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AFF Project - On Digitals
Established and developed since 2003, Asia Fashion Fair – AFF is an important organization for the textile and garment industry. AFF organizes periodic exhibitions with the aim of promoting and creating cooperation between the fashion industries of Asia.
INDUSTRY TYPE:
EventSCOPE OF WORKS:
Results
+ 130%
Reach KPI
+ 1
Large lead database
PAID PERFORMANCE
On Digitals has promoted the exhibition on Meta platforms.
- Quickly spread, effectively reach target customers.
- In addition, expand the scope and connect to potential customers.
- Not only optimize costs, but also help Remarketing for partners.
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OUTREACH MARKETING
Bringing the exhibition closer to B2B businesses in the textile industry. Outreach Marketing, specifically Email Blast service.
In order to spread information about AFF exhibitions to customers, On Digitals team proposed an additional Email Marketing solution and achieved.
- Reach exceeded 130% KPI.
- Personalized content, creating attraction and receiving good interaction.
- Creating a large database for partners, making it simple to analyze and track customer behavior.
SMS Blast Service
The open rate of regular SMS is likely to be higher, so the On Digitals team has combined it with the SMS Blast service. Not only does it connect with customers, but it is also a natural form of Remarketing, increasing conversion rates and allowing for two-way interaction.
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