Ondigitals

Leading Agency
in South East Asia

Japan

China

Thailand

Taiwan

Vietnam

Philippines

Malaysia

Singapore

Indonesia

Australia

Insights

Top Websites: Top 50 in the World & Top 100 in the United States

SEO

30/04/2023

21

What are the Top Websites?

The top websites are those that attract the most visitors, generate high levels of engagement, and provide valuable content to their audience. These sites can range from search engines and social media platforms to e-commerce sites and news outlets.

What makes a top website

What makes a top website

Factors that Make a Website the Most Visited

Several factors contribute to a website’s popularity, including:

Traffic Volume

The most obvious factor that makes a website the most visited is its traffic volume. The higher the number of visitors, the more popular the site is. For this reason, search engines and social media platforms tend to dominate the top of search engine results pages (SERPs).

Mobile vs. Desktop Traffic Share

As browsing on mobile devices gets increasingly common, websites that are optimized for mobile tend to perform better in terms of traffic and engagement. As such, the share of traffic that comes from mobile devices is an important factor in a website’s popularity.

Number of Pages per Visit, Average Visit Duration, and Bounce Rate

The number of pages per visit, average visit duration, and bounce rate all contribute to a website’s popularity. A higher number of pages per visit and longer average visit duration indicate that visitors are engaging with the content. Meanwhile, a lower bounce rate indicates that visitors are finding the content relevant and valuable.

The top websites have high web traffic

The top websites have high web traffic

Top 50 Most Visited Websites in the World

According to similarweb, the top 50 most visited websites in the world as of March 2023 are:

1Google18Yahoo Japan35Twitch
2YouTube19Linkedin 36Pinterest
3Facebook20Reddit37Bilibili
4Twitter21Openai38Microsoft
5Instagram22Office39Zoom US
6Baidu23Netflix40Duckduckgo
7Wikipedia24Dzen41Realsrv
8Yandex25Bing42Qq
9Yahoo26VK43Quora
10Whatsapp27Xhamster44Roblox
11xvideos28Microsoft Online45Msn
12pornhub29Samsung46Fandom
13Amazon30Mail Russia47Sharepoint
14xnxx31Naver48eBay
15Live32Turbopages49Aajtak
16TikTok33Weather50Globo
17Docomo Japan34Discord

Google is the most visited website in the world and the US

Google is the most visited website in the world and the US

Top 100 Most Visited Websites in the US

According to SimilarWeb, the top 100 most visited websites in the US as of March 2023 are:

1Google35Zillow69Mashable
2YouTube36Dropbox70FedEx
3Facebook37Uber71CNBC (Mobile App)
4Amazon38The Weather Channel72AccuWeather
5Reddit39TripAdvisor73Realtor.com
6Twitter40The Home Depot74NBC News
7Wikipedia41Bank of America75H&M
8Netflix42Craigslist76ADP
9Instagram43CNBC77Goodreads
10Pinterest44Wells Fargo78IKEA
11Walmart45Adobe79Investopedia
12LinkedIn46BuzzFeed80Twitch
13TikTok47CBS News81Zara
14ESPN48JPMorgan Chase82ESPN (Mobile App)
15Apple49MapQuest83Metacritic
16Yahoo!50Vimeo84Wayfair
17Bing51Best Buy85Dictionary.com (Mobile App)
18CNN52CNET86AliExpress
19eBay53Capital One87Lowe’s
20Chase54Booking.com88Chase (Mobile App)
21Gmail55Quora89Expedia
22Office56Walmart (Mobile App)90GameSpot
23MSN57American Express91Bloomberg
24Fox News58The Washington Post92Etsy
25Yelp59The Huffington Post93Lululemon
26WebMD60The Guardian94AMC Theatres
27PayPal61USPS95Cars.com
28Instagram (Mobile App)62Dictionary.com96Nordstrom
29Indeed63Time97Macy’s
30Target64PBS98HomeAdvisor
31Microsoft65HuffPost99Glassdoor
32Airbnb66HuffPost (Mobile App)100Barnes & Noble
33USA Today67Healthline
34The New York Times68The Atlantic

Final Thoughts

In conclusion, the top websites in the world are those that consistently attract high levels of traffic and engagement. Factors such as traffic volume, mobile optimization, and user engagement all play a critical role in a website’s success. By focusing on these key factors, website owners can optimize their site for success and attract more visitors.

On Digitals offers multiple services to help you grow your websites and businesses. Contact On Digitals for us to help you improve your online presence.


Back to list

Read more

    NEED HELP
    with digital growth?
    Tell us about your business challenge and let's discuss together