TVC Services
Harness the Power of Television
The global advertising scene has changed dramatically throughout the last few years, but television commercials are one of the mainstays of the industry. Television is an extremely popular medium that attracts many audience demographics, making TVC an advantageous choice for marketers. If you want to get a slice of the TV advertising pie, On Digitals’ TVC services can be your companion.
Our TVC service
is all about crafting the most creative and engaging commercials
to take full advantage of the mass broadcast slots.
To do so, On Digitals will take care of everything from content creation, filming, booking, etc., to set our clients up for success.
The TVC scene is in a neutral place at the moment. The rise of other digital mediums has seen people moving away from TV, but that trend only applies to major cities. Advertising in other markets, on the other hand, still revolves around TV.
Additionally, the credibility of TVC keeps it in the group of the most important advertising methods.
Contact us today and let us assist you in creating a perfect TVC for your business and brand.
WHICH
TVC types do On Digitals offer?
There are a myriad of TV commercial types currently airing on television and other mediums, and these are the ones that On Digitals can assist businesses in producing:
Traditional
The commercials most people have grown accustomed to engage their viewers through humor, storytelling, or jingles that are only about 15 to 20 seconds. These advertisements can also feature talents that can bring products even closer to consumers.
Bumper
These are the short ads that are at the beginning and/or the end of a commercial break. The advantageous position makes them more likely to be seen, but they are also considerably shorter, at about only 5 seconds
Multi-spot
This is a bit of an ambitious idea, but many businesses aim to tell a cohesive narrative through a series of spots. This requires considerable investment but it can be a massive success if done right.
WHAT
are TVC services to On Digitals?
The idea of TV advertising is as straightforward as it gets: showcasing your products and services on one of the most consumed media forms.
Producing TVCs goes beyond making flashy and appealing videos to attract the attention of TV viewers. When a commercial airs, it acts like a token of trust for the legitimacy and reputation of a business and the product or service featured in the video.
There are a lot of rules and regulations for broadcast television, especially national channels. If an advertisement appears on TV, it is equivalent to a seal of approval from the authorities, which in turn, generates trust from the audience.
What On Digitals can do for you is offering our insights and expertise related to advertising rules and regulations, helping you produce and air eye-catching TVCs without much difficulty.
Making advertisements on TV is not a long game nor does it involve gradually easing your business in a spotlight. The spotlight is yours to take, the important thing is what you are planning to do with it. So how exactly can On Digitals use our TVC service to make your advertisements prime-time television?
WHY
is On Digitals an ideal choice
for your next TVC campaign?
TVC is an important investment that will draw potentially millions of viewers to your latest products. However, it also offers you a rather small window of opportunity. On Digitals takes numerous measures to ensure the campaign’s success.
1.Significant insights
There is no turning back after putting your commercials on air, so understanding what you are getting into is vital.
On Digitals starts with learning about your target audience, specifically their program preferences. No matter how engaging your advertisements are, they will not make much of an impact on the viewers.
Secondly, we will have a closer look into the current marketing trends. These can change daily, so businesses should keep their eyes peeled and update their strategies accordingly.
Lastly, On Digitals shall examine your competitors and their TVCs, if available. Evaluating your competition will allow you to see gaps in the market and how you can use them to your advantage. Simply put, it is possible to see how their previous campaigns performed and how you can improve it.
2.Suitable communication strategy
With TV commercials, businesses only get a small window of opportunity to convey their promotional messages to the audience and make a long-lasting impression.
On Digitals will help businesses make the most of the limited timeframe to get the point across with a comprehensive communication strategy, starting with identifying the right audiences. Aiming for the right viewers facilitates the creative process, letting businesses choose the right method to deliver their information and picking the perfect channels to air the commercials.
3.Appropriate placement
Speaking of giving consumers what they love to see, the time slot, duration, and actors appearing in the commercials are not any less important. This is where TVC diverts from a creative venture to a strategic one.
TV ratings can be your guide to all things television. They will tell you which audience demographic frequents which time slot as well as when they tune in and out of certain programs. Armed with this knowledge, you can narrow down the most favorable slots to place your commercials for the best result.
