AI Video Marketing: Definition And How It Works In Detail!

There is no denying that AI video marketing is one of the most powerful tools available, and an increasing number of businesses are using it to improve their content strategies. Let’s learn more about the definition of AI video and its application in marketing. 

The definition of AI video marketing

Nowadays, more and more enterprises use AI video marketing to create high-quality video content at scale with the help of artificial intelligence. This strategy makes use of AI-powered technologies to improve personalization, expedite video production, and boost the effectiveness of marketing campaigns.. From storyboarding and scriptwriting to sourcing materials and video editing, video production requires significant effort.

Additionally, by automating different aspects of video distribution, AI allows marketers to enhance performance and customize messages for specific target segments. Numerous businesses and platforms have implemented video marketing techniques that demonstrate the technology’s potential.

 

What AI video marketing really is 

3 benefits of AI marketing videos in reality

A few advantages of using AI video for marketing can be presented in this shared section below:

Time-saving

AI video marketing can drastically cut down on the amount of time needed to produce a video. Thanks to this technology, marketers may significantly increase the amount of video they produce. Instead of taking months, a full video with all the essential elements is created in a matter of minutes. 

The entire process of creating a typical video, including composing the script, filming, and editing (if needed), is frequently too time-consuming to complete. By automating scriptwriting and managing all post-production with ease and efficiency, AI marketing videos may be streamlined. Because of this efficiency, marketers may focus on other aspects of their campaigns. 

Scales easily

AI video marketing makes it possible to increase both the quality and quantity of videos. AI-generated video may remain relevant in a fast-paced digital world where content upgrades are essential for engagement because of its scalability. 

AI video production often begins by accelerating specific stages like scriptwriting or editing individual clips. As the technology advances, it can be seamlessly integrated into the full video production workflow — from concept to final output. While it’s commonly used for short-form content such as TikTok or Reels videos at first, AI tools can easily scale to create longer and more sophisticated productions.

Furthermore, according to PwC, 17% of consumers will abandon their favorite brand after just one negative experience. As a result, AI marketing video’s inventiveness and scalability may provide excellent customer experiences.

Optimizes ROI

Another important benefit of AI video marketing is increased conversion rates. Although using video can raise conversion rates by up to 65%, high production costs often reduce ROI. AI-generated video can therefore improve your experience and yield a higher return on your investment.

Improve marketing efficiency

In actuality, a marketing team can use AI tools as a fantastic substitute for the time it takes to finish tedious activities in order to create engaging videos for advertising. AI video generators available on the market help businesses reduce manual workload and focus more on other marketing tasks.  

Optimize the ad budget

One of the most important issues when managing a marketing campaign is budget allocation. You can focus on refined strategies and make the smarter use of the ad budget by letting AI optimize in real time and eliminating the need for human budget adjustments.  

 

AI video for marketing and its advantages 

How to create AI marketing video step-by-step

You must adhere to a few crucial steps in order to effectively control the AI movie creation process and produce engaging AI-generated videos:

Make use of the appropriate AI video production tool

Numerous AI video platforms are available that are appropriate for your particular marketing objectives. To choose which templates are the greatest option, you should take into account a number of factors, including output quality and available templates.

To meet the appropriate consumer demand, the platform’s expertise must be prioritized. The tool’s suitability also depends on its intended use cases, such as internal communications, marketing materials, or instructional content.  

Using AI to generate a script

An AI video can be effectively marketed beyond expectations with a strong screenplay. In order to create the scripts that reflect your brand voice, you must supply your essential points. However, in certain situations, the AI-generated scripts need to be reevaluated in order to incorporate brand-specific vocabulary or nuance. This strategy is more efficient and economical when human creativity and AI efficiency are combined. 

Personalize voiceovers, animations and graphics

Once your scripts are complete, it’s time to add visuals to your AI marketing video. AI video systems provide a range of customization choices for both presentation styles and AI-generated presenters. Businesses can display their brand consistency by uploading their logos, background music, or unique images. 

The majority of AI technologies also enable users to employ a synthetic voice that sounds natural in order to connect with potential customers. Additionally, people can change tone and tempo to evoke strong feelings. You must use AI-suggested animations and transitions to better represent your brand style and message goals.  

Editing AI-generated videos for various platforms

After you have your base video, you should concentrate on the first few seconds to see if people stick around. To qualify the particular requirements and client expectations, you might also think about including captions. For instance, audiences on Tiktok might be more interested in fast-paced vertical videos, but Linkedin prefers longer clips. 

Make videos more engaging for social media

You must develop platform-specific versions that satisfy each channel’s particular requirements. Square videos work best for Facebook, vertical for Instagram Stories, and horizontal for LinkedIn and YouTube.

You also need to learn the user behaviors for each platform, which will then allow you to customize the AI-created videos to capture the interests of your audiences more effectively. For example, each platform like TikTok or Instagram has their fair share of trends, certain comment etiquettes, or filters for you to play around with and make the videos unique.

