategy and quotation, both parties will sign the contract for the mobile app development project.
On Digitals is more than ready to assist businesses in content creation, with our content marketing service.
Step 4
Formulation and approvals
Doubled as the brainstorming stage, this step sees On Digitals’ design, and the front-end team will make a prototype design for the app, complete with the branding guidelines of the business. Subsequently, we will send this proposal to the clients alongside our suggestions for features and compatibility. After receiving feedback, our team will proceed to make adjustments to improve the design.
Step 5
Implementation
On Digitals’ developers will get to work at this point, implementing the finalized design for the application. Depending on the app type chosen by the clients, the developers will choose the fitting programming language to enhance the app’s performance and ensure compatibility across multiple devices.
Step 6
Testing and Optimization
The last stop before the app is officially published is the testing stage. Since it is not officially released to the public, there cannot be tangible metrics like downloads, conversions, or reviews to judge its effectiveness. With that being said, we will conduct testing focusing on various stages of app development:
- Functional: Ensuring that the app performs according to the client’s requirements.
- Performance: Determining how the system performs under certain situations.
- Regression: Reexamining the performance of an app after adding new features, fixing bugs, or updating existing functions.
- Unit: Focusing on individual elements of an app.
- Integration: Testing how well the separate components of the app work together.
- Security: Identifying potential issues and vulnerabilities in the app.
- Usability: Evaluating how intuitive and user-friendly the functions and interface are.
- Stress: Putting the app under extreme conditions to test its operation.
- Exploratory: Covering other aspects that other testing methods have not addressed.
- Acceptance: Assessing if the app has satisfied the clients’ requests and ready for acceptance.
Step 7
Launching
The final step is where the app is published to Google Play or App Store for the public. Should there be any technical issues, we will make sure to address them promptly.
Step 8
Additional service: App content creation
Creating content is an entirely optional step since most businesses want to finish their app content before delegating the development and programming task to the agency. With that being said, some may entrust the task to the agency as well to maintain consistency within the entire application development campaign.
FAQ
about On Digitals’ Mobile app development service
What are the benefits of developing a mobile app for your business?
How much does a mobile app development service generally cost?
How long does a mobile app development project take?
How often should a company update their mobile app after development, if necessary?
What are some important features to consider in mobile app development?
iOS or Android
Should mobile app development be a go-to move for all businesses?
Ready to take on the challenge of mobile app development with On Digitals?
As a digital marketing agency with an eye for the latest developments, we simply cannot miss the incredible advantages that a mobile app may bring to a business in recent years. On Digitals can help your business build a fully functional mobile app from scratch to enhance your marketing efforts and get yourself closer to success.
Get a quote from On Digitals and find out how we can upgrade your marketing efforts with our mobile app development services.
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