With that being said, the most suitable time slot may not be the choice for you. Budget is another huge point of concern for businesses, preventing many from flat out placing their advertisements in the prime time hours. On Digitals will weigh all viable options and come up with the best solution.
4.Thorough execution
TVC production involves a lot of paperwork, especially during the booking stages. On Digitals has had significant experience in this department and businesses can rest assured that their advertisements will find their place without any hindrance.
Furthermore, if a business wishes to feature a KOL or celebrity in its commercials, On Digitals will also handle contacting and reaching a deal with the talents, their manager, and representative agency. Casting also involves handpicking the individuals working behind the camera like creative director, art director, DOP, etc.
In case the client has everything prepared, On Digitals will be happy to assist in getting all parties up to speed for the most time-efficient campaign.
HOW
does a TVC campaign
from On Digitals go?
TVC production involves many steps and requires a collaborative effort from On Digitals and our clients.
APPROACH
Check out all the steps we take to produce the most engaging creative design products.
Step 1
Debrief
To start the campaign, On Digitals will host multiple meetings with representatives of our clients to decide on three prominent aspects:
- Objectives: What does the business aim to achieve? Introduce a new product, spread words about a promotion/event, or simply raise overall brand awareness.
- Promotional messages: The next step is to decide how the commercial is going to get the point across to the audience. Coming up with the core message will lay the groundwork for other creative tasks later on.
- Target audience: Finding out who the target audience is and their preferred TV time slot will help us decide the appropriate creative angle and placement slot.
Based on the information received from our clients and their requirements, we will then provide a quote before beginning the project.
Step 2
Strategizing
After the initial preparation, On Digitals will start coming up with creative briefs and angles based on our knowledge of the market. During the meetings, the clients will decide which of our proposals will be put into operation.
We will present a selection of concepts that we consider suitable for the objectives, but the business will get to propose adjustments and make the final decision.
Step 3
Brainstorming
In this stage, our content team will start working on the script, which will dictate everything else content-wise. Depending on the nature of your business, the products, and seasonal trends, On Digitals will choose an appropriate angle for the script and ensure it complies with advertising regulations of the designated market. Next, our team will proceed to storyboard scenes for easy visualization.
Should the client have any special requests for a catchy jingle, popular song parody, or animation sequence, On Digitals shall consult professionals to have them produced.
Step 4
Pre-production
Aside from content-related elements, TVC production also involves casting talents, location scouting, costume and production design, and equipment preparation.
Once we have finished setting up everything, On Digitals will also go into specific details such as camera angles, making sure that the creative vision of the business and the crew align with one another. Additionally, we will also discuss with our clients about the platform on which they want to air the commercials, which can be television (TVC) or displayed at public places (elevators of shopping malls) and published on Youtube (ITVC).
Step 5
On-set shooting
It is time to bust out the clapper and start making movie magic. Based on the laid-out plans, On Digitals begins by making a draft version of the commercial and sending it to our client for feedback. After receiving the comments and suggestions about the test run, we will initiate the reshoots until the client is satisfied with the result.
Step 6
Post-production
On Digitals will return to the studio for the post-production tasks like editing and refining sequences, sound, color, etc of the raw footage. After we are done, only the best-quality footage will survive the cutting board.
Step 7
Airing
Once the finalized commercial is ready, we will move on to getting it on air. On Digitals will proceed to book the placements for the commercial, including TV channels, time slot, duration, and frequency.
After TV channels accept a commercial booking, they also have the right to propose changes to the content and schedule. If the client is willing to go through with that, On Digitals will be responsible for making said adjustments.
FAQ
about TVC services
What are the benefits of TVC for my business?y
How can I measure the results of a TVC campaign?
How long should a TV advertisement be?
How long does it take to see the impact of successful TV commercials?
Which aspects may affect the results of a TVC project?
Collaborate with On Digitals
While the platform does not receive as much attention as it once did, the small screen can still do wonders for brand awareness of a business. On Digitals will handle all aspects of TVC advertising from video production, distribution, negotiation with TV channels, and permit applications.
Reach out to On Digitals today to get a quote from us for a comprehensive TVC advertising project.