OOH Advertising Services
Put Your Brand on Display
OOH advertising services will bring your brand closer to the public by going back to the roots of advertising. Despite recent trends suggesting a preference for digital content, physical advertisements can still attract significant attention.
Though this sector of marketing took a hit back in the pandemic era,
it has regained considerable traction due to the integration of digital elements.
Nowadays, OOH advertising is more engaging than ever before, giving brands a host of new ways to close the gap between them and potential customers.
With a projected global ad spending of more than 38 billion USD in 2023, OOH advertising is still the method of choice for many marketers.
With our services, On Digitals hopes to play a part in solidifying a brand’s position in the market with unique and appealing designs.
Get in touch with On Digitals right now to learn more about our OOH advertising service package and to show off what makes your company unique.
WHICH
are On Digitals’ most common
OOH advertisement types?
In this new era of advertising, OOH advertising takes on a new form: DOOH (Digital out-of-home advertising). The following locations include both formats of advertising.
Billboards
Classic billboards can last from 6 months to a full year, while digital ones usually stay up for one month and run in 15 to 30-second intervals.
Street furniture
These include bus stops, street poles, kiosks, etc. They usually last for around 3 months.
Vehicles
Buses, trains, coaches, taxis, and even vehicles affiliated with companies like Grab all offer advertisement placement.
Physical models
Most commonly used by architect firms or real estates companies, these models can offer consumers a glimpse of the product that has not been finished.
On-site advertisements
Placing your ads at public locations like shopping malls, stadiums, airports, supermarkets, etc. is a perfect method to approach your target customers if you can pinpoint where they frequent.
Roadshow
This format attracts the attention of many consumers with the help of many vehicles like bikes, motorbikes, or cars. Since this requires considerable resource investments, it only lasts for a few days.
Demand-side platform
This is a popular choice for numerous brands thanks to its flexibility and data-centric approach to OOH advertising. These platforms can also inform businesses about their advertising performances with various essential metrics.
Other
Banners, posters, flyers, etc.
WHAT
is OOH advertising service to On Digitals?
OOH stands for out-of-home, which includes every advertising format that occurs outdoors. On Digitals is a firm advocate for this advertising method and its ability to draw eyes to a business.
We consider an effective OOH advertising project a statement for a brand’s capability to raise and maintain brand awareness. Much like other marketing methods, OOH advertising requires businesses to make an instant yet effective impression, albeit with less content.
Let’s take Times Square, New York’s coveted advertising center, as an example. There are hundreds, if not thousands, of billboards in various shapes, sizes, and designs stacking atop each other. Pedestrians in the area are essentially bombarded with visual cues and only the most unique and engaging ones will keep them hooked.
OOH advertising is a crowded and diverse battlefield, but the good thing is businesses get to customize the soldiers they are putting into battle. On Digitals’ OOH advertising service aims to assist brands in crafting advertisements that resonate with their potential customers and showcase their branding perfectly.
WHY
should you choose On Digitals
for OOH advertising?
On Digitals is a Vietnam-based marketing agency with a mission to elevate businesses to a whole new level and help them attract their customers effectively.
1.Engaging
Showcasing exclusive traits can only take you so far, as consumers will not look twice at a boring advertisement. So how does a business make their advertisements interesting while keeping their core values intact?
There are many ways to bring out the magic of advertising: leveraging trends, telling a compelling story, incorporating the most attractive designs, etc. On Digitals’ OOH advertising service will combine all these strategies into an angle that perfectly delivers your promotional message according to your target audience’s preferences.
2.Flexible
OOH advertising comes in many forms, allowing brands to utilize their assets in a flexible manner. To bring their branding closer to consumers, businesses can customize their promotional materials and display them on billboards, transportation, street furniture, etc.
Aside from placements, this flexibility also applies to other assets. OOH advertising has taken a modernized turn by incorporating technological elements, thereby enabling businesses to use various assets like videos, digital banners, interactive models, etc., to enhance their promotional efforts.
3.Experienced
Vietnamese businesses are familiar with the platform but it is still pretty much uncharted territory for international brands. As a Vietnam-based digital marketing agency, we have accumulated considerable experience in digital advertising platforms and Zalo is no exception. Collaborating with On Digitals will allow businesses to break into the Vietnamese market.
4.Value for money
OOH advertising is not necessarily an affordable advertising method. However, the wide and continuous exposure it brings is rivaled by few. Taking billboards as an example, if they are in a prominent spot in a major city, it is going to draw a lot of eyes.
With that said, success with OOH advertising also depends on the location of the project, the design quality, and the promotional messages. On Digitals can assist businesses in content creation and design to put together an appealing advertisement, effectively putting brands in a great position to be seen.
HOW
do On Digitals’
OOH advertising campaigns go?
APPROACH
Step 1
Plan
It is very difficult to make adjustments to OOH advertisements after implementation, so the planning stage requires a holistic approach to ensure the campaign’s success. This stage. Similar to other marketing projects, On Digitals will have an in-depth look into both your business and your target audiences.
Specifically, we are most interested in your previous advertising campaigns and their performances, your current resources (products/services, budget, etc.), and future objectives. Those factors, combined with extensive market research to learn more about your potential customer base and competition, will help us determine the framework of the entire project.
This includes the advertisements’ formats, placement location, duration, start time, etc.
Step 2
Design
Once On Digitals has decided on the campaign’s overarching strategy with the clients, we will start designing the advertisements. This step is more complicated than it sounds since we are essentially trying to predict what consumers would like to see. The previous stage would have established a rough idea of how the advertisement would look, but putting it into operation requires a bit more work.
Keeping the core values of a business’ branding is one thing, incorporating it with the most engaging designs and hottest trends is another. On Digitals will come up with several draft versions and send them to our clients for approval. Within a given period, depending on the schedule, clients can provide feedback and we will make changes accordingly.
However, all of the previous steps are only on paper. For example, displaying a printed billboard demands attention to its surrounding environment, while device compatibility can make or break a digital ad. With thorough testing, On Digitals will make sure that the project will not be hindered by poor visibility.
Step 3
Implement
After finalizing the designs, this stage only involves printing or installing your advertisements. While it is usually smooth sailing from this point, we advise our clients to always be ready for any unsuspected issue.
Step 4
Tracking
Finally, On Digitals will monitor the campaign to evaluate its performance and report back to our clients. Engagement metrics can be rather difficult for physical advertisements but there are many ways for you to assess its effectiveness.
A common technique employed by many businesses these days is including a QR code in the advertisement and tracking its conversion metrics. Looking further than that example, we can expand this technique to other digital elements like links, social media interactions, keywords, and brand name search volumes.
Alternatively, significant growth in sales and revenue is a pretty clear indication of the OOH advertising campaign’s effects.
FAQ
about OOH advertising services
What are the benefits of OOH Advertising services?
Which media is best combined with OOH advertising?
Which is better? OOH or DOOH advertising?
How to find affordable OOH advertising services?
Looking to put your brand on display to the public?
On Digitals can utilize a wide variety of engaging and intuitive out-of-home advertising solutions coupled with digital elements to present your business to your target customers.
Reach out to On Digitals and see how we can help you with out-of-home advertising.