Digital marketing news and trends in Vietnam

When to use Google Ads in 2025 is one of the most important questions every business owner and marketer should consider. With digital competition growing rapidly, knowing the right time to launch campaigns can determine whether you maximize ROI or waste your budget.  For beginners, understanding when and how to leverage Google Ads helps ensure… Continue reading When to Use Google Ads in 2025 for Best Results

The Google Ads vs Facebook Ads debate is the premier strategic challenge every marketer faces when planning for 2025. Choosing the right platform is more than just a budget issue, it requires a clear understanding of each “giant’s” core operating philosophy to maximize investment efficiency as well as which platform your target audience frequents and… Continue reading Google Ads Vs Facebook Ads: Which Is Suitable For Your Campaign In 2025?

What is Google Ads? Google Ads is Google’s powerful online advertising platform that allows you to reach the right target audience with your campaign at the precise moment they are searching for your product or service. Understanding various Google Ads examples is crucial for success. A key feature of Google Ads is the personalized nature… Continue reading 7 Google Ads Examples You Must Know To Improve Campaigns In 2025

Google Ads audience targeting in 2025 plays a crucial role because the real power of Google Ads lies in its ability to connect your products or services directly with people who are most likely to convert, instead of wasting budget on broad campaigns that reach irrelevant audiences. With smarter algorithms, richer audience insights, and AI-driven… Continue reading Google Ads Audience Targeting 2025: How to Reach the Right Audience

Running ads on Google is a powerful way to reach customers, yet even experienced marketers often fall into common Google Ads mistakes. This guide provides a checklist of 9 costly errors every marketer should avoid, along with tips on how to fix them before launching or optimizing a campaign. In the section below, On Digitals… Continue reading Google Ads Mistakes: A Checklist of 9 Costly Errors Every Marketer Needs To Avoid In 2025

Local SEO helps businesses reach nearby customers by appearing in location-based search results. When users search “near me” or include a local area, being visible at the right time and place is critical. In 2025, AI for Local SEO has become a key tool to automate tasks—from content creation and review management to competitive analysis.… Continue reading AI for Local SEO in 2025: Top Best Practices to Improve Ranking

Structured Data for SEO and GEO is the essential strategy in 2025. If we just rely on plain text content, your website will certainly never show up in top search results. The synergy between Google’s sophisticated search algorithm and the demanding Generative Engineering Optimization (GEO) systems requires much more from your data structure.  Structured data… Continue reading Mastering Structured Data for SEO and GEO In 2025

In 2025, Google AI Overviews have become a crucial feature in search results, offering users quick, AI-generated summaries that answer their questions effectively. Understanding how these overviews work and how to optimize your content for them can significantly boost your visibility and drive more traffic to your site. This article On Digitals will guide you… Continue reading Google AI Overviews: Tips to Rank Higher in 2025

In a world where AI now plays a central role in how people discover and consume information, traditional SEO is no longer enough. Fame engineering in GEO is emerging as a critical strategy for brands that want to stand out—not just in search results, but directly in AI-generated answers. So, what exactly is fame engineering… Continue reading Fame Engineering in GEO: The Future of SEO in an AI-First World In 2025

Recently, Google added the Google Search Console Achievements Report feature to Search Console. This helps website owners track key site milestones, such as reaching a certain number of clicks. The achievements are displayed as badges, both to highlight performance and to serve as a way to encourage and motivate you to continue improving your website.… Continue reading Google Search Console Achievements Report: Track Your SEO Campaign Progress in 2025

In today’s content-driven world, Artificial Intelligence (AI) has become a powerful tool for writers and marketers, promising speed and efficiency. The ability to generate entire blog posts in minutes seems like a silver bullet for content creation. However, relying solely on AI comes with its own set of challenges.  These AI-generated blog posts can often… Continue reading Common Pitfalls AI-Generated Blog Posts In 2025 and How To Avoid Them

In today’s fast-paced digital world, one of the biggest challenges for marketers is learning how to Overcome Ad Fatigue. When audiences are repeatedly exposed to the same ads, engagement drops and performance suffers.  To keep campaigns effective in 2025, it’s essential to recognize the signs early and apply strategies that refresh your messaging, captivate attention,… Continue reading How Marketers Can Overcome Ad Fatigue and Boost Campaign Performance In 2025