Propose continuous improvements for AI video marketing

AI analytics is a helpful tool for testing and implementing improvement processes, such as determining which video parts meet audience demands and which require better. With the help of numerous user-friendly tools, you can quickly modify and reassess your marketing strategy to produce studio-caliber film without the need for complex software. 

The best AI video generators you need to consider

Nowadays, a variety of AI video tools help marketers create professional videos quickly. For example:

• Synthesis: Synthesis gives you the opportunity to simply make AI-powered instructional videos using just avatars. For making instructional movies or e-learning materials, this approach works well.
• In Video: A well-liked tool that works especially well for creating product presentations, social media videos, and marketing videos. Because of its many templates and ease of use, this application is perfect for beginners.  
• Animoto: With Animoto’s user-friendly interface, viewers can produce an AI video in a matter of minutes. These straightforward video producing tools are tailored for social media and marketing goals.  
• Lumen 5: Lumen 5 uses machine learning to enable the creation of social media videos. This AI program can look for suitable pictures, music, or videos once text has been supplied.  
• Pictory: With Pictory’s text-to-video capabilities, users can enter a script to automatically create an AI video. This tool is very helpful if you want to transform blog entries into interesting films. 

 

The best AI video generators you need to consider

Where AI videos are most commonly used?

When it comes to creating effective and customized videos, AI video marketing is an excellent option. Where can you make use of these technologies to plan your digital marketing? 

Social media

The enterprises enable sharing their AI marketing videos on the social media platforms. AI tools can ensure that all results meet the specific requirements and are suitable for each type of audience. If the brand can apply this capability, they can maintain a presence on famous platforms like Instagram, Tiktok, Youtube, Facebook and so on. 

Email marketing

Incorporating videos into email marketing campaigns helps companies raise engagement and increase click-through rates by up to 3x. Businesses can effectively and quickly capture customers’ attention in this way. More information can be communicated more easily by using the video rather than lengthy text blocks in your email.  

Content on the website

AI video marketing is used to enhance the content of websites by giving users educational images and extending their stay. AI not only produces videos with a variety of information but also demonstrates products in a detailed manner. To enhance customer experiences and raise brand metrics, a range of material is produced. 

Tips for making AI video marketing a reality

Here are some intriguing pointers to help marketers make the most of AI video generators:

• Pay attention to the appropriate input: The AI’s recommended clips and graphics may be more pertinent and suitable if you carefully specify the words or topic. You should utilize clearly structured scripts to produce high-quality material.
• Make use of expert resources: When selecting video clips, music, or just graphics, it’s important to focus on quality even when AI produces a lot of movies in different formats.  
• Understand your story: If you have a clear tale in mind, you can successfully execute AI video marketing. Finding the true message you want to express and how the visual implementation should appear is what you need to do.  

AI video marketing examples

Here are a few AI videos for marketing examples that pique your curiosity about this emerging technology:

Synthetic summer

The 30-second “Synthetic Summer” beer commercial became popular on Instagram. Privateisland, a production company, used 100% AI to generate this video. Customers are initially drawn in by scenes of individuals enjoying the drinks in this clip.  

Pepperoni Hug Spot in Pizza Commercial

Despite the low quality of these advertisements, which had many honor scenes, Pepperoni Hug Spot’s AI video marketing was making waves on the internet. This video is first shared on Reddit, followed by Twitter. People begin to pay greater attention to it because of the disturbing sights.  

“Create Real Magic” of Coca-Cola

“Create Real Magic,” one of Coca-Cola’s successful campaigns, showed how international corporations use AI video for marketing to increase consumer loyalty. By combining GPT-4 with Dall-E, this brand creates strong emotional bonds with its target market. This campaign reaffirmed Coca-Cola’s leadership in experiential marketing while showcasing AI-driven innovation. 

 

Some examples of AI generated-video

FAQs about creating video with AI

Frequently asked questions websites provide visitors with a wealth of useful information regarding AI video marketing to enhance their experience, such as:

How much does it cost to create a video using AI?

The cost of tooling for AI video for marketing depends on a lot of factors; there may be free basic versions or required payments as well. 

What types of videos can I make using artificial intelligence?

AI tools can be used to create a wide range of movies, including explainer videos, product debuts, marketing clips, and event-specific videos.

Does AI video for marketing require any special skills?

Since practically all AI video marketing generators are simple to use, the answer is no. Despite the fact that you are not skilled in editing or graphic design, you also enable the ideal AI video for marketing that fully satisfies all requirements. 

Is AI video marketing cost-effective?

Absolutely. Even small firms may access high-quality video thanks to AI video marketing, despite having to spend a lot of money on pricey tools.    

Can AI video marketing replace human marketers?

No. Creativity, strategy, and storytelling are what make humans different from AI – and they remain essential for effective campaigns.

Final thoughts: Video creation with artificial intelligence

AI video marketing has revolutionized content creation by allowing businesses and individuals to produce high-quality videos without costly equipment. AI video generators are an amazing invention that saves time and is very adaptable. Please get in contact with On Digitals right now to learn how to use every helpful piece of technology and receive insightful, personalized guidance from our knowledgeable staff!