What is Google Advanced Image Search? How to use it for SEO?

If you’re looking for a more efficient way to search for images online, Google Advanced Image Search is a powerful tool to use. Not only can it help you find the perfect images for your website or project, but it can also be used for SEO purposes. In this article, we’ll explore what Google Advanced Image Search is, how to use it, and how it can benefit your SEO strategy.

What is Google Advanced Image Search?

Google Advanced Image Search is an advanced version of Google Images that offers additional search options to help you find the exact images you need. With Google Advanced Image Search, you can filter your search results based on image size, aspect ratio, image color, file type, time, region, and even specific sites or domains.

The definition of Advance Image Search

4 steps to use Google Advanced Image Search

Using Google Advanced Image Search is simple and straightforward. Here are the four steps to follow:

• Go to Google Advanced Image Search : The first step is to go to Google Advanced Image Search by clicking on the “Settings” button on the bottom right corner of the Google Images search results page and selecting “Advanced search”. If you’re in the Google images tab, click the “Settings” icon at the top right corner of the screen and choose “Advanced search”.

Google Advanced Image Search in Settings menu

• Enter your search criteria: Next, enter your search criteria, such as keywords, image size, aspect ratio, image color, file type, time, region, and specific sites or domains.

Checking the results’ images

• Review your results: Once you’ve entered your search criteria, review the search results to make sure they match your needs.
• Download or use the images: Finally, download or use the images that fit your needs.

Utilize Filters in Google Advanced Image Search

Google Advanced Image Search offers a wide range of filters that can help you find the exact images you need. Here are some of the most useful ones:

Through words or phrases

You can use words or phrases to find images that match your needs. There are four options to choose from:

Exactly words or phrases

This option will only show images that contain the exact words or phrases you entered.

Any word

This option will show images that contain any of the words you entered.

Exclude words

This option will exclude images that contain the words you entered.

Image size

You can filter your search results based on the pixel size of the images. This can be useful if you need images of a certain size and quality for your website or project.

Aspect ratio

You can filter your search results based on the aspect ratio of the images. This can be useful if you need images that fit a specific layout or design.

Image color

You can filter your search results based on the color of the images. This can be useful if you need images that match the color scheme of your website or project.

File type

You can filter your search results based on the file type of the images. This can be useful if you need images in a specific format for your website or project.

Time

You can filter your search results based on the time the images were added to Google Images. This can be useful if you need images that are up-to-date or relevant to a certain historical period.

Region

You can filter your search results based on the region where the images were taken. This can be useful if you’re looking for images that are specific to a certain location or region.

Site or domain

You can filter your search results based on specific sites or domains. This can be useful if you want to find or exclude images from a certain website.

Image usage rights

Image usage rights refer to the permissions granted by the copyright owner for the use of an image. In Google Advanced Image Search, you can filter images based on their usage rights to ensure that you only use images that are free to use or share.

Here are the usage rights options available in Google Advanced Image Search. While these options can be great help, it is important to double check the license terms and conditions for each image before using them:

• Not filtered by license: This option includes images that may or may not have copyright restrictions. It is important to verify the usage rights of these images before using them.
• Labeled for reuse with modification: This option includes images that are labeled for reuse and can be modified.
• Labeled for reuse: This option includes images that are labeled for reuse but cannot be modified.
• Labeled for noncommercial reuse with modification: This option includes images that can be reused and modified only for non-commercial purposes.

• Labeled for noncommercial reuse: This option includes images that can be reused but not modified only for non-commercial purposes.

By using the Image usage rights filter in Google Advanced Image Search, you can find images that are free to use or share, ensuring that you do not infringe on any copyright laws.

How to use Google Advanced Image Search for SEO?

Write better image descriptions

One way to improve your SEO efforts with Google Advanced Image Search is by using it to write better image descriptions. When searching for images to use on your website, look for images that are relevant to your content and audience.

Once you have found an image, use the information in the “Image details” section to write a clear and concise description of the image. This will not only help your readers understand the image but will also help search engines better understand the content of your website.

Using image descriptions benefit SEO

Find competitors using a specific word or phrase

Another way to use Advanced Image Search Google for SEO is to find competitors using a specific word or phrase. Simply enter the word or phrase into the “all these words” field and choose the appropriate filter options. This will give you a list of images that are associated with your competitors.

By analyzing the images your competitors are using, you can gain insight into their marketing strategy and identify areas where you can improve your own efforts.

Find guest blogging opportunities

Google Advanced Image Search can also be used to find guest blogging opportunities. When searching for images related to your industry, look for images associated with blogs or websites that accept guest posts.

This can help you find new opportunities to share your expertise and increase your online visibility.

Another useful feature of Google Advanced Image Search

Find out what’s trending

Finally, you can use Google Images Advanced Search to find out what’s trending in your industry. By selecting the “past year” filter, you can see the most popular images related to your industry over the past year. This can help you identify emerging trends and stay up-to-date with the latest developments in your field.

Read more: Adjust your SEO strategies for zero click searches.

Final Thoughts

Advanced Google Image Search is a powerful tool that can help you improve your SEO efforts and stay ahead of your competitors. By utilizing the various filters and search options, you can find relevant images, improve your image descriptions, identify guest blogging opportunities, and stay up-to-date with the latest trends in your industry.

Incorporating these strategies into your SEO plan can help you increase your online visibility, attract more traffic to your website, and ultimately generate more conversions and revenue.

With this article, On Digitals hope that you can gain some valuable insights into how Google Advanced Image Search works. Contact us and we can help utilize the newly acquired skills in an effective marketing campaign.