Digital marketing news and trends in Vietnam

As digital ads grow more competitive, manual buying falls behind. Programmatic advertising offers a faster, smarter way to target the right users and reduce wasted budget. In this guide, On Digitals explains how automated, data-driven ad buying can help you improve performance and stay ahead in today’s digital landscape. What Is Programmatic Advertising? Programmatic advertising… Continue reading A Complete Guide to Programmatic Advertising for Digital Campaign Success

Measuring influencer marketing ROI is becoming harder as creator campaigns grow and customer behavior shifts across platforms. Many brands invest heavily but still struggle to see which partnerships truly generate impact. In this guide, On Digitals highlights the real challenges behind ineffective measurement and shares clear, data-driven solutions to help you track performance, avoid wasted… Continue reading A Complete Guide to Influencer Marketing ROI for Better Performance

Account based marketing is increasingly being adopted by B2B marketers as a core part of their overall strategy. It not only complements traditional short-term lead-generation efforts but also strengthens long-term revenue growth initiatives. Let’s explore how this approach can elevate your marketing results. Account based marketing: Essential information Many marketers ask, ‘What is account based… Continue reading Account Based Marketing For B2B Teams Seeking Stronger Growth

How to spot fake followers on influencer profiles and protect your marketing budget by identifying inauthentic engagement. Many accounts may appear active but generate minimal real interaction, giving a false sense of influence. Discover the key warning signs and tools to ensure you collaborate with genuine influencers. Grasping the issue of fake followers The surge… Continue reading How To Spot Fake Followers On Influencer Profiles And Boost ROI

Nano vs micro influencers may have smaller audiences, but their marketing power is getting strongers than ever. Their authentic connection and trusted relationship set them apart from traditional, big-name personalities. Let’s explore how these two tiers differ and which one is the right fit for your brand. A closer look at nano vs micro influencers… Continue reading Nano Vs micro influencers: Key differences And Best Uses

Slow loading times and unstable layouts are major UX issues that quietly damage rankings. As Google prioritizes real user experience, brands can no longer overlook performance gaps. In this guide, On Digitals explains the essentials of core web vitals optimization and page speed, showing how these metrics expose hidden technical problems and how to fix… Continue reading Google Core Web Vitals Optimization & Page Speed

Micro influencer marketing leverages the power of individuals with a smaller but highly engaged following. They may have fewer followers, but their audience interaction is strong, allowing brands to connect authentically and naturally. This strategy delivers sustainable promotion, builds trust, and drives purchasing decisions. Micro-influencers: Essential information Micro influencer marketing involves social media creators engaging… Continue reading Micro Influencer Marketing For Better Reach And Stronger Engagement

Strong topical authority SEO is why some sites rank across entire topics while others struggle. Google now rewards websites that show real expertise, making it essential to understand what is topical authority in SEO and how to build effective topical authority in SEO. With the right topical authority SEO strategy, you can boost rankings and… Continue reading How to Build Topical Authority SEO for Stronger Rankings and Trust Online

AI overviews SEO is bypassing traditional SEO as Google delivers instant answers in search results. These AI-powered snippets give users detailed, quick information without needing to visit your website. This guide explores their impact and offers strategies to future-proof your SEO. What does AI overviews SEO mean? AI overviews SEO are concise, straightforward answers to… Continue reading AI Overviews SEO – Guide To Its Impacts On Search Visibility!

There is no denying that AI video marketing is one of the most powerful tools available, and an increasing number of businesses are using it to improve their content strategies. Let’s learn more about the definition of AI video and its application in marketing.  The definition of AI video marketing Nowadays, more and more enterprises… Continue reading AI Video Marketing: Definition And How It Works In Detail!

AI for market research is transforming how businesses collect, interpret, and leverage data for strategic growth. By combining machine learning with market research AI, companies can uncover deeper insights into customer behavior and market trends. With powerful predictive capabilities, AI enables brands to make faster, smarter, and more confident decisions. The meaning of market research… Continue reading AI For Market Research: Revolutionizing The Digital Age In 2025!

AI video trends in 2025 will continue to be a key focus for marketers in 2025. The era where video marketing trends rule the entire industry is made possible by the development of AI. Content producers can save time and improve video quality within minutes by using robust AI video editing tools. See the article… Continue reading AI Video Trends In 2025 – All Information Marketers Need To Know!