The definitive guide to what is an SEO Agency

What is an SEO agency? In short, it is a service provider that assists businesses in marketing and advertising by providing various solutions to enhance the performance of websites on search engines. These companies can be a life saver in this day and age, due to the overwhelming competition that brands are facing on the current market.

Find out more about SEO agencies and the types of services they provide with this article.

What is an SEO Agency?

An SEO agency is a company that provides marketing, communication, and advertising services. If your business does not have enough resources to invest in these departments, an agency can be the unit to help you develop and implement a comprehensive plan.

Therefore, an SEO Agency is a company that provides website SEO services for businesses. When collaborating with these establishments, your website will be optimized for Technical, Onpage, Offpage, Entity, Content, Keyword, etc. As a result, traffic and revenue will also significantly increase.

Learn about SEO Agency

The Importance of SEO Services for Businesses

SEO is a high-converting channel

Running Facebook ads usually relies on the mechanism of predicting user preferences. However, in the case of users actively searching for products and services on Google, their needs are clearer. Therefore, if they find your business on the first page, especially in the top 3, the conversion rate will be much higher.

SEO helps save costs in the long run

It takes a certain amount of time for a website to rank on Google. But once the keywords have grown to the top 10, you will find more opportunities to attract customers and revenue for the business. SEO services will help the website rank naturally and sustainably without any additional costs.

Reaching more customers

According to statistics, website visits through search channels accounts for up to 51%. Meanwhile, this rate is only about 5% for social media channels. This also means that you will lose 51% of potential users to your competitors if you overlook SEO.

Increasing brand recognition

In the book “22 Immutable Laws of Marketing,” there is a law called the law of memorability. If customers remember your brand, the chances of selling your products are very high.

SEO services help increase brand awareness

SEO companies can help your website achieve high rankings for industry-specific, field-specific, and product-specific keywords. Consistently appearing at the top of search results will make a favorable impression on customers about the business’ credibility. From there, it supports building and navigating a successful brand.

Expanding Online Market Share

Vietnam ranks 16th in the world in terms of internet users (about 57 million people). This is definitely a market that any business wants to target when implementing marketing strategies.

Therefore, investing in SEO early on ensures that your brand has a strong position in the online marketing market. This will also minimize the level of competition from new businesses.

Building Trust with Customers

According to statistics, the click-through rate for advertising of the same keyword is only 6%. Meanwhile, clicks through search results accounts for up to 64%.

The rate of search through Google accounts for 64%

Customers mostly trust third-party evaluations rather than direct PR from businesses. If the SEO keywords are in the top 10, it means that your website is rated highly by Google. This helps you build trust with customers, which is better than any PR article.

Why Should Businesses Collaborate with SEO Companies?

Saving Time and Money

According to research, up to 82% of marketers consider SEO to be a highly effective method compared to TV advertising, flyers, or direct sales. Some forms of communication through newspapers and flyers still attract customers. However, their cost is too expensive without high efficiency.

Therefore, SEO is the optimal solution for businesses. This marketing method helps adjust strategies based on customers’ search needs through specific data. This includes the time they stay on the page and the most visited products/services.

In addition, choosing a professional SEO company with appropriate strategy will help businesses attract more potential customers. From there, it can generate better revenue.

Rich Experience in Understanding Target Audiences

What are the advantages of collaborating with SEO Agencies? One of them is their large amount of knowledge and experience in multiple markets. When a business requests SEO optimization for their website, these agencies can quickly identify the target audience and market characteristics.

SEO agencies have rich experience in understanding target audience

Based on that knowledge, SEO agencies will apply different methods to quickly bring websites to the top of search results. These agencies also provide geographic location keywords to make it easy for brands to reach users in that area.

Increasing Revenue

SEO services can increase revenue for businesses, because many customers currently search for products online. They believe that this is a quick and convenient search channel. If businesses optimize SEO well, they will effectively attract users who are searching for the products they provide.

Making Businesses More Popular

Social media is a platform that many businesses use to reach customers. It is because most of users’ time is spent browsing Facebook, Instagram, TikTok, YouTube, etc.

Choosing to collaborate with a professional SEO company will undoubtedly help your business become more popular on social media. In fact, social media is also an important part of website SEO campaigns.

Analysis and Reporting

This is a difficult stage and requires in-depth understanding to come up with the best plan for the business. Dealing with Google analytics such as conversion channels, conversion rates, bounce rates, landing page split testing, keyword rankings, etc. is enough to overwhelm you.

This is where a professional SEO service company will help you evaluate clear analysis reports on the website’s status. From there, the agency will take further actions to help improve your website’s ranking in search results.

SEO company helps you analyze detailed reports on website data

How to choose the right SEO agency for your business

Identify needs

Before deciding to hire an SEO agency, you need to determine what leads you to find SEO services. Ask yourself questions similar to these:

• Do you want your website to be visited by many people?
• Do you want your website’s keywords to rank better?

Get to know the services provided by SEO agencies

Each SEO agency may offer different SEO services. Here are some basic SEO services:

• On-page SEO
• Off-page SEO
• Keyword SEO
• Entity SEO
• Google My Business optimization
• Writing SEO-friendly articles
• Writing PR articles
• Blog posting
• Developing brand channels on social media

These services will help improve the promotion of your website, as well as boosting your keyword rankings on the search bar. 

Take a look at the projects that the agency has done

Do not overlook the importance of reviewing projects that an SEO marketing agency has previously completed or is currently working on. This will help evaluate the company’s capabilities and how many clients trust and collaborate with them. Based on this information, you can make an informed decision on whether to hire them or not.

Businesses should take a look at the projects that SEO Agency has done before cooperating

Check out the reviews of previous customers

Checking the reviews of previous customers is a crucial step to ensure that you do not waste your time and money on a low-quality SEO agency. This is the best way to get a rough idea of the company you are about to hire.

By checking reviews, you can find out if previous customers were satisfied with the SEO services provided by the agency, or whether their website ranked high and generated revenue or not. This information will help you feel more confident when collaborating with this SEO agency.

SEO Agency, Digital Marketing services that On Digitals provides

Are you wondering what the services of SEO Agency are? Check out the list of services that On Digitals provides below:

• SEO Website
• Google Ads
• Facebook Ads
• Website design
• Design Apps
• Content Marketing
• Video Marketing
• KOL Marketing
• Graphic design
• OOH advertising
• TVC advertising
• Telemarketing
• Email Marketing
• Event Marketing

Read more: What are some metrics in Google Analytics that you need to know?

Final thoughts

On Digitals has introduced the concept of what an SEO agency is and the services that they provide. A website not optimized for SEO will not appear in search results, and no one will know about your business.

Therefore, investing in your website is essential to building a strong brand and attracting more customers, which can increase revenue for your business. If you need advice and support on SEO services or a marketing solution, do not hesitate to contact us